Utkarsh Awasthi
Global Director Of Customer Marketing
Bengaluru
Summary
In my 10+ years of Customer Success & Marketing career, I have scaled up teams across different start-ups in Bangalore, Chennai & San Francisco. Track record of dealing with CXO’s of various reputed companies across the globe include the likes of Microsoft, Pepsi Co, DHL, Amazon & Walt Disney. I lead with a customer-first approach, thrive on data and metrics, and have fun in everything I do.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
Work History
Global Director of Customer Marketing
Sprinklr
Bengaluru
08.2022 - Current
- Setting up the global customer marketing function from scratch which includes working with global leadership in sales and success to drive multi-million $ expansion revenue and retention metrics. ($ pipe targets as well as advocacy and retention metrics across all products and 700 million* USD revenue, 1500+ customers portfolio)
- Conducting 20+ Virtual and In-person events globally for customers
- Creating custom customer collateral like white papers, curated landing pages and industry thought leadership content.
- Building and running an exclusive ABM (Account Based Marketing) program for our customers
- Running VOC programs and executing several acts of advocacy within Sprinklr (case studies, testimonials, and video interviews)
- Running in-app exclusive growth campaigns & establishing a customer referral program
- Running engagement and adoption campaigns along with the company newsletter, annual customer survey, etc.
- Strategizing and implementing digital marketing engine for customers.
- Established and implemented departmental policies, goals and objectives & spearheaded overhaul of company best practices to increase staff retention rates.
Global Head of Customer Marketing
Freshworks
Chennai
12.2019 - 08.2022
- Appointed by the management to implement & lead a new function - Customer Marketing.
- Established global growth & advocacy targets basis net recurring expansion revenue & number of customers.
- Designed branding and execution of Customer events across the globe across in-person & virtual customer meet-ups.
- Responsible for operationalising & moderating ‘Global Customer Communication’ at Freshworks.
- Delivered a $50 million+ pipe in my role.
Head of Customer Success, North America
Freshworks
Chennai
10.2016 - 12.2019
- Team and Geo management - Hired and scaled the team of North America from scratch & scaled it to 20+ members managing a collective team portfolio of $20+ million ARR.
- Visited customers on-site conducting more than 100 'Business Reviews' across 25+ cities/5 countries including the Philippines, Singapore, South Africa, USA, Malaysia & Dubai.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Contributed in building & implementing Fully Automated CSM tool - Natero (now Freshsuccess)
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and encourage purchases.
Head of Customer Success
Uninstall.io
Bengaluru
05.2016 - 10.2016
- Established Customer Success programme & engaged with clientele across North America, Latin America & ASEAN.
- Consulting & Client lifecycle management involving end to end Product Implementation.
Co-Founder
DropCalories And Chaipatty Franchise
Bengaluru
06.2015 - 06.2016
- Established foundational processes for business operations, partnership and growth.
- Strategized, Implemented and Successfully ran a profitable business with 10+ employees
Head of Customer Success & Solutions Management
Unbxd
Bengaluru
05.2015 - 05.2016
- Created and managed the client life cycle process (starting from the initial sale through all phases of implementation and post-implementation support) with the likes of Nykaa, Zivame, Decathalon etc.
- Conducted Product training & Business Reviews for Clients on a regular basis.
- Had a team of pre-sales, support and QA reporting to me for exectuing end to end CS
Consultant
Goldman Sachs
Bengaluru
09.2013 - 04.2015
- Key contributor in formulation of test plans, replication of problems & generation of bug reports
- Provided technical support and insights to various application users in EMEA, USA, Tokyo & Singapore region
- Performed manual and semi-automated Regression testing (Functional, Smoke and Performance testing) of various applications for Goldman Sachs on Unix Platform
Education
Bachelor of Science - Chemical Engineering
Jaypee University Of Engineering And Technology
07.2009 - 07.2013
Skills
Revenue Generation
Accomplishments
- Won 2 quarterly awards for exceptional performance at Sprinklr
- Rated MVP 5 Years in a row at Freshworks
- Member of the ‘President’s club’ at Freshworks
- Have been actively fundrasiing for underprivileged children
- University Students Head & Secretary
Timeline
Global Director of Customer Marketing
Sprinklr
08.2022 - Current
Global Head of Customer Marketing
Freshworks
12.2019 - 08.2022
Head of Customer Success, North America
Freshworks
10.2016 - 12.2019
Head of Customer Success
Uninstall.io
05.2016 - 10.2016
Co-Founder
DropCalories And Chaipatty Franchise
06.2015 - 06.2016
Head of Customer Success & Solutions Management
Unbxd
05.2015 - 05.2016
Consultant
Goldman Sachs
09.2013 - 04.2015
Bachelor of Science - Chemical Engineering
Jaypee University Of Engineering And Technology
07.2009 - 07.2013
Similar Profiles
Ayub SubhaniyaAyub Subhaniya
Director of Engineering, ML at SprinklrDirector of Engineering, ML at Sprinklr
Anoop DevAnoop Dev
Principal Project Manager at SprinklrPrincipal Project Manager at Sprinklr
Durgesh ShuklaDurgesh Shukla
Product Configuration Analyst II at SprinklrProduct Configuration Analyst II at Sprinklr