UPMA PANDEY
Delhi NCR
Summary
Digital Media Planner with 3 years of experience, passionate about leveraging creativity and data driven strategies to craft impactful campaigns that elevate brand presence and deliver measurable results
Overview
3
3
years of professional experience
1
1
Certification
Work History
Assistant Manager - Digital Media Planning
PUBLICIS GROUPE
Gurugram
04.2024 - Current
- Led high-impact brand campaign for Citroën (Stellantis), an integrated campaign with MS Dhoni, strategically leveraging his influence to boost brand awareness and engagement, while managing a ₹110 million media budget.
- Planned and executed multi-channel media strategies for the Basalt launch, utilizing biddable media, CTV, audio-led platforms, quick commerce, and news apps to drive consumer engagement across key digital touchpoints.
- Managed end-to-end media planning and execution, securing client approvals, optimizing campaigns with performance teams, and ensuring consistent achievement of lead targets.
- Collaborated with cross-functional teams and global stakeholders, including ad operations, finance, and vendors, to ensure smooth media execution, budget alignment, and issue resolution.
- Leveraged media tools (ComScore, GWI, SimilarWeb) and data analysis to provide insight-driven media recommendations, enhance audience targeting, and refine communication strategies.
Executive - Digital Media Planner
GROUPM
Gurugram
02.2022 - 04.2024
- Created and executed media plans across platforms such as Meta, Google, and Twitter, ensuring alignment with client briefs, and optimizing budgets to maximize reach, engagement, and ROI.
- Led branding and performance campaigns, monitored daily performance metrics, and executed optimizations to achieve planned objectives.
- Delivered detailed campaign performance reports to clients, addressing their queries, and collaborated with cross-functional teams to ensure seamless execution.
- Conducted competition research to provide actionable insights for improving campaign performance, and managed campaigns across industries, including personal care, FMCG, and jewelry.
- Trained new joiners on Meta and Google dashboards by providing guidance about campaign analysis and optimization techniques to enhance campaign effectiveness.
Education
MBA - Marketing
Ambedkar University
Delhi06-2021
BBA - Business Management
New Delhi Institute of Management
GGSIPU05-2019
12th - Commerce
The Asian School
03-2016
10th - CBSE
The Asian School
03-2014
Skills
- Effective communication
- Strategic Media Planning
- Team Collaboration and Leadership
- Problem Solving and Adaptability
Certification
- Digital Marketing & Planning by META
- Google Search & Display Ads
Hobbies and Interests
- Travelling
- Working Out
- Sketching
Timeline
Assistant Manager - Digital Media Planning
PUBLICIS GROUPE
04.2024 - Current
Executive - Digital Media Planner
GROUPM
02.2022 - 04.2024
- Digital Marketing & Planning by META
- Google Search & Display Ads
MBA - Marketing
Ambedkar University
BBA - Business Management
New Delhi Institute of Management
12th - Commerce
The Asian School
10th - CBSE
The Asian School
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