Urbashi Thapa
Pune
Summary
- Currently associated with Majestique Landmarks Pvt Ltd as head of Marketing & Pre sales
- Eight Years of Experience in Brand management, Marketing strategy, Market Research, Analysis, Budgeting , Media Planning & execution Experience in sales management/Sales promotions Revenue Analysis and forecasting/Trend analysis for over a period of one year
- Two years of agency experience in digital marketing including SEO, SEM , Social Media marketing for real estate clients based in Pune and Mumbai with the ultimate objective of enhancing the online presence the client through online campaigns and social media marketing. Excellent in communication and Public relation.
- Featured in Femina Magazine July edition 2023 – Leading by example success stories.
- MBA in Marketing & Business Administration
Overview
12
12
years of professional experience
21
21
years of post-secondary education
Work History
Head of Marketing & Pre sales
MAJESTIQUE LANDMARKS PVT LTD
10.2019 - Current
- Total ongoing Projects – 15
- Brand building & positioning.
- Developing product positioning and messaging that differentiates the project.
- Devise means to effectively communicate the value proposition of the project.
- Develop strategic marketing plan with actionable steps.
- Develop launch plans for launch of new projects.
- Assess effectiveness and ROI of marketing channels.
- Develop brief for the external marketing agency.
- Brand management.
- Media Buying and Management.
- Events and Promotions.
- Media management and relationship.
- Vendor Management.
- Team handling, motivating, training and management.
Senior Marketing Manager
KOLTE PATIL DEVELOPERS LTD
04.2016 - 09.2019
- Developing product positioning and messaging that differentiates the project.
- Devise means to effectively communicate the value proposition of the project.
- Develop strategic marketing plan with actionable steps.
- Develop launch plans for launch of new projects.
- Generate Market intelligence reports.
- Develop brief for the external marketing agency.
- Brand management.
- Media Buying and Management.
- Events and Promotions.
Head Account Manager
I-KNOWLEDGE FACTORY PVT
09.2014 - 03.2016
- Handled clients requirements across verticals.
- Part of Strategy Planning.
- Timely delivery has been one of my strength.
Account Manager
AMURA MARKETING TECHNOLOGIES PVT LTD
09.2013 - 09.2014
- Handled Digital Marketing for Real estate accounts based out of Pune and Mumbai.
- Improved the online presence of the clients via SEO, SEM, Social Media, Paid Campaigns with the ultimate goal of Marketing and Lead generation.
- Product positioning based on competitor analysis tailored to different markets.
- Identify target audience based on product positioning in the market.
- Devise communication to pitch the product to the audience inline with positioning defined.
- Creating and publishing project collateral in digital media.
- Digital media planning and buying based on campaign targets.
Internship- Senior Corporate Sales Executive
NAUKRI.COM
08.2012 - 08.2013
- Devised the business development strategy and spearheaded new/repeat business from potential clients.
- Liaised with key influencers among Corporates for ascertaining requirements, building long term relationships, and delivering need-based product solutions.
- Continuous interface with the Clients to address concern areas and business opportunities/potential.
- Monitor competitor activities and devise effective counter strategies.
- Educating clients about Naukri.com (Infoedge India Ltd) and its products.
- Handling product development and new product launches.
- Proposal development for Online Recruitment Solutions, presentations, and negotiations.
- Generation & maintenance of MIS for business analysis.
Internship - Sales and Marketing Executive Intern
Kamat Group Ltd
03.2012 - 08.2012
- Brand awareness among the targeted group.
- Enhance the engagement of the client with the Brand through different offers and discounts.
- Planning and Implementing the strategies to increase the business and generate revenue for the organization.
- Event planning and organization for the clients.
- Conducting competitor analysis by keeping track of market trends and monitoring the competitor moves.
- Reporting, presentation, and properly maintaining the data and records.
Education
MBA - Marketing
Suryadatta Group of Institutes
01.2010 - 04.2012
BBA - undefined
North Bengal University
04.2007 - 05.2010
Associate of Arts - Humanities
Sister Nivedita School
04.2005 - 05.2007
undefined
Good Shepherd School
04.1992 - 05.2005
Skills
Product launch management
Product positioning
Traditional marketing strategies
Public Relations
Thought leadership
Corporate Communications
Promotional campaigns
Vendor management
Social Media Marketing
Brand Building
Performance Marketing
Project Launches
Languages
Media Planning & Execution
Marketing Analytics
Timeline
Head of Marketing & Pre sales
MAJESTIQUE LANDMARKS PVT LTD
10.2019 - Current
Senior Marketing Manager
KOLTE PATIL DEVELOPERS LTD
04.2016 - 09.2019
Head Account Manager
I-KNOWLEDGE FACTORY PVT
09.2014 - 03.2016
Account Manager
AMURA MARKETING TECHNOLOGIES PVT LTD
09.2013 - 09.2014
Internship- Senior Corporate Sales Executive
NAUKRI.COM
08.2012 - 08.2013
Internship - Sales and Marketing Executive Intern
Kamat Group Ltd
03.2012 - 08.2012
MBA - Marketing
Suryadatta Group of Institutes
01.2010 - 04.2012
BBA - undefined
North Bengal University
04.2007 - 05.2010
Associate of Arts - Humanities
Sister Nivedita School
04.2005 - 05.2007
undefined
Good Shepherd School
04.1992 - 05.2005
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