Upasana Vairagi

• Assist in developing strategies and execute key initiatives for 32+ domains conversion improvements.
• Create digital dashboards and performance summary reports for individuals and management with Google Data Studio and Google Sheets.
• Collaboration with data developers to ensure tracking and measurement of KPIs.
• Work with paid advertising team and individuals of the marketing team like affiliate teams, SEO team, email marketing team to identify opportunities to improve ad performance, promotions and sales.
• Improve conversion rate on underperforming campaigns against higher spends.
• Make recommendations to senior management on ways to improve the sales.
• Plan and manage various adhoc projects, and work closely with teams and senior management to interpret findings.
• Build and manage a marketing dashboard that portrays key performance indicators for campaigns and different marketing channels.
• Provide data driven business intelligence through tracking and analysis of website performance and results of different online marketing channels.
• Support the management and individual marketing teams in creating monthly and bi-weekly reports, defining/reviewing KPI's, providing insights and suggestions into future enhancements.
• Proactively identify and implement actions to improve forecasting and reporting processes and overall forecasting accuracy.
• Identify A/B testing opportunities and analyze tests in conjunction with the testing, designer manager and developers.
• Advanced proficiency managing large datasets in Microsoft Excel, Google Sheets and Google Data Studio.
• Strong data interpretation and communications skills; ability to summarize and present complex findings clearly and concisely to various management levels to develop actionable recommendations that drive ROI.
• Conduct interviews, supervise and train junior analysts on all things related to analytics.

I have worked with Wildnet Technologies Pvt Ltd for approx. more than 3 years as a Senior SEO Executive . In this time I have accomplished the following qualities:

• Ability to achieve set targets within deadlines.
• SEO, SMO, PPC certified.
• Lead Generation through Social Media.
• Handling Tech Support SEO, SMO Projects.
• Goal oriented and ability to handle multiple tasks.
• In-depth knowledge of digital marketing and SEO.
• Analyzing Website details & keywords research for SEO.
• Analyzing Google Analytics details for website.
• Familiar with HTML, Joomla, Magneto and WordPress CMS.
• Client interaction via emails.
• Coordination with Designing, Development, Android/IOS and Social Media Teams.

Roles and Responsibilities:

• Senior Search Engine Optimization Expert and SMO Expert.
• SEO (Search Engine Optimization) – On Page and Off Page
• Google Analytics and Google Search Console Tools Management and data analysis.
• Landing page recommendation.
• Campaign keyword research.
• ORM (Online Reputation Management).
• SMO (Social Media Optimization) - Facebook, Twitter, Google +, Pinterest etc.
• Website Complete Analysis and Optimization
• Image and URL structure optimization.
• Content analysis and content optimization.
• Sitemap and robot.txt creation.
• Meta tags creation, robots tags creation.
• Link building, Directory submission, Social Bookmarking.
• Local Business Listing, Classified post.
• Article submission, Press Release, Blog Posting and commenting.
• Guest Post, Document creation and Submission (PDF, PPT, Doc).
• Monthly report generation.
• Creative image and infographics designing.
• Project Management and Client Interaction via emails.
• Handling various projects of different niches & countries.
• Proven track record of delivering effective results though the use of advanced search engine optimization techniques.
• Managed International Clients - Texas, Australia, New York, United Kingdom, San Francisco, China, and Canada.

On Page:

Website analysis, Keyword research, Title creation, Meta keywords, Meta description, Meta robots tags, Image alt tag creation, content analysis and optimization, sitemap.xml, robot.txt creation, canonical issue, 404 check, htaccess, 301 redirect etc.

Off Page:

Article Posting and promotion, Social bookmarking, classified submission, Press Release, Forum Discussion, Image Sharing, Video Promotion, Infographic Posting, Blog Posting and promotion, Business Listing, Review Posting, Document (PPT, PDF) Submission etc.