Awin
Utkarsh Bhardwaj
Digital Marketing Manager
Gurugram,Haryana
Summary
Developed digital marketing skills in a fast-paced, results-orientated environment, focusing on data-driven strategies and campaign optimisation. With over 3 years of experience in affiliate marketing, SEO, performance marketing and Google Ads optimisation. Expertise in managing high-performing campaigns for global brands such as Temu, Udemy, and AliExpress, contributing to over $72,000 in monthly revenue. Proven leadership in overseeing media buying teams and fostering long-term partnerships with publishers and clients. Adept at leveraging analytics and innovative thinking to achieve marketing goals. Seeking to transition these transferable skills into new field where impactful and strategic contributions can be made.
Overview
4
4
years of professional experience
3
3
years of post-secondary education
1
1
Certification
1
1
Language
Work History
Key Account Manager
Collectcent
Gurugram
08.2022 - Current
- Managed 70+ client accounts and collaborated with publishers to generate over $72,000 USD in monthly revenue through affiliate marketing.
- Optimized media buying campaigns on Google Ads for Cost Per Sale (CPS) models, increasing ROI by 20%.
- Established and maintained affiliate tracking and reporting on platforms like Awin, Impact, and Admitad.
- Led media buying efforts with a monthly budget of $1,000-$5,000, driving revenue growth up to INR 25 lakhs monthly.
- Supervised a team of 12 media buyers, ensuring optimal campaign performance.
- Built and maintained long-term relationships with brands including Temu, Udemy, Newegg, AliExpress, Decathlon UK, Gousto UK, Skyscanner, TUI UK, and Domino’s.
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategise future growth opportunities.
Digital Marketing Executive
Eiliana
Gurugram
12.2021 - 04.2022
- Spearheaded SEO strategies, increasing domain authority from 10 to 24 within 6 months.
- Implemented backlinking strategies and bulk data extraction from 5,000 websites to enhance SEO performance.
- Conducted competitor analysis and keyword research for targeted SEO campaigns. Delivered comprehensive market research reports that guided executive decision-making processes.
- Increased website traffic by implementing search engine optimisation strategies and keyword research.
- Increased customer retention rates with personalised email marketing campaigns tailored to individual preferences and behaviours.
Digital Marketing Executive
Pontem Integrated
Gurugram
10.2020 - 04.2021
- Developed and executed SEO strategies, securing top search rankings for medical tourism clients.
- Audited websites and optimised on-site elements in alignment with search engine algorithms. Optimised website exposure by analysing search engine patterns to direct online placement of keywords or other content.
- Delivered detailed reports on web metrics and campaign performance using Google Analytics.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data. Expanded market reach by researching new channels, identifying emerging trends, and capitalising on growth opportunities.
Education
Bachelor of Arts - Digital Marketing
SOL, University of Delhi
Delhi 06.2017 - 05.2020
Skills
- Strategic Partnership Development
- Strategic Business Development
- Key Account Management
- Market Expansion Initiatives
- Google Ads Management
- Facebook Advertising Expertise
- Performance-Based Call Marketing
- Cost Per Sale Analysis
- Market research and analysis
- Campaign Optimization
- Conversion Rate Optimization (CRO)
- E-commerce strategy
- Testing and optimization
- Multi-channel marketing
- Sales funnel optimization
SEO Strategies and Keyword analysis
Accomplishments
- Google Ads ROI Improvement: Increased ROI by 20% through campaign optimization.
- Revenue Growth Success: Managed $1,000 - $5,000 in monthly ad spend to generate up to INR 25 lakhs in monthly revenue.
- SEO Performance Enhancement: Increased domain authority by 14 points through strategic SEO efforts.
- Social Media Engagement: Boosted social media engagement by 40% through targeted campaigns.
- Strategic Partnerships: Built and maintained strong relationships with brands and publishers for long-term partnerships.
Certification
Digital Marketing Certification-TISS
Software
Admitad
Impact
Ahrefs
SEMrush
Ubersuggest
Google Analytics
GTmetrix
Hootsuite
Mailchimp
WordPress
, WooCommerce
Timeline
Key Account Manager
Collectcent
08.2022 - Current
Digital Marketing Executive
Eiliana
12.2021 - 04.2022
Digital Marketing Executive
Pontem Integrated
10.2020 - 04.2021
Bachelor of Arts - Digital Marketing
SOL, University of Delhi
06.2017 - 05.2020
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