Urwinder Kaur Sabharwal
Gurdaspur
Summary
Results-driven Junior Account Manager with expertise in client servicing, performance marketing, and data analysis. Proficient in utilizing GA4 for actionable insights and campaign optimization, leading to enhanced ROI. Demonstrated ability in strategic planning and market performance tracking across diverse sectors including skincare, FMCG, and F&B. Recognized for delivering measurable results through effective communication and innovative solutions.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Junior Account Manager
Lyxel&Flamingo
Gurugram
08.2024 - Current
- Lead daily client servicing and campaign performance tracking for skincare, FMCG, F&B, and international brands.
- Owned comprehensive market reporting to identify peak sales periods and derive country-specific insights.
- Conduct in-depth competitor analysis to guide campaign optimization and creative strategy.
- Design market-specific marketing plans tailored to customer segments and brand objectives.
- Deliver actionable insights using GA4 and internal reporting tools, maintaining high standards in weekly and monthly reports.
Marketing Intern
Lyxel&Flamingo
Gurugram
05.2024 - 08.2024
- Supported client teams by preparing weekly and monthly performance reports across skincare, F&B, and luxury segments.
- Built foundational skills in GA4 and media planning tools, contributing to data-driven campaign execution.
- Assisted in trend analysis and benchmarking competitor campaigns to improve ongoing marketing efforts.
- Collaborated with senior managers to develop and refine campaign strategy based on performance insights.
Facebook Marketing Intern
eKaleido | Lyxel&Flamingo
Gurugram
11.2023 - 05.2024
- Assisted 20+ brands in optimizing Meta Ads strategies across diverse industries, with a focus on e-commerce.
- Formulated comprehensive marketing strategies aligning with business goals through creative development and content planning.
- Crafted tailored approaches for e-commerce brands, resulting in notable return on ad spend (ROAS).
Virtual intern
IIDE - Indian Institute of Digital Education
05.2023 - 06.2023
- Achieved recognition as one of the top interns during a one-month virtual internship at IIDE.
- Demonstrated dedication and proficiency, with a focus on enhancing skills in SEO, domain relevancy and social media.
Education
Bachelor of Engineering - BE - Computer Science and Engineering
Chitkara University
Rajpura05.2025
Class XII -
Ambuja Vidya Niketan
Maharashtra03.2019
Skills
- Client relationship management
- Data analysis
- Digital advertising
- Market research
- Performance tracking
- Competitor analysis
- Account strategy development
- Strategic planning
Certification
- Meta Certified Digital Marketing Associate, 01/02/2024
- Digital Marketing training certificate by Internshala Trainings, 09/18/2023
- Facebook and Instagram ads by IIDE, 07/04/23
- Fundamentals of Digital Marketing by Google Digital Garage, 04/20/23
Timeline
Junior Account Manager
Lyxel&Flamingo
08.2024 - Current
Marketing Intern
Lyxel&Flamingo
05.2024 - 08.2024
Facebook Marketing Intern
eKaleido | Lyxel&Flamingo
11.2023 - 05.2024
Virtual intern
IIDE - Indian Institute of Digital Education
05.2023 - 06.2023
Bachelor of Engineering - BE - Computer Science and Engineering
Chitkara University
Class XII -
Ambuja Vidya Niketan
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