Jhankar Singh Dhaka

• Led market research initiatives to gauge consumer perceptions, informing future branding endeavors.
• Conducted thorough competitor analysis to inform strategic decision-making processes and maintain a competitive edge.
• Crafted compelling narratives for branded content, resonating with target audiences and driving conversion rates.
• Spearheaded cross-functional teams for successful product launches and increased sales.
• Drove internal adoption of new branding initiatives through effective change management strategies.
• Collaborated with creative teams to produce captivating visual materials, enhancing brand image.
• Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
• Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
• Researched and identified new opportunities for product and brand development.
• Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.

• Compiled product, market and customer data to generate informed sales and profit projections.
• Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
• Supported marketing teams, creating, deploying and optimizing campaigns for clients.
• Monitored online advertising and social media campaigns to assess success of different strategies.
• Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
• Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
• Created printed marketing materials designed to drive campaigns.
• Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
• Increased profit margins by 60% through maximizing new product introductions

Project ( Singapore based Organization)

• Developed marketing plans based upon extensive research and prospects targeted.
• Analyzed marketing campaigns using key metrics and performance indicators.
• Supervised marketing team of 10 personnel.
• Coordinated staffing for various marketing events and industry conferences.
• Increased market awareness and penetration through development of creative collateral.
• Developed strategies to incorporate PR and media to further enhance brand and build market share.
• Developed and strengthened business partnerships at all levels.
• Mitigated risks by staying current on changes in federal and state laws and communicating those changes to team members.
• Designed innovative branding and product strategies.
• Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results.
• Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

• On behalf of organization work with embassy or consulate of different countries present in India
• Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages.
• Attended 4 trade shows each year to preserve company relations with distributors, customers and media personnel.
• Researched, negotiated, implemented and tracked advertising and public relations activities.
• Collaborated with media to encourage company and product coverage and promote brand mission and values.
• Raised brand awareness through consistent marketing efforts and product campaign launches.
• Managed all internal, external and crisis communications.
• Planned and organized seminars, meetings and retreats.
• Defined and achieved project and overall organizational vision, strategies and tactics, including handling PR campaign which raised Rs. 50 lacs
• Built professional relationships with distributors, customers and media staff by attending trade shows.
• Handled media purchasing from all media outlets.
• Coordinated and managed sponsorships and sponsorship activation.
• Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
• Engaged, educated and befriended customers to deliver amazing shopping experience.
• Communicated successes, competition trends, deals, product introductions, potential accounts, resets and demo opportunities via recaps.
• Controlled expenditures and worked with accounting department to manage budgets.
• Developed and implemented marketing strategies for global markets
• Placed sales calls and developed strong business relationships with potential clients
• Continually maintained and improved company's reputation and positive image in markets served
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits
• Captured new customers by optimizing business strategies and launching products to diversify offerings