Upamanyudu Mullapudi
Sr. Design Manager
Bengaluru
Summary
UPPU—A design professional with 14 years of experience, solving problems through collaboration and creativity. I build strong, happy teams, fostering strengths and peer learning. I thrive on quick turnarounds, consistency, and user-centered results aligned with business goals. As both a leader and guide, I bring thoughtful insight and a grounded, adaptable approach.
Overview
18
18
years of professional experience
6
6
years of post-secondary education
Work History
Sr Design Manager
ZEE Entertainment Enterprise Limited (ZEE5)
09.2022 - Current
- Led and mentored a team to deliver a top-rated entertainment app in India, enhancing user acquisition, discovery and engagement.
- Launched a high-engagement content discovery feature, later adopted by other OTT platforms.
- Designed the first live-streaming event with gamification and rewards, meeting tight deadlines.
- Mentored teams in building generative AI tools for marketing and music content, reducing costs and delivery time.
- Overseeing revenue verticals (Advertising, B2B & B2C Subscriptions) to drive business growth.
- Organized brainstorming sessions to foster innovation and creative solutions.
Senior UX Designer
Philips Innovation Centre
06.2018 - 08.2022
- Conducted in-depth research on medical device interfaces used in life-saving procedures.
- Collaborated with healthcare stakeholders, with radiologists as the primary user group.
- Focused on UI design for MRI/CT scan and print software to enhance usability.
- Gained insights into the critical role of precise UI details in medical diagnostics.
- Understood the impact of strategic UI placement on radiologists' decision-making accuracy.
Sears Global Technologies
Sr. Product Designer
03.2016 - 03.2018
- Collaborated with the Market Innovation team to enhance Sears members' digital retail and service experiences.
- Focused on loyalty programs, leveraging Sears' customer base for digital service improvements.
- Designed solutions to support pre-purchase decisions and enhance high-end product value.
- Developed strategies to help customers generate income through smarter product usage.
Product Designer
OLA Cabs
06.2015 - 12.2015
- Enhanced OLA’s customer support portal, a key platform in the mobility sector.
- Collaborated with customer care agents to develop an efficient workflow-based support tool.
- Designed features for instant access to customer details and booking history, improving security and reducing resolution time.
- Streamlined complaint resolution with quick data retrieval and efficient follow-ups on dropped calls, boosting customer retention.
- Explored and proposed On-Drive Commerce and Delivering On-Your-Way solutions to expand mobility-based digital experiences.
Founding In-house Designer
TaxiForSure
11.2013 - 06.2015
- Designed adaptable UIs for diverse users in a fast-growing mobility sector.
- Contributed to transforming taxi booking into an in-city tour guide experience (HopON).
- Explored innovative concepts for taxis to offer curated city experiences.
Product Design Intern
CommonFloor.com
10.2012 - 02.2013
- Contributed to the Apartment Management System under Shayak Sen’s guidance.
- Led research to address pain points of residents and association members.
- Enhanced the platform for a trusted social network, improving safety and community well-being.
Fashion and Communication Designer
Multiple
09.2006 - 04.2011
- Mudpie India – Designed advertisements and promotional creatives, including work for Bhaag Milkha Bhaag.
- Numero Uno Jeanswear – Created fashion graphics, developed seasonal trends, and designed store front creatives, in-store visuals, and outdoor branding guides, web design.
- Cardio Fitness Ltd – Led communication design, strategized, and developed outdoor and in-store visuals with the founders.
- Mystic Monk Pvt. Ltd / Creative Exports – Designed fashion collections for international clients, presenting seasonal trends to boost in-house orders.
Education
M.Des - Design For Digital Experience
National Institute of Design
Bengaluru, India 05.2011 - 08.2013
B.Des - Fashion Design And Information Technology
National Institute of Fashion Technology
Gandhinagar, India 08.2002 - 08.2006
Skills
Strategic thinking
Design leadership
Brand strategy
Team management
Figma
Adobe suite
Design research
Interaction design
UI and UX tools mastery
Adaptability
Timeline
Sr Design Manager
ZEE Entertainment Enterprise Limited (ZEE5)
09.2022 - Current
Senior UX Designer
Philips Innovation Centre
06.2018 - 08.2022
Sears Global Technologies
Sr. Product Designer
03.2016 - 03.2018
Product Designer
OLA Cabs
06.2015 - 12.2015
Founding In-house Designer
TaxiForSure
11.2013 - 06.2015
Product Design Intern
CommonFloor.com
10.2012 - 02.2013
M.Des - Design For Digital Experience
National Institute of Design
05.2011 - 08.2013
Fashion and Communication Designer
Multiple
09.2006 - 04.2011
B.Des - Fashion Design And Information Technology
National Institute of Fashion Technology
08.2002 - 08.2006
Similar Profiles
Arathi NairArathi Nair
Assistant Manager – Business Strategy at ZEE Entertainment Enterprises Ltd (ZEE5)Assistant Manager – Business Strategy at ZEE Entertainment Enterprises Ltd (ZEE5)
Yogesh ThokeYogesh Thoke
Senior Manager - MIS | Sales Co-ordination at ZEE ENTERTAINMENT ENTERPRISE LIMITEDSenior Manager - MIS | Sales Co-ordination at ZEE ENTERTAINMENT ENTERPRISE LIMITED
Rajesh Shankar GondhaliRajesh Shankar Gondhali
Manager at Zee Entertainment Enterprise Ltd, JOBPROFILEManager at Zee Entertainment Enterprise Ltd, JOBPROFILE