Unnati Ghosh
New Delhi
Summary
Dynamic digital marketing manager with a proven track record at HCLSoftware, driving a 40% increase in organic traffic and 30x ROI through AI-driven SEO strategies and data-driven decision-making. Adept at building high-performing teams and fostering collaboration, I excel in enhancing brand visibility and achieving measurable growth in competitive markets.
Overview
11
11
years of professional experience
Work History
Manager - Digital Marketing
HCLSoftware, Division of HCL Technologies Ltd.
02.2020 - Current
- Led the strategic development and execution of comprehensive digital marketing initiatives, ensuring alignment with organizational growth objectives and revenue targets.
- Drove a 12% uplift in social media engagement through the implementation of targeted, audience-first content strategies across LinkedIn, Facebook, X (formerly Twitter), Instagram, and YouTube.
- Designed and executed organic growth strategies that enhanced online visibility by 30% and increased organic traffic by 40%, resulting in a 28% rise in qualified leads.
- Leveraged AI-powered SEO tools ( SurferSEO , Clearscope , Jasper) to optimize content briefs, cluster strategies, and on-page improvements, delivering a 30x ROI on SEO efforts.
- Executed high-impact content strategies informed by data-driven keyword research and market insights to strengthen HCLSoftware and core product’s presence and SEO outcomes.
- Oversaw marketing analytics and reporting frameworks using Google Analytics (GA3 and GA4), Google Search Console, SEMrush, and Power BI, delivering actionable insights to senior leadership.
- Oversee lead management processes through Microsoft Dynamics 365 to ensure optimized sales pipeline flow and conversion tracking.
- Built, mentored, and led a high-performing team of SEO, social media, and digital marketing specialists, cultivating a culture of innovation, accountability, and excellence.
- Implemented AI chatbots and intelligent forms for 24/7 lead capture and qualification, resulting in a 25% increase in MQL-to-SQL conversion rates and a 59% improvement in SQL-to-Opportunity conversion.
- Increased organic pipeline contribution by 30% in key regions (Americas, EMEA, and APAC) by adopting localized SEO strategies powered by AI keyword clustering and SERP intent prediction.
Account Manager - Social Media
Greenberry Organics
08.2018 - 01.2020
- Ensured the seamless and comprehensive delivery of services to all affiliate partners.
- Mentored junior staff on client account management, fostering motivation and guiding them to meet set objectives.
- Led keyword research for SEO optimization, developed and managed influencer programs, and created the social content calendar aligned with brand goals, resulting in collaboration with 100+ influencers and a 20% increase in web traffic.
- Collaborated with internal marketing, creative, and cross-functional teams to drive website traffic and strengthen brand presence online.
- Onboarded Greenberry Organics across prominent Indian marketplaces, including Amazon, Flipkart, Nykaa, and Netmeds.
- Negotiated sales and service agreements, while analyzing seller activity, business trends, and identifying key areas of concern.
- Managed, tracked, and analyzed campaign timelines, measuring the success of digital marketing efforts.
Senior Social Media Executive
Timeus Interactive Services Pvt. Ltd.
08.2017 - 08.2018
- Developed innovative campaign ideas and strategies to enhance communication and utilized social media tools to increase brand visibility for clients.
- Created and managed the social content calendar aligned with brand goals and objectives.
- Designed and executed influencer programs, collaborating with 12-15 technology influencers on a quarterly basis.
- Monitored social media trends, analyzed metrics, and leveraged insights to develop quarterly and annual marketing plans.
- Analyzed insights from client-owned platforms and derived actionable recommendations to optimize campaigns for improved performance.
Social Media Marketing Executive
Sirez Ltd.
08.2014 - 04.2015
- Managed a portfolio of social media accounts, engaging and addressing diverse client audiences, resulting in a 10% increase in follower growth for a key client.
- Collaborated with the creative team to conceptualize ideas based on brand briefs and successfully bring campaigns to life.
- Applied knowledge of social media listening tools to monitor brand sentiment and engagement trends.
- Developed platform-specific content aligned with client briefs, objectives, and audience preferences.
- Conducted daily monitoring of social media channels, analyzing analytics and insights to drive continuous optimization and corrective actions when necessary.
Education
MBA -
Masters in Business Administration (MBA)
Guru Gobind Singh Indraprastha University07-2017
Skills
- Social Media Marketing and Community Building
- Digital marketing strategy
- Search Engine Optimization (SEO)
- Customer Relationship Management (CRM)
- Marketing Analytics and Data-Driven Decision Making
- Conversion Rate Optimization (CRO)
- AI-driven SEO strategies
Accomplishments
- HCL Achievers' League
- Go Beyond Contributor Award
- Best Digital Marketing Manager
Timeline
Manager - Digital Marketing
HCLSoftware, Division of HCL Technologies Ltd.
02.2020 - Current
Account Manager - Social Media
Greenberry Organics
08.2018 - 01.2020
Senior Social Media Executive
Timeus Interactive Services Pvt. Ltd.
08.2017 - 08.2018
Social Media Marketing Executive
Sirez Ltd.
08.2014 - 04.2015
MBA -
Masters in Business Administration (MBA)
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