URVASHI SHARMA

Responsibilities

• Directly collaborated with the Director to plan marketing budgets, online business growth, and strategic campaigns.
• Managed a cross-functional team of 8–10 (across stores and head office) overseeing order fulfillment, inventory control, online marketing, and website operations.
• Directed website UX, product listings, and on-page SEO to improve discoverability and conversions.
• Onboarded one of the top digital marketing agencies to drive performance marketing with an omni-channel approach.

Key Achievements

• Drove 150% sales growth, increasing monthly online revenue from ₹8L to ₹20L in 7 months through consistent GA4 analysis and campaign optimization.
• Achieved ROAS of 8.27 by refining Meta and Google Ads across TOF/BOF funnels.
• Boosted website traffic by 56% and conversion rates through UX enhancements and on-page SEO.
• Reduced abandoned cart rates with integrated email and WhatsApp marketing workflows.
• Launched ZEISS lenses online, building the complete customer purchase journey.
• Implemented standardized processes for product listing and order management.

Responsibilities

• Managed product listings, storefronts, and catalogs across Amazon, Myntra, Flipkart, AJIO, Tata Cliq, and Nykaa Fashion.
• Managed marketing budgets for multiple premium brands, including ONLY, Vero Moda, Monte Carlo, Oneway, London Fog, and Cloak & Decker.
• Led marketplace advertising campaigns to improve product visibility and sales performance.
• Conducted sales analysis to adjust listings, minimize dead stock, and improve product discoverability.

Key Achievements

• Increased monthly marketplace sales from ₹7–8L to ₹40L (~433% growth) through improved storefronts, brand storytelling, and optimized product listings.
• Successfully launched a new D2C brand online from scratch.
• Developed standardized product listing processes, improving search visibility and operational efficiency.
• Reduced unsold inventory through regular data-driven performance reviews.