UNMOL SRIVASTAVA

Marketing Manager (Retention)

Games24x7 Pvt Ltd

05.2020 - Current

Revenue and Budget Ownership: Handled revenue and budget planning for My11Circle to the scale of $70 million ARR, growing over 50% y-o-y. Coordinated with internal and external campaign and product teams to design features and campaigns to achieve the same, with regular measure and review of revenue performance within KPIs and high ROIs
User Retention Campaign Planning: Working under guardrails 3X+ short term ROIs, managed user level offer and reward based campaigns to ensure LTV and retention improvement in users in IPL as well as non IPL periods. Driving new initiatives regularly basis user behaviour analysis in close coordination with Analytics & DS team
CRM Tool Expertise: Expert at segmenting, cohorting and designing user journeys to design campaigns or attain specific business goals using an in-house CRM tool. Extensively worked to drive user level rewards, communications, tournaments etc using the same
A/B experiment design: Test out various product-based/campaign-related hypotheses to derive learnings, giving maximum business improvement, customer experience, and implementing the same at scale to continuously optimize marketing initiatives.
New Product Launch: Drove complete day to day revenue and budget, and product feature development roadmaps for a new game launched in 2021, standalone contributing 7% to company's total revenue.
Product Roadmap Design: Working along with analytics team, designing yearly product roadmaps, based on user and business requirements.
Gathered rich consumer insights through surveys and user calls to identify customer problems, and evolve campaign ideas and product features to solve the same.
Identified cross-sell opportunities within My11Circle sports categories, resulting in 3% net revenue increase.
Led a team of 5 people, across marketing and operations domains, executing parallel & multiple campaigns for 40 million users overall, and 5MN DAU at peak