Umesh Jain

Client - Hon'ble Governor Of Jharkhand, Chairman to the Parliamentry Financial Committee of Public Undertakings .

• Managing and executing social media strategies for the Governor of Jharkhand and a BJP political figure to enhance their digital influence.
• Aligning social media narratives with party ideology, government initiatives, and public sentiment.
• Creating engaging and impactful content, including graphics, videos, speeches, and live updates.
• Highlighting government schemes, policies, and party achievements to boost public awareness.
• Drafting compelling captions, slogans, and hashtags to drive engagement and virality.
• Leading political digital campaigns during elections, policy rollouts, and key party events.
• Running voter awareness and outreach campaigns to strengthen political support.
• Coordinating with party teams, media personnel, and stakeholders for seamless execution.
• Monitoring political discourse online and responding to misinformation or negative narratives.
• Implementing reputation management strategies to uphold a positive image.
• Handling PR crises and crafting official responses during controversies.
• Running paid social media campaigns to target specific voter demographics.
• Using data-driven insights to optimize engagement and reach across regions.
• Analyzing social media metrics to assess campaign effectiveness.

CSR Initiative with UNISED and BPCL:

• Led a CSR initiative with UNISED and BPCL to address deformities in primary school children across 750 schools in the Lok Sabha, Bareilly constituency.
• Collected and analyzed data on 81,755 children, using local administrative resources to identify deserving beneficiaries.
• Secured approval for the distribution of 22,222 school bags through effective negotiations with stakeholders.
• Managed seamless distribution of items within a month, ensuring flawless project execution, and community impact.

Client - Minister of Labour and Employment, Ministry of Labour and Employment, ESIC, EPFO.

• Managed and analyzed social media platforms for high-profile government clients, including the Ministry of Labour and Employment, ESIC, EPFO, and MPLAD works, ensuring effective communication and engagement strategies.
• Developed and executed data-driven social media campaigns to enhance public awareness and engagement with government initiatives and policies.
• Monitored and analyzed social media trends, audience behavior, and campaign performance to provide actionable insights and recommendations.
• Created and curated content tailored to the target audience, ensuring alignment with the clients’ objectives and branding guidelines.
• Collaborated with cross-functional teams to ensure timely delivery of reports, analytics, and performance metrics for client review.
• Provided strategic recommendations to optimize social media presence, improve reach, and drive engagement for government schemes and programs.
• Handled crisis communication and reputation management on social media platforms, ensuring timely and appropriate responses to public queries and concerns.

Key Contributions to MPLAD (Members of Parliament Local Area Development Scheme):

• Contributed to the MPLAD Scheme by fostering community development and partnering with MPs to prioritize and align developmental projects with local needs.
• Provided actionable insights for planning and executing MPLADS projects, focusing on sustainability and community impact.
• Streamlined coordination among government agencies and stakeholders to ensure timely and efficient project implementation.
• Monitored and evaluated MPLADS projects to ensure transparency, accountability, and adherence to objectives.
• Promoted community participation in MPLADS projects, empowering local residents and ensuring inclusive development.

Client - Minister of Labour and Employment, Ministry of Labour and Employment, ESIC, EPFO.

• Managed and analyzed social media platforms for high-profile government clients, including the Ministry of Labour and Employment, ESIC, EPFO, and MPLAD works, ensuring effective communication and engagement strategies.
• Developed and executed data-driven social media campaigns to enhance public awareness and engagement with government initiatives and policies.
• Monitored and analyzed social media trends, audience behavior, and campaign performance to provide actionable insights and recommendations.
• Created and curated content tailored to the target audience, ensuring alignment with the clients’ objectives and branding guidelines.
• Collaborated with cross-functional teams to ensure timely delivery of reports, analytics, and performance metrics for client review.
• Provided strategic recommendations to optimize social media presence, improve reach, and drive engagement for government schemes and programs.
• Handled crisis communication and reputation management on social media platforms, ensuring timely and appropriate responses to public queries and concerns.

Key Contributions to MPLAD (Members of Parliament Local Area Development Scheme):

• Contributed to the MPLAD Scheme by fostering community development and partnering with MPs to prioritize and align developmental projects with local needs.
• Provided actionable insights for planning and executing MPLADS projects, focusing on sustainability and community impact.
• Streamlined coordination among government agencies and stakeholders to ensure timely and efficient project implementation.
• Monitored and evaluated MPLADS projects to ensure transparency, accountability, and adherence to objectives.
• Promoted community participation in MPLADS projects, empowering local residents and ensuring inclusive development.

Additional Achievements:

• Established the “Santusht Cell” for organized and unorganized sector employees under ESIC and EPFO, enhancing employee welfare and engagement.
• Coordinated and managed the Mission Vision initiative during COVID-19 (2020-21), creating a dedicated social media channel to disseminate critical information.
• Authored a 70-page book titled “Bareilly me Badti, Vikas ki Raftaar” to document developmental progress and initiatives in the region.
• Oversaw the creation of print materials, press releases, content creation, and volunteer engagement strategies to support government campaigns.

• Developed and executed digital marketing strategies to boost brand visibility, traffic, and lead generation.
• Managed and optimized social media platforms (Facebook, Instagram, LinkedIn, Twitter) for audience engagement and growth.
• Created and curated high-quality content, including blogs, posts, videos, and infographics.
• Planned and executed paid advertising campaigns (Google Ads, Facebook Ads) for measurable ROI.
• Conducted keyword research, SEO optimization, and performance tracking to improve website rankings.
• Analyzed campaign performance using Google Analytics, Facebook Insights, and other tools.
• Collaborated with design and content teams for cohesive marketing campaigns.
• Monitored industry trends and competitor activities for innovation and improvement.
• Managed email marketing campaigns, including newsletters and segmentation.
• Prepared reports and presentations for stakeholders on key metrics and campaign performance.

• Scaled PG beds from 1,700 to 10,000 through targeted digital campaigns, increasing occupancy, and customer acquisition.
• Boosted hotel occupancy rates from 70% to 80% using data-driven digital marketing strategies.
• Led SEO, paid advertising, and content marketing efforts to enhance brand visibility and customer engagement.
• Managed website performance, optimized user experience, and implemented data-driven design strategies.
• Coordinated with the content, creative, and SEO teams to ensure consistent and impactful messaging.
• Planned and executed social media campaigns to drive traffic and conversions.
• Analyzed campaign performance using analytics tools, providing insights for continuous improvement.
• Organized and promoted social events through digital marketing to maximize reach and attendance.

• Executed social media marketing strategies, SEO, paid advertising, and brand-building initiatives for multiple clients.
• Coordinated with content, creative, and SEO teams for cohesive marketing efforts.
• Utilized tools like Keyword Planner, Hootsuite, Tweepi, and Google Ads for campaign management.
• Implemented on-page and off-page SEO techniques to improve search rankings and organic traffic.