Yusuf Ali

• Developed integrated content strategies across digital and offline channels to strengthen brand recall and audience engagement.
• Planned and executed high-impact partner and customer events, increasing lead quality and sales pipeline.
• Collaborated with sales and product teams to align marketing initiatives with business goals and customer needs.
• Optimized marketing operations and workflows, improving team efficiency and reducing campaign turnaround times.
• Tracked and analyzed KPIs using tools like Google Analytics and CRM platforms to guide continuous improvement.
• Drove channel partner engagement through incentive programs, conferences, and co-branded campaigns.

• Led cross-functional marketing team to deliver go-to-market plans, product launches, and brand positioning.
• Developed scalable marketing frameworks aligned with corporate KPIs and business goals.
• Managed budgets and optimized marketing ROI through performance tracking and resource allocation.
• Executed comprehensive digital marketing campaigns (SEO, SEM, email, content) to enhance lead generation.
• Directed integrated brand messaging and created sales collateral to support revenue growth.
• Collaborated with product, sales, and PR teams for aligned messaging and lifecycle support.
• Planned and executed trade shows, events, and promotional campaigns, increasing brand engagement.
• Analyzed marketing KPIs and consumer insights to refine strategies and maximize campaign success.
• Streamlined marketing operations to improve efficiency and reduce costs.
• Reported regularly to executive leadership to support strategic decisions.

• Developed and executed trade marketing and account-level strategies to maximize market share and product penetration across West Region.
• Managed integrated campaigns aligned with Sony's premium brand, including product launches, trade promotions, and seasonal campaigns, driving channel visibility and consumer preference.
• Controlled marketing budgets, optimizing investments for maximum ROI across key initiatives.
• Collaborated with modern trade partners (Reliance Digital, Croma, Vijay Sales) to enhance shelf share, shopper experience, and sales conversion.
• Implemented SLC (Selection, Location & Condition) strategy and designed visual merchandising units to boost in-store visibility and brand recall.
• Led OOH, print, radio, and digital campaigns with localized messaging targeting West Region consumers.
• Conducted monthly KPI reviews with sales teams and distributors to drive accountability and dealer engagement.
• Utilized GEMBA and Hawk Eye tools to monitor retail execution and campaign effectiveness.
• Negotiated trade terms and co-branded promotions with retailers to secure visibility, margin structures, and partnership benefits.
• Launched data-driven regional campaigns, refining messaging through consumer insights and feedback.
• Managed digital marketing activations including search, display, and social media to strengthen brand presence.
• Produced regular MIS and analytics dashboards to support strategic, data-driven decisions.

• Spearheaded 3G launch across Vidarbha, driving brand visibility, customer acquisition, and cross-functional alignment with sales, marketing, and network teams.
• Managed annual regional marketing budget, optimizing resource allocation to meet ROI and business goals.
• Executed integrated print, outdoor, radio, and SMS campaigns, boosting brand awareness and subscriber growth.
• Conceptualized culturally relevant national and regional festival campaigns aligned with Vodafone's brand guidelines.
• Ensured strict compliance with central brand standards across regional marketing activities and retail touchpoints.
• Collaborated with prepaid and postpaid teams to design localized activations and rural campaigns, expanding market penetration and increasing SIM sales.
• Directed merchandising and POSM deployment to maintain retail compliance and consistent brand visibility.
• Oversaw creative development, maintaining brand alignment across Vodafone's retail and store network.
• Organized channel partner meets, trade events, and high-impact campus activations, earning Smart Award for top youth revenue.
• Led CSR initiatives to enhance corporate reputation and community engagement.
• Audited retail branding compliance and monitored ATL/BTL campaign performance, aligning with consumer insights for maximum impact.

Drove channel partner engagement to boost brand visibility and sales performance

Executed branding initiatives across channels for consistent retail visibility

Managed SFA tools to streamline field operations and data accuracy

Target setting, Tracked and analyzed sell-thru to optimize retail performance of 150 shop front promoters

Led brand shop development to enhance in-store experience and conversions

• Led SFA management & ensured the ROI is in place as per the outlet sales.
• Successfully executed 22 Exhibitions with average sales of 6L & managed 100 Micro Wave Cookery Show
• Acknowledged & appreciated for sales promotional tie-ups provided extended support to sales team for generating additional extraction.
• Boosted retail sales by developing and executing comprehensive marketing strategies.
• Completed and submitted monthly and yearly reports to support executive decision making.
• Managed and motivated merchandising team of 30