Summary
Overview
Work History
Education
Skills
Languages
Personal Information
Timeline
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Umesh Kumar

Gurgaon

Summary

Results-driven professional with 21 years of experience in e-commerce and retail, collaborating with top organizations such as Snapdeal, Lifestyle International, Reliance Retail, RP-Sanjiv Goenka Group, Nespresso India (Thakral Innovations), etc. Proven track record in managing businesses exceeding 240 crores annually, focusing on P&L management and profitability. Skilled in leading diverse teams of over 15 members and executing effective e-commerce operations and promotional campaigns.

Overview

22
22
years of professional experience

Work History

Sr. Manager-Ecommerce

Nespresso India – Thakral Innovations (P) Ltd.
11.2024 - 07.2025
  • Spearheaded the launch of the brand across multiple channels, including Direct-to-Consumer (D2C) platforms.
  • Managing P&L, focusing on top-line growth, bottom-line profitability, margins, and the achievement of sales targets.
  • Monitor and manage the costs of running the e-commerce platform, including marketing spend, technology investments, and operational costs.
  • Designed and executed marketplace ads and seasonal promotion initiatives to increase traffic, ROAS, and conversion.
  • Continuously monitor the market for new trends, competitors, and emerging technologies, and use data insights to make informed decisions, drive improvements, and optimize the customer experience.
  • Managing the online product catalog on all online platforms, and overseeing product details, pricing strategies, and inventory control.
  • Work closely with inventory and supply chain teams to manage product availability, listings, and descriptions. Ensure smooth operations from order placement to delivery, including logistics, returns, and exchanges.
  • . Manage relationships with third-party vendors and partners (e.g., logistics providers, payment processors, software vendors).
  • Conduct weekly reviews with aligned KPIs for a team of marketing and key account managers to ensure agile execution.
  • Engaged in daily communications with global teams to drive brand expansion and alignment.

Chief Brand Manager-Fashion

RP-Sanjiv Goenka Group
09.2022 - 10.2024
  • Responsible for top-line growth, bottom-line profitability, margin optimization, sales target achievement, and overseeing the E-commerce P&L.
  • Brand Expansion: Drove brand growth by launching on leading marketplaces such as Nykaa, Ajio, Amazon, Flipkart, and others.
  • Managed and executed digital marketing initiatives across websites and ads, driving traffic and conversions on various e-commerce platforms.
  • Developed and launched range plans for seasonal product lines to align with market trends and consumer demand.
  • Conducted regular market surveys, product research, and competition analysis to stay ahead of industry trends.
  • Established and managed warehouses to support all e-commerce functions, including dispatch, returns, claims, and financial reconciliation.
  • Increased brand visibility through participation in exhibitions and influencer marketing campaigns.
  • Oversaw website and content strategies to ensure a seamless user experience and brand consistency.
  • Enhanced product listings with optimized images and content to improve listing scores and boost organic visibility.
  • Led regular meetings with both online and offline channels to align on future strategies and ensure consistent growth.

Head of Ecommerce - Fashion

Hash tag Retail
09.2020 - 08.2022
  • Launched the brand in September 2020, achieving a turnover of ₹3.40 crore within two years.
  • Oversaw the P&L, ensuring both top-line growth and bottom-line profitability of the e-commerce business.
  • Led the strategic planning and execution of the e-commerce process, driving business development and growth.
  • Developed and implemented strategies to meet sales targets within budgetary constraints.
  • Advised on and managed the integration of e-commerce-related IT platforms and emerging technologies, ensuring alignment with business goals.
  • Managed product listings, ensuring alignment with market trends, and maintained an updated product catalog across all e-commerce platforms.
  • Implemented ad strategies, optimized keywords, managed customer feedback, and tracked conversion rates to improve sales performance.
  • Managed both pre- and post-sales queries and complaints, ensuring a seamless customer experience.

Sr. Category Manager- Apparel & Footwear

Snapdeal
06.2015 - 05.2020
  • Focused on maximizing top-line revenue for the category by increasing volume/units sold, while optimizing Average Order Value (AOV).
  • Managed the category P&L, ensuring the achievement of desired profitability targets.
  • Analyzed fashion trends and collaborated with sellers to procure the right stock to drive sales generation.
  • Identified and onboarded potential sellers, brands, and categories that aligned with the organization's vision, preparing proposals, negotiating offers, and finalizing partnerships.
  • Led multiple projects aimed at enhancing business performance, including search optimization, reducing returns, improving customer experience, assortment benchmarking, promotion planning, product ratings, and End-of-Season Sales (EOSS).
  • Managed relationships with sellers and brands, ensuring alignment with overall category objectives.
  • Conducted market research to ensure that assortments, brands, and categories were competitive and aligned with industry standards.
  • Worked on enriching content and enhancing the presentation of top brands and labels for an improved customer experience.
  • Created a fashion growth plan aimed at improving category metrics, with a focus on growth, assortment, and operational excellence.

Category Manager- Footwear & Accessories

Payless shoe source (USA based Footwear retail stores chain, operated by Reliance in India)
12.2014 - 06.2015
  • Developed Open-to-Buy (OTB) plans, and set financial targets at the category level to ensure alignment with business goals.
  • Built and maintained strong, mutually beneficial relationships with vendors and brands, ensuring smooth business operations.
  • Monitored Year-to-Date (YTD), Month-to-Date (MTD), SPF/MPF, margins, stock cover, and sell-through rates to track performance and identify opportunities for improvement.
  • Contributed to product development and local sourcing to meet customer demand and market trends.
  • Managed promotion strategies for festive seasons, coordinated SKU and stock planning at the store level, ensured timely delivery, and provided product feedback to brands. Led stock correction initiatives and identified slow sellers with a clear Plan of Action (POA).

Manager- Planning - Footwear & Accessories

Lifestyle
05.2003 - 12.2014
  • Developed and executed store-level stock plans to meet sales targets and optimize inventory management.
  • Collaborated with buyers to plan seasonal purchases tailored to the specific needs of each region.
  • Established Open-to-Buy (OTB) plans and set financial targets at both the brand and store levels to ensure alignment with business goals.
  • Planned End-of-Season Sales (EOSS), setting benchmarks for the liquidation of old stock in accordance with budgeted markdowns.
  • Managed the replenishment cycle, stock cover, and sell-through to prevent stockouts and sales losses.
  • Ensured the on-time launch of seasonal collections and brands at respective stores, driving sales and customer engagement.
  • Planned and successfully launched 16 new lifestyle stores in regions including Punjab, Delhi, UP, and West Bengal.
  • Defined and implemented replenishment procedures, and automated stock pull systems for efficient inventory control.

Education

Graduate in Economics -

DSD College Gurgaon (M.D.U.)
Gurgaon, Haryana
01.2002

Skills

  • E-commerce, Marketplace set up, Top Line & Bottom Line, Profit & Loss management, Category & premium brand management, Retail, Fashion & Accessories, Ads/Promotion and Inventory planning

Languages

English and Hindi

Personal Information

Timeline

Sr. Manager-Ecommerce

Nespresso India – Thakral Innovations (P) Ltd.
11.2024 - 07.2025

Chief Brand Manager-Fashion

RP-Sanjiv Goenka Group
09.2022 - 10.2024

Head of Ecommerce - Fashion

Hash tag Retail
09.2020 - 08.2022

Sr. Category Manager- Apparel & Footwear

Snapdeal
06.2015 - 05.2020

Category Manager- Footwear & Accessories

Payless shoe source (USA based Footwear retail stores chain, operated by Reliance in India)
12.2014 - 06.2015

Manager- Planning - Footwear & Accessories

Lifestyle
05.2003 - 12.2014

Graduate in Economics -

DSD College Gurgaon (M.D.U.)

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