UMESH CHAUHAN
Sales & Marketing
New Delhi,DL
Summary
A result oriented professional with 21+ years experience in Business Development, Sales & Marketing, Channel Management, Relationship Management and Team Management. Presently serving as BRANCH MANAGER SINTEX BAPL LTD (WELSPUN GROUP) Upper North. Hands on experience in product and sales management, which includes material forecasting, branch wise Driving secondary sales through retailer network. White space filling with new Distributor appointment. Expertise in formulating marketing & sales strategies, promotion plans and new product launch for new business generation. Skilled in managing teams including Managers and FS across the branches of the region to work in sync with the corporate set parameters & motivating them for achieving business and individual goals.
Overview
29
29
years of professional experience
Work History
BRANCH MANAGER
SINTEX BAPL LTD ( WELSPUN GROUP)
- Drove cross-selling efforts by collaborating with various departments within the organization to maximize revenues from existing clients.
- Developed a high-performing team through targeted recruitment, training, and performance management initiatives.
- Evaluated employee performance regularly through appraisals and feedback sessions to facilitate continuous development of skills and knowledge base within the team.
- Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
- Utilized data-driven insights to make informed decisions regarding staffing levels during peak seasons thereby maintaining smooth functioning of branch operations.
- Collaborated with senior leadership on strategic planning initiatives to align branch objectives with corporate goals.
Territory sales Supervisor
Kansai Nerolac Paints Ltd
09.2000
- To Handle dealers of 7 Distt
- (Hissar, Rohtak, Sonipat, Sirsa, Bhiwani, Fatehabad and Jhajjar)) during my tenure in Kansai Nerolac Paints Ltd
- Undertaking research, competition monthly schemes and retail audit to keep an eye on competitors’ moves & plan a counter action to achieve maximum market share
- Designing promotional activities and ensuring implementation at dealers counters to influence the consumers buying
- Achieving overall Targets as per “Annual value and volume Budget”
- To increase Numeric Reach, Weighted Reach and Extraction in my territory
- Installed 12 New ccd machines in my Area against 9 of Asian’s.
ZONAL SALES MANAGER
SIRCA PAINTS INDIA LTD
08.2021 - 05.2024
- Responsible for driving the overall business of wood/decorative paints for sirca paints india ltd, achieving the overall objective of gaining market share across all states of the division
- Strategic planning, category wise penetration across the division, gaining distribution, designing of all schemes, focusing on demand generation activities which includes the overall marketing & brand building activities across the division, leading and coaching a team of 12 managers and 43 sales officers, responsible for overall profitability of the division by operating under the limited budget of the division.
SR Manager UP & UK
FRANKE FABER INDIA PVT LTD
11.2018 - 08.2021
- Achieving the KPI set for the UP & UK through my team comprising of 4 ASM’s & 12 sales officers.
- Responsible for Kitchen Appliances Division Of the company
- Launch of New products in small domestic appliances which are scheduled in April
- Managing Primary equals secondary of distributor
- Adding Retail chains of Electronic stores in major cities Like lucknow, Varanasi, dehradoon, Noida, Meerut
- Increasing distribution through plugging the white space
- Appointment of New distributors in the districts where we do not have distributors
- Ensuring the secondary and Opening of New galleries, Faber world at the potential counters
- Handled Modern Trade of UP and UK and rajasthan (Electro earth, Electro world, Videotronics, E.P, Vijay sales, Khosla electronics, great eastern)
Senior Manager Western UP & UK
SINTEX-BAPL LTD
08.2017 - 11.2018
- Achieving the KRAs set for the Western UP & UK through my team comprising of 3 ASM’s & 8 sales officers
- Value/ volume/ / overdue control & other branch specific goals set by Divisional sales manager
- Responsible for 5 product categories business growth comprising of water Tanks, Doors, Plasto boards, Environment products & sheet metal compound electrical industry utility retails / projects / OEM products
- Increase of Distributor network in unrepresented areas
- Implementation of secondary sales tracker software at Distributor system interface with retailers
- Ensure retailers purchase is entered in secondary sales tracker by Distributor on daily basis & retailers should get the secondary scheme benefits on completion of the offer.
Depot Manager, North Delhi Branch
Kansai Nerolac Paints Ltd
12.2016 - 08.2017
- Increase no of retailers in KNP weak but high retail potentials markets like Rohini/ Model town, Pritampura/ Pachim vihar
- Increase in product awareness among influencers
- Placement of emulsions at Key large paints shops
- Impart training to sales officers to penetrate in competition shops thru 1-2 products & then start increasing product width at their counters
- Learnings during my stint as Depot Manager North Delhi Branch To clock growth in Paint industry, Depot Manager needs to drive the front level sales staff to increase the numeric reach and simultaneously appoint high weighted reach retailers in his branch area
- Paint retailers have strong holds on the end consumers staying in the vicinity Paint industry
- Focus on increasing distribution network by opening high weighted reach retailers and ensure extraction of volumes from them
- Converting market potential into sales by taking personal ownership of top retailers in the branch area
- Am credited with executing a lot of transformational work including an expansion of direct retailers’ network from 85 to 132 during my short stint in North Delhi branch.
Self employed
04.2015 - 11.2016
- Lent a helping hand to my sister & nephews to resolve issues in their LED bulbs manufacturing unit due to sudden demise of my brother in law.
Depot Manager Agra
Kansai Nerolac Paints Ltd.
02.2011 - 03.2015
- Achieving the KRAs set for the Branch through the Branch Team
- Value/ volume/ profitability/ overdue control & other branch specific goals set by Divisional sales manager
- Installation of color dispensing machines at outlets for long term growth
- Developing local level marketing plans for the Branch
- Setting channel specific goals and formulate strategies for the different channels
- Implementing the influencer management program
- Keeping a close watch on competition activities
- Training and development of sales team
- Upgrade Distemper (low value wall finish product) to Beauty smooth Emulsion, achievement of Beauty smooth volume target on the basis of anticipated up gradation rate from Distemper to emulsions
- Reduction in wholesalers share to total sales of the branch by increasing direct retailers contribution and new retailers network.
Territory Sales In-charge
Asian Paints India Ltd
08.1997 - 09.2000
- Successfully managed high end consumer products in their prime south Delhi markets
- Played a pivotal role in penetrating new high end products among assigned retailers and built awareness among contractors/painters
- Asian paint’s enamel paint and primer market share was abysmally low in my markets in said period), Despite this clocked highest value growth in 1999-2000 in my territory, penetrating Apex/Ace/Royale at all retail counters mapped in my territory.
Territory Sales In-charge
British Paints Ltd
06.1995 - 08.1997
- Appointment of dealers according to organization’s requirement and keeping in mind long term growth prospects
- Delivering the sales and the collection targets through various demand generation activities
- Highest new dealer appointment in the assigned territory.
Education
B.A. (PASS) -
Moti Lal Nehru College, Delhi University
Skills
Familiar with account coding
Business Development - Sales And Marketing Operations
Managing sales & marketing operations; Planning sales promotional activities & new product launches as a part of brand building & market development effort. Conducting competitor market analysis for keeping abreast of prevalent market structure and enhancing market share.
People Management - Team Monitoring
Training & monitoring the team members to ensure efficiency in business operations and meeting of the individual & group targets. Conducting meetings for setting up sales objectives and designing or streamlining processes to ensure smooth functioning of the sales operations.
Computer Awareness
Adept In MS office and well versed with SAP systems
Current C T C
22.5 LACS
Personal Information
- Location Preference: Delhi/ NCR/ West UP/ HARYANA
- Date of Birth: 09/05/1974
- Nationality: Indian
- Marital Status: Married
Timeline
ZONAL SALES MANAGER
SIRCA PAINTS INDIA LTD
08.2021 - 05.2024
SR Manager UP & UK
FRANKE FABER INDIA PVT LTD
11.2018 - 08.2021
Senior Manager Western UP & UK
SINTEX-BAPL LTD
08.2017 - 11.2018
Depot Manager, North Delhi Branch
Kansai Nerolac Paints Ltd
12.2016 - 08.2017
Self employed
04.2015 - 11.2016
Depot Manager Agra
Kansai Nerolac Paints Ltd.
02.2011 - 03.2015
Territory sales Supervisor
Kansai Nerolac Paints Ltd
09.2000
Territory Sales In-charge
Asian Paints India Ltd
08.1997 - 09.2000
Territory Sales In-charge
British Paints Ltd
06.1995 - 08.1997
BRANCH MANAGER
SINTEX BAPL LTD ( WELSPUN GROUP)
B.A. (PASS) -
Moti Lal Nehru College, Delhi University
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