Umesh Umesh

• Year on Year Growth of over 70% for LCS Business
• Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
• Exceeded targets by building, directing, and motivating high-performing sales team.
• Developed sales strategy based on research of consumer buying trends and market conditions.
• Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
• Empowered and led driven sales team to build product awareness and exceeded revenue targets.
• Exceeded targets by building, directing, and motivating high-performing sales team

• Growth of over 250% Y-O-Y for Emerging business
• Demonstrated products to show potential customers benefits and advantages and encourage purchases.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Collaborated with upper management to implement continuous improvements and exceed team goals.

• Onboarded over 120 brands with revenue growth of more than 100% Y-OY
• Set aggressive targets for myself to drive more revenue for region and for organization
• Created brand awareness across South Market by giving exciting and dynamic presentations to customers on "Why SonyLIV"
• Represented company at various national events.
• Daily and weekly meetings with internal stakeholders to discuss and optimize strategies for our brands
• Defined clear targets and objectives and communicated to other team members
• Monitored team performance by actively engaging in and observing day-to-day activities

Field Sales & Marketing

• Campaign/Program Management
• Analyze Sales pipelines and trends with Senior Management in order to forecast Monthly/Quarterly/Yearly sales goals with highest accuracy
• Design Innovative marketing strategy to boost marketing penetration
• Ensuring revenue budget target per quarter is achieved from key and new accounts through effective client management, campaign planning and execution of those campaign
• Ideating go to market strategies for Team to support revenue objectives
• Facilitating hiring process, training, motivating team across region
• Client Relationship and Team Management (Advertising-Video, Sponsorship, Content integration and Banner)
• Managing existing Customer relationships and building new one with clients and advertising agencies of leading brands
• Year long deal with few prominent brands: Swiggy, Amazon, USL, ITC,Ace2three,Curefit,Myntra,UB,WazirX,Betway to name few
• Driving and motivating team members to achieve their individual sales goal
• Closed larger Sponsorship deals and Content integrated plan for over 50 brands on tentpole Sports and GEC properties

• Developed and implemented business strategies to achieve business goals and stay competitive. Onboarded 45 new brands in 1 Year

• Proven ability to develop and implement creative solutions to complex problems.
• Developed and maintained courteous and effective working relationships.
• Self-motivated, with strong sense of personal responsibility.
• Used critical thinking to break down problems, evaluate solutions and make decisions basis business goal and Interest
• Ensuring Targets are met quarter on quarter and every year with growth of more than 100% Y-O-Y

Field Sales & Marketing

• Campaign/Program Management (Advertising &Advertising- Digital,Print & Events)
• Marketing & Selling ad space, events sponsorships to potential advertisers (IT/ITES & non IT companies)for magazine PCQuest(B2B, Online: www.ciol.com, www.pcquest.com , www.LD2.in

Digital Projects/Campaign Planned

• Microsoft-IE-9 program Campaign for reaching out to top 100 sites in India
• Adobe-Developer Platforms (Banner, EDM’s & Innovative ads, Creation of Case Studies & White papers) continued for 4 months
• Wipro -Unified Communications (Lead gen by promotion of digital assets like white papers/case studies in pdf & video versions) 2 Month program
• IBM Video Case Study creation & promotion on CIOL network

Print Advertising Campaign

• Power Your Career- Special Supplement with PCQuest on Careers in Technology domain (Got clients like SAP, Microsoft GTSC, BrickRed, Tieto etc.. to participate)
• Developer Pulse- A technology product specific supplement meant for developers (Got Hp for Software Testing, Intel & Wind River for Embedded)
• India Does IT- First of it’s kind special on India Development Centers focusing on tech developments out of India. (Got MSIDC, Yahoo & VMware to associate for the first time)

Event Campaigns

• PCQuest SMB Forum- Happening every quarter in tier 2 cities across India (Got more than 10 top SMB players from different tech areas like APC , Dell ,Lenovo ,Intel ,Novel ,HP, Fortinet to associate with
• PCQuest CIOL Spark IT- One of India’s Premium Technology events for Tech Professionals on growth in their career areas (2 day mega event & clients like Microsoft, IBM,Yahoo, Google, PMI, Akamai etc..)
• PCQuest IT Infrastrucuture SummIT (Earlier Enterprise Solution Showcase)- Annual event by PCQuest for enterprises (Got clients like Dell,HCL,Wipro, CtrlS etc..)
• Plus host of Customized events for customers like Wipro, Dell, Compuware, Intel on varied topics like UC, Web development, Web Platform Management, Developers etc.
• Events- PCQuest & CIOL Brand events plus custom events

Understanding their day to day Marketing,Sales and Operational flow and suggesting ways of improving

• Reported back to instructor to receive day-to-day tasks and responsibilities
• Analyzed problems and worked with teams to develop solutions
• Developed and maintained relationships with key internal stakeholders
• Provided project progress updates and proposed solutions to issues