Utkarsh Gautam

• SEO Audit: Identified issues, analyzed information and provided solutions to problems.
• Managed & Optimized company's website and main corporate blog to boost SEO traffic to sites.
• Responsible for all it's on-page & off-page activities
• Managed company's linkedIn page which included increasing page followers, connecting with potential customers in our B2B space in order to generate leads
• Managed website blog and all it's content
• Used to design creatives for website, social media & blogs using automated tools like canva

Achievements:

• 400% increment in organic traffic in just 7 months
• Managed to get 2-3 leads/day organically in just 7 months

On-Page SEO

• Site auditing, data tracking & analysis
• Managing Google Analytics, Tag Manager, Google Search Console & Google Studio for company's website.
• Performed in-depth competitor analysis & keyword research
• Optimizing website content in order to increase organic traffic.
• I was responsible to train an intern in SEO & Social media marketing.

Off - Page SEO

Backlink analysis

Article submission, directory submission, classified submission

Info-graphic submission: I was responsible for researching new topics & creating content

Social bookmarking

Blog commenting

Forum Posting

Broken link submission

Influencer outreach, guest posting

Q & A submissions

Web 2.0 submission

Facebook, Instagram, Twitter, LinkedIn

I was responsible for:

• Monitoring all the posts that were scheduled and provide my inputs if necessary
• Creating channel wise report and giving my insights on how to improve traffic organically
• Increasing followers using growth hack (LinkedIn)
• Paid promotions for Facebook and Instagram

YouTube

• Optimizing Channel, Videos and Playlists
• YouTube specific Keyword research
• Coming up with new content ideas
• Preparing and analyzing reports which showed 60% increase in subscribers in the span of 5 months

Google Analytics

• I was responsible for creating channel wise report based on Users, Sessions, Traffic sources, Bounce rate % and Real time visitors
• Creation of UTM link and tracking them
  Audience creation
  Creating custom reports
  Creating custom events, Funnel’s and Goal settings
  Tracking Analytics data using Google studio
• Well versed with Google Analytics 4

Google AdWords

• I was responsible for Creating Google Ads campaigns (Search & Display Ads)
• I was responsible for Audience creation and targeting
• In-depth competitor analysis & Keyword research
• Have hands on experience with Google Ads Editor tool

Content Marketing

I have set up & managed Pernia's Pop Up Shop blog with the help of Content and Developing team

I was responsible for:

• Implementing and testing necessary functionalities in the blog with the help of the development team
• On page optimization of blog like Meta Title, description, Google Analytics tracking, placing Meta tags etc
• Creating new and engaging content & optimizing them for SERP's
• Off page back linking
• Creating micro pages using Wordpress
• Using blog content I was able to increase organic traffic by 50% in two months.

E-mail Marketing

• I was responsible for getting the E-mailer templates and the creative’s made with the help of the design team
• Planning monthly email campaigns
• Have hands on experience with Mailchimp
• Executed drip campaigns, email segmentation & targeting.
• Have executed Email A/B testing with 95% confidence
• Analyzing E-mail performance.

Worked on social media for SEM content publishers across verticals of women’s lifestyle & health

• Performed competitor and content landscaping across SEM properties
• Carried out organic engagement and grew twitter and Instagram followers
• Use of tools like Hootsuite, Facebook analytics to advertise social media content and analyse performance
• Executed campaigns and IPs like #EatRight, How To Do, #HeSheGoingLocal which resulted in a 50% & 28% increase in engagement and traffic respectively over a period of 6 months.
• Maintained the email marketing database, executed email marketing campaigns and tracked key metrics which saw an increase in CTRs from 3% to 7% over 4 months

Ad Monetization

• Conducted Keyword Research using tools like google keyword planner, internal keyword research tools and checking competitor websites
• Assisted in revenue optimisation by analysing keyword data, campaign reports

SEO

• Execution of Off-Page SEO for link generation
• Submission of Content in the HIGH-DA Article Directories
• Social Bookmarking submissions in HIGH-DA websites DIGG, MIX
• Submission of Website articles in related Facebook groups for traffic
• Submissions in Content Discovery sites like Scoop. it, Reddit, Stumbleupon, Flipboard &Get Pocket
• On-Page SEO activities like Image optimization, Internal linking, Meta Tags optimization
• Blog creation on BlogSpot, Word press and other web 2.0 sites

Have designed a website mentoria.com,with other team members, currently live using languages such as Angular4.0, HTML5, CSS3, Bootstrap and JavaScript.