Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Usha Deo

Bangalore

Summary

Knowledgeable Public Relations specialist with solid history of managing teams and driving operational success. Skilled in implementing strategic initiatives that enhance productivity and efficiency. Demonstrated ability in problem-solving and decision-making.

Experienced with team leadership, strategic planning, and operational management. Utilizes effective communication and organizational skills to drive project success. Track record of fostering productive work environments and achieving set goals.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Manager

Ebont & Ivory PR
05.2024 - Current
  • Managed and onboarded a diverse portfolio of retainer clients, developing and executing integrated marketing and communication strategies for these brands.
  • Led successful launch campaigns for multiple new ventures, including Fast Coffee, Hamilton Bangalore (city's largest cocktail bar), and Hachi by Tenya (Japanese restaurant chain expansion).
  • Contributed to the successful opening of Bob's Bar's newest outlet and executed impactful projects for Wrogn and Biergarten.
  • Collaborated with and supported homegrown brands such as Always, Mahina, and Soch Fashion, enhancing their market presence and brand narratives.

Account Manager

Scoop Publicists
01.2024 - 05.2024
  • Secured top-tier media placements for leading F&B brands, including Magnolia Bakery etc significantly boosting brand awareness and positive perception.
  • Drove brand growth for key F&B clients through strategic media outreach, effectively pitching and securing valuable coverage that directly supported business objectives.
  • Executed targeted media campaigns for a portfolio of prominent F&B brands, achieving demonstrable increases in brand awareness and enhancing client reputation through impactful placements.

Senior Associate

Burson-Marsteller
05.2015 - 07.2019

The profile involved handling Public Relation activity for clients and ensuring good ROI and mileage for them. It also involved understanding their business, brand strategy, develop consumer understanding, handling promotions, dealing with media and provide maximum support to the brand via PR. I have great exposure to social media tools and technologies and have being undertaking market research assignments for clients entailing collation of data.
Clients included Diageo, Britannia, Volvo & ITC.

Education

Master of Science - International Business Management

Manchester Business School
Manchester United Kingdom
06-2015

Bachelor of Commerce - Industry Integrated

Mount Carmel College
Bengaluru, India
04-2014

Skills

  • Internal Communications
  • Strategic Communications
  • Marketing Operations
  • Business Development
  • Senior Stakeholder Management
  • Crisis Communications

Certification

The Writing Pen Program - A series of masterclasses with top experts from the media and communication industry

Timeline

Manager

Ebont & Ivory PR
05.2024 - Current

Account Manager

Scoop Publicists
01.2024 - 05.2024

Senior Associate

Burson-Marsteller
05.2015 - 07.2019

Master of Science - International Business Management

Manchester Business School

Bachelor of Commerce - Industry Integrated

Mount Carmel College
Usha Deo