Urvashi Melwani
Faridabad,HR
Summary
Leadership communications professional with 9+ years of experience across enterprise and B2B environments. Specializes in employee and leadership communications, executive messaging, and internal campaigns within large, matrixed organizations. Experienced in translating business and people priorities into clear, consistent narratives, managing stakeholders, and delivering communication plans across channels with strong attention to detail and timelines.
Overview
9
9
years of professional experience
Work History
Senior Editorial / Technical Content Writer
- Developed long-form thought leadership, executive interviews, and insight-led articles across technology and business topics.
- Worked closely with senior leaders to shape narratives for external and internal audiences.
Marketing & Communications Specialist (Content & social media)
Nokia
03.2023 - Current
- Deliver leadership and employee communications by developing clear, prioritized messaging aligned with business and people priorities.
- Partner with senior leaders and strategic communications advisers with executive messaging, talking points, and employee-facing narratives.
- Managed communication campaigns and deliverables for internal audiences across leadership, employee, and stakeholder initiatives.
- Contribute annual, quarterly, and short-term (90-day) communication plans across functions.
- Independently manage communication deliverables end-to-end, including briefs, content development, stakeholder reviews, and publishing.
- Support leadership and employee engagement campaigns, including executive communications, employer branding, and culture initiatives.
- Coordinate content execution across internal and external channels, including LinkedIn and Viva Engage.
- Provide communications support for leadership and business events, including stakeholder messaging and content development.
- Use AI-enabled tools to improve drafting efficiency while ensuring clarity, accuracy, and governance.
- Track engagement metrics and share insights to improve communication effectiveness.
Content Marketer
Leena.ai
11.2021 - 02.2023
- Owned end-to-end content development supporting B2B SaaS marketing and growth objectives.
- Created case studies, blogs, and product-led stories aligned with business messaging and customer outcomes.
- Partnered with product, marketing, and sales teams to support campaigns and enablement efforts.
- Used analytics and performance data to refine content and improve engagement.
Content Writer
Srijan Technologies
08.2019 - 11.2021
- Developed enterprise-focused content including case studies, landing pages, and campaign assets.
- Supported internal teams with sales enablement and client communication materials.
- Contributed to SEO-driven content and digital campaigns.
Senior Process Executive
Cognizant Technology Solutions
07.2017 - 07.2018
- Supported digital and search marketing initiatives through content optimisation and campaign execution.
Education
B.Tech - Computer Science Engineering
Rajasthan Technical University
KotaSkills
Leadership & Employee Communications
Executive Messaging & Leadership Narratives
Internal Communication Planning (Annual / Quarterly / 90-day support)
Stakeholder & Senior Leader Engagement
Content Development (Blogs, Leadership Narratives, Written Assets)
AI-assisted Content Creation (drafting and refinement)
Cross-functional & Global Collaboration
Campaign Performance Tracking & Engagement Insights
TOOLS & PLATFORMS
Microsoft Viva Engage, WordPress, Hootsuite, Sprout Social, Google Analytics, SEMrush, Asana, Canva
Timeline
Marketing & Communications Specialist (Content & social media)
Nokia
03.2023 - Current
Content Marketer
Leena.ai
11.2021 - 02.2023
Content Writer
Srijan Technologies
08.2019 - 11.2021
Senior Process Executive
Cognizant Technology Solutions
07.2017 - 07.2018
Senior Editorial / Technical Content Writer
B.Tech - Computer Science Engineering
Rajasthan Technical University