Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Hi, I’m
Urshita Patel
Digital Marketing Coordinator
Surat,India
Summary
Overview
6
years of professional experience
4
years of post-secondary education
Work History
Resources Media Management Surat, India
Digital Marketing Coordinator
02.2018 - Current
Job overview
- Coordinate the day-to-day search marketing activities including campaign development, implementation, and optimization; budget management, and reporting.
- Conduct keyword & product category research and provide recommendations to support business needs and challenges.
- Assist with routine and ad hoc reporting of channel and campaign performance.
- Actively support the Marketing Specialist with on-going monitoring, tracking and optimizing of campaign performance, constantly identifying opportunities for A/B testing, testing new ad formats, new ad product features and strategies.
- Coordinate all aspects of project execution including building project schedules, organizing, and collecting information from the product team, reviewing and editing timelines, collaborating with stakeholders and monitoring and tracking the status of projects from planning to completion.
- Maintain project trackers and budget paperwork for search engine marketing activities.
- Interact heavily with Marketing, Partner and Product Management, Sales, and Finance functions, as well as partners and agencies.
- Provide general support to the marketing team with a focus on search engine marketing, but also including marketing finance, project management, additional event support and other duties as required.
- Stay on top of all best practices for measurement, ad creation and targeting and platforms; understand the competition and ever-changing goals within the digital advertising industry.
FruitBowl DigitalMumbai, India
Client Servicing Executive
01.2017 - 11.2017
Job overview
- Within a set of clients, oversees and guides staffing, strategy, quality of work, and budgeting; clearly identifies and communicates the clients’ business strategy and needs cross-functionally within Cardinal Path.
- Supports the creation and execution of Analytics Plans that drive actions and outcomes to grow clients’ business. Creates and maintains solid client relationships, with a focus on strategy development, report delivery, and client communication.
- Kept records of inquiries, complaints and comments to assist problem resolution.
- Develops a revenue-generating plan for clients through incremental and new opportunities rooted in a deep understanding of the Cardinal Path offering coupled with a research of clients’ business.
- Optimizes the drivers of direct sales, including team, technology, spend and programs, to achieve predictability, cost-efficiency, and scale. This will include the development and monitoring of key historical business metrics, as well as quarterly and annual forecasts that will both be used to manage the business.
- Ensures and oversees that excellent relationships are maintained and enhanced with appropriate staff at client organizations to achieve continuous high levels of customer satisfaction.
- Supports the Client Services team to ensure quality execution that drives toward clients’ business objectives and key metrics. Evaluate performance, challenges, and opportunities with their redirect report(s) to ensure client goals are met or exceeded.
- Works with a cross-functional Cardinal Path team to execute work plans, meet plan deadlines, customer expectations, and program milestones.
- Enhances staff accomplishments and competencies by planning delivery of solutions; answers technical and procedural questions for less experienced team members and works to improve internal processes when/where necessary.
- Promotes the mission and values of the organization both internally and externally.
- Support the training of other team members while creating a thriving environment of learning.
1 Pixel DesignsMumbai, India
Client Relationship Executive
04.2016 - 12.2016
Job overview
- I was a team lead in creating apps and website, worked closely with the UI developer to communicate their design decisions and priorities.
- Oversaw our creative departments to ensure they were delivering on time and working within budget.
- Took care of any technical issues that came up during the process, ensuring these were resolved as quickly as possible so that our designers could focus on other projects.
- Supported account team when qualifying, pursuing and closing opportunities.
- Developed relationships with executives to generate ideas and pursue opportunities.
- Set and achieved company defined sales goals.
Seventy Seven Entertainment Pvt. LtdMumbai, India
Customer Relations Associate
05.2015 - 05.2015
Job overview
- Worked on sab tv project Chai Pe Chutkule.
- Provided primary customer support to internal and external customers.
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
- Updated account information to maintain customer records.
- Communicated professionally with colleagues, freelancers and clients.
Education
K.E.S Shroff CollegeKandivali, Mumbai
Bachelor's of Mass Media from Advertising
07.2013 - 03.2016
University Overview
National Academy of Event Management & DevelopmentGoregaon, Mumbai
Diploma in Advertising, Media & Events (DAME) from Public Relations, Advertising & Events
06.2014 - 06.2015
University Overview
Digital Marketing Training InstituteDadar, Mumbai
Digital Marketing Diploma from Digital Marketing
01.2018 - 10.2018
University Overview
Skills
Marketing strategies
undefinedTimeline
Digital Marketing Coordinator
Resources Media Management
02.2018 - Current
Digital Marketing Training Institute
Digital Marketing Diploma from Digital Marketing
01.2018 - 10.2018
Client Servicing Executive
FruitBowl Digital
01.2017 - 11.2017
Client Relationship Executive
1 Pixel Designs
04.2016 - 12.2016
Customer Relations Associate
Seventy Seven Entertainment Pvt. Ltd
05.2015 - 05.2015
National Academy of Event Management & Development
Diploma in Advertising, Media & Events (DAME) from Public Relations, Advertising & Events
06.2014 - 06.2015
K.E.S Shroff College
Bachelor's of Mass Media from Advertising
07.2013 - 03.2016
Similar Profiles
PAULINE RPAULINE R
Assistant Manager at Perfect Digital Media ResourcesAssistant Manager at Perfect Digital Media Resources
Dixita VadoliyaDixita Vadoliya
Prod/ Elec. Assembler at Media Resources IncProd/ Elec. Assembler at Media Resources Inc
Brody BrowneBrody Browne
Electronic Assembler at MEDIA RESOURCESElectronic Assembler at MEDIA RESOURCES