Upender Jain
Marketing Manager
New Delhi
Summary
Results-driven Marketing Professional with 7+ years of experience in digital, performance, and growth marketing across B2B, B2Ch, and e-commerce. Proven track record in driving 3–7x ROAS, scaling lead generation, optimizing campaigns across Meta, Google & Amazon, and building strategies that accelerate brand visibility and revenue growth.
Overview
8
8
years of professional experience
Work History
Marketing Manager
Dhanna Shalibhadra Insulation Pvt. Ltd.
12.2024 - Current
- Spearheaded the company’s digital transformation by establishing a strong online brand presence across key platforms, contributing to a 40% uplift in inbound inquiries within the first quarter.
- Planned and executed high-performing Social Media & Meta ad campaigns that consistently delivered 3–5x ROAS for insulation product categories.
- Strengthened bubble insulation product positioning by identifying high-value customer clusters across industrial, roofing, and construction segments.
- Built and deployed full-funnel marketing strategies that significantly enhanced brand visibility and increased monthly qualified leads by 60% in the thermal insulation market.
- Revamped the company website to improve product visibility, integrate technical documentation, and enhance user pathways—leading to a 25% boost in conversion rate.
- Designed and implemented data-driven performance dashboards to monitor CAC, CPL, engagement KPIs, and campaign efficiency in real time.
- Developed and nurtured strategic partnerships with major distributors and commercial partners, expanding market reach and improving channel engagement.
Marketing Manager
Steel Paradise (India) Pvt. Ltd.
10.2023 - 11.2024
- Led Meta Ads and Google Ads performance campaigns, generating high-intent leads and improving campaign efficiency by 35% YoY.
- Developed and executed BTL B2Ch marketing initiatives for dealer and distributor networks, scaling revenue by 1.9–2× through targeted on-ground activations.
- Conceptualized and launched the impactful marketing campaign “Change Zaroori Hai”, improving brand recall and customer engagement across target regions.
- Executed full-funnel lead generation campaigns for modular kitchens and B2Ch verticals, consistently delivering strong ROAS and quality lead flow.
- Optimized Amazon listings and managed Amazon Ads to significantly boost product visibility and increase sales volume by 30–40%.
Digital Marketing Manager
Urmad Solutions Pvt. Ltd.
08.2017 - 09.2023
- Directed multi-platform digital strategies across Facebook, Instagram, Google, and Amazon to drive brand awareness, traffic growth, and lead generation.
- Built and executed integrated digital marketing strategies that generated consistent traffic surges and lead pipelines, driving revenue growth for multiple clients.
- Managed and optimized paid campaigns across Google Ads, Facebook Ads, and other key channels—achieving ROAS of up to 7× and reducing acquisition costs significantly.
- Successfully collaborated with 50+ clients across India, UK, and USA from diverse industries, delivering exceptional results including 500% ROI and a 25× increase in web traffic.
- Partnered with cross-functional teams to conduct market research, competitor analysis, and customer data evaluation, enabling high-impact pitch development and client retention.
- Played a key role in developing comprehensive social media strategies aligned with client objectives, boosting engagement and organic growth across platforms.
Education
B.Tech (IT) -
IP University
New Delhi, India 04.2001 -
Skills
- Digital Marketing Strategy
- Performance Marketing (Meta & Google Ads)
- Lead Generation & Funnel Optimization
- Amazon Advertising & Marketplace Optimization
- Social Media Marketing (SMM)
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Growth & Campaign Management
- Competitor & Market Analysis
- Data Analytics & Reporting (GA4)
- Business Development & Client Strategy
Timeline
Marketing Manager
Dhanna Shalibhadra Insulation Pvt. Ltd.
12.2024 - Current
Marketing Manager
Steel Paradise (India) Pvt. Ltd.
10.2023 - 11.2024
Digital Marketing Manager
Urmad Solutions Pvt. Ltd.
08.2017 - 09.2023
B.Tech (IT) -
IP University
04.2001 -