Utkarsh Paras

Key Responsibilities & Achievements

Strategic PR Communications | Media Relations | Reputation Management | Client Engagement

As a senior communications leader with over 10 years of experience in public relations, media strategy, and internal communications, I have consistently delivered high-impact campaigns that enhance brand visibility, manage reputational challenges, and align with dynamic business objectives. I bring a strong track record of managing complex press office operations, cultivating relationships with top-tier media, and leading through ambiguity with sound judgment and precision all qualities central to Amazon’s communications ethos.

Professional Summary

• Leadership in Communication Strategy: As a key member of the PR leadership team, I have led the end-to-end development of external communication strategies from onboarding clients to building bespoke monthly PR roadmaps ensuring alignment with market trends and brand positioning.
• Media Relations Expertise: I have established and nurtured strategic relationships with Category A media outlets and influential journalists across India, securing regular, high-quality coverage in top-tier publications.
• Media Management: Deep experience managing day to day Media activities, including issue based media handling, rapid response communication, and navigating high-stakes, fast-moving situations with clarity and composure.
• Adept at leveraging data to craft compelling narratives that support brand stories and thought leadership positioning.
• Successfully led communications on sensitive legal matters, high-profile events, and critical brand moments. Trusted to safeguard and enhance brand reputation under pressure and within tight timelines.
• Manage a high-performing team of 7 by delegating based on individual strengths, promoting open communication, and driving accountability. Known for translating strategy into tangible outcomes through clear planning, execution, and evaluation.
• Media Campaign Leadership:
  Led media strategy for the India-Israel Business Summit 2025, resulting in extensive national and international press coverage and heightened diplomatic visibility.
  Designed and implemented customised campaigns across sectors: healthcare, automotive, education, lifestyle, legal, hospitality, and technology.
• High-Stakes Account Management:
  Healthcare: Sharp Sight Eye Hospitals, Bharti Eye Hospitals, SBL Global
• Automotive: Goodyears Lubricants, Daewoo Lubricants, Fujiyama EV
• Technology & Electronics: Appinventiv, Cellecor Gadgets, Ubon
• Education: Kings College London, Cambridge School Gurugram
• Legal: Legal PR for a high-profile dispute (Sandeep Maheshwari vs. Vivek Bindra)
• Hospitality: The Leela Ambience Convention, Delhi, Hotel The Royal Plaza, Delhi
• Strategic Planning & Execution:
  Developed detailed PR roadmaps and monthly action plans to support brand visibility and campaign goals.
  Executed launch events, site reviews, media tours, and influencer engagements from planning to post-implementation analysis.

Media Relations | PR Execution | Reporting & Monitoring

Managed daily press office tasks, media outreach, and client communication strategies across education and professional services sectors. Delivered proactive PR support and reporting for high-profile clients.

Key Highlights:

• Client Management: Successfully handled PR activities for Ampersand Group, VIBGYOR Group of Schools, IRM – Institute of Risk Management, and ABWA – Aditya Birla World Academy.
• Media Monitoring & Intelligence: Conducted daily news and competitor tracking to identify opportunities and potential reputational risks. Used insights to guide client positioning and timely media engagement.
• Media Pitching: Drafted and pitched story ideas, event announcements, and product narratives to national and regional media, driving visibility across key publications.
• Reporting & Insights: Prepared detailed weekly and monthly PR performance reports, media coverage summaries, and activity trackers for clients and internal stakeholders.

Media Relations | Campaign Support | Event Communication | PR Internships

Supported media relations and event-based communications for major clients across technology, infrastructure, and education. Contributed to successful campaign rollouts, media tracking, and press engagement activities in fast-paced environments.

Key Highlights:

• Media Relations: Managed daily press coordination and secured coverage for clients including THDC, HCL Technologies, GMR Builders, Sobha Developers, IREO, and Freesia (Organization for Creative Studies and Development). Built working relationships with journalists to amplify key announcements.
• Event PR Execution: Played an active communications role in high-visibility events including HCL Q3 Results 2017, HCL Sports Meet, HCL Plantation Drive, and the launch of Lephone W15, ensuring consistent media presence and timely coverage.
• Campaign Contribution: Assisted in planning and executing creative PR campaigns designed to drive awareness and customer engagement. Provided input on media angles and outreach timing.
• Press Office Tasks: Supported daily press activities including news tracking, press list updates, and drafting basic media notes.
• PR Internship – Perfect Relations (Image Inc.): Gained foundational experience in public and media relations by supporting account teams on client servicing, media follow-ups, and campaign logistics.