URVASHI TYAGI
Noida
Summary
Strategy and results-driven digital marketer with more than 5+ years experience in Affiliate, Influencer and knowledge pertaining to Paid search, Facebook marketing, SEO, Analytics while taking campaigns live to prepare detailed reports after analysing and interpretation of data, client oriented while establishing a promotional schedule to align with key targets, Product management and Analytics, proficient in various analytical tools such as GA4, Salesforce Engage, Tableau, looker studio, Hotjar, powerBI,etc
Insightful Senior Analyst recognized for productivity and efficient task completion. Possess specialized skills in data analysis, financial forecasting, and strategic planning. Excel in problem-solving, critical thinking, and teamwork, leveraging these soft skills to drive successful outcomes.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Senior Analyst
KPMG Global Services Ltd.
06.2024 - Current
- Interpreting and analysing large volumes data to identify trends patterns and anomalies with statistical tools and providing insights and recommendations
- Preparing detailed reports and presentation based on analysis for internal and external stakeholders
- Working closely with clients to understand their specific needs and tailoring to fit those requirements
- Leading/participating in project teams ensuring that deliverables are met with stipulated time and budget
- Providing guidance and training to junior analysts and sharing best practices within the team
- Assisting in the development and implementation of strategic plans and initiatives
- Continuously updating skills and knowledge in analytics tools such as Hotjar for behavioral insights, Anteriad for account-based marketing, and Looker Studio for data visualization.
- Using tools like GA4, power BI, looker studio Google Tag Manager, Console, and Floodlights, closely tracking user interactions and journeys, Google ads, Bing ads.
- Leveraging Salesforce Engage, account interaction reports, and Aprimo for URL tagging.
- Focusing on understanding user journeys and developing funnel hypotheses helps optimize client strategies, while using Omnibug as a debugger to troubleshoot and refine data tracking.
- Mentored junior analysts, providing guidance on data interpretation and reporting techniques.
- Implemented strategies to take advantage of new opportunities.
Digital Marketing Advisory Analyst
Accenture Solutions Pvt. Ltd
02.2023 - 06.2024
- Proficient in using tools like CJ, Adobe Analytics, Tableau, Data studio, Basecamp, Filezilla SFTP, Google Analytics with granular reporting and product management
- Closely working with Sainsbury's team for helping them achieve day to day tasks like affiliate buying planning, campaign management, planning, querying OIMs, validations booking ad-hoc activity, publisher classification, insights, reconciliation.
- Analytical approach towards campaign washups, supplier funded campaigns and decision making.
- Responsible for strategic planning and decision making in campaign management and washups.
Digital Marketing Specialist
Oyo Hotels and Homes Pvt Ltd
04.2022 - 02.2023
- Experience working with CJ-UK and US Recently started working with AWIN (Affiliate Window)- UK and US
- Establish a promotional schedule to align with key targets for both geographies( Uk &US)
- Working with Performance marketing team and Responsible for achieving planned ROI from paid channels and performance metrics of visitors on the website and managing Agency and Affiliate partnerships to start new channels and optimize campaigns
Assistant Manager-Affiliate Marketing
The Jewellery Channel, UK - Subsidiary of VGL GROUP, Jaipur
10.2020 - 04.2022
- Experience working with Rakuten and AWIN, Establish a promotional schedule to align with key targets
- Consistently achieve double digit growth YoY across all major KPIs
- Identify and execute strategic placements with affiliate partners
- Make strategic decisions to drive new customer acquisition, while continuing to increase revenue, exceed ROI goals and adhere to budget along with campaigns and reports all KPI's
- Experience in Influencer Marketing and Facebook paid search
Education
MBA - Marketing & HR
Doon University
DehradunBSC - Mathematics
Banasthali University
RajasthanIntermediate - Science - PCM
CCDPS
GhaziabadHigh School - General
St. Joseph's Academy
GhaziabadSkills
- Adobe Analytics
- GA4
- Google ads
- Tableau reports
- Data studio
- Nectar360
- Affiliate marketing tools
- Rakuten
- AWIN
- Google analytics
- Affiliate management
- Influencer marketing
- OFF page SEO
- Facebook ad manager
- Ms Office
- Advance Excel
- Google ad manager
- Bing Ads
- Hotjar
- GTM
- Console
- Aprimo
- Floodlights
- Salesforce Engagement
- Omnibug
- Anteriad
- Initiative marketing tools
- GenAI tools like AI/BI genie, Copilot, adivsoryGPT etc
Certification
- A certificate course on Digital Marketing by Internshala.
- Promote a business with Online Advertising by Google Digital Garage.
- How to protect and enhance your online campaign by Google Digital Garage.
- Understanding customer needs and online behavior by Google Digital Garage.
- Effective networking by Google Digital Garage.
- Certificate course in Google Analytics by Google Analytics Academy.
- GA4 certification
- Hotjar certification
- Knowledge in Console, GTM, CM360, Aprimo, Google tag manager, URL tagging, floodlights
Awards
- Received SPOT award and stakeholders appreciation in KPMG
- Participated twice in West Zone Inter University (women) KhoKho Tournament under association of Indian Universities, New Delhi in 2016 and 2018.
- Secured positions in Dodge ball, Leg Cricket, Volleyball, Athletics, Basketball, Relay race, dancing, singing and skits. 3rd position in 2 KM race in Independence Day Challenge Run 2011.
Hobbies and Interests
- Music
- Travelling
- Dancing
Projects
Accenture Solutions Pvt.ltd., Project Moray Wave, 02/20/23 - 10/03/23, Affiliate buying planning and campaign management. Accenture Solutions Pvt.ltd., Global Savings/Skillsoft, 10/10/23 - Present, Product management and Analytics. KPMG Global Services Ltd., Senior Analyst, 06/10/24 - Present, Url tagging, Hotjar capabilities from attribution perspective, Mobile vs desktop analysis, Integration with GTM & GA4, Competitors benchmarking.
Personal Information
Date of Birth: 06/24/96
Languages
- Spanish
- Hindi
- Punjabi
- English
- Spanish
- Hindi
- Punjabi
Timeline
Senior Analyst
KPMG Global Services Ltd.
06.2024 - Current
Digital Marketing Advisory Analyst
Accenture Solutions Pvt. Ltd
02.2023 - 06.2024
Digital Marketing Specialist
Oyo Hotels and Homes Pvt Ltd
04.2022 - 02.2023
Assistant Manager-Affiliate Marketing
The Jewellery Channel, UK - Subsidiary of VGL GROUP, Jaipur
10.2020 - 04.2022
MBA - Marketing & HR
Doon University
BSC - Mathematics
Banasthali University
Intermediate - Science - PCM
CCDPS
High School - General
St. Joseph's Academy