Uppasana Baruah

CONTENT DEVELOPMENT

• Successfully and individually managed 6 product projects in the lower segment (A-series), mid segment (F-series) and online segment (K-series) of OPPO’s smartphone portfolio.
• Crafted effective digital content as well as other business communications in the form of one pager, objection handlings, infographics and reports.
• Produced impactful social media content for A-series, F-series and K-series projects to increase brand visibility.
• Proactively managed content calendars to ensure timely placement of relevant communication digitally.

COMMUNICATION

• Trained and provided coaching to more than 200 regional team members.
• Delivered presentations in various conferences across PAN India (namely Ahmedabad, Lucknow, Chandigarh, Chennai and others) elevating brand visibility and product awareness.

MARKET RESEARCH

• Conducted competitive analyses to form strategic decisions for product based projects.
• Carried out market research and visited markets PAN India on regular intervals and generated reports to track performance and analyze trends from market.

Project Title - Brand Awareness and Communication for Software as a Service (SaaS) Platform

• Performed secondary research on more than 20 competition brands.
• Researched on multiple pricing models for SAAS category.
• Collected quantitative and qualitative data from marketing campaigns of popular brands.
• Curated content for user journey maps.
• Monitored competitor brands' social media platforms for trending posts, ideas and content.
• Helped in planning brand awareness through innovative strategies.