Utkarsh Shalla
Mumbai
Summary
Passionate about being consumer first, I believe businesses exist for solving customer needs - revenue follows through. Marketing exists to enhance physical and mental availability of the product - let the goal be to make selling superfluous.
Overview
1
1
year of professional experience
Work History
Product Manager
ICICI Prudential AMC
Mumbai
10.2024 - Current
- Managing post-login portal, ETF website and upcoming Alternate Investments mobile app
- Identifying product user needs - translating them into business requirements documents - communicating and coordinating with IT for development
- Managing digital products in an Agile environment using JIRA as project management tool
- Working with internal stakeholders (IT and Ops) as well as external stakeholders (CAMS and Razorpay) for new requirements and bugs
Marketing Manager
ICICI Prudential AMC
Mumbai
04.2024 - 09.2024
- Designed Investor Awareness Program infographics to enhance investor education and engagement.
- Led the production of YouTube videos for the Alternate Investments channel, collaborating with agencies for scripting, editing, and execution.
- Partnered with Kantar for market research—created questionnaires, conducted focus group testing for TVCs, and contributed to target audience segmentation and positioning strategies for an upcoming mutual fund digital product
- Retail marketing: standardization of all branding activities at retail branches
Education
MBA - Advertising & Brand Management
MICA, Ahmedabad
Ahmedabad04-2024
Bachelor of Arts - Political Science
New York University
New York01-2021
Skills
- Brand building
- Consumer Insights Mining
- Market Research
- Product Management in Agile
- JIRA as project management tool
Timeline
Product Manager
ICICI Prudential AMC
10.2024 - Current
Marketing Manager
ICICI Prudential AMC
04.2024 - 09.2024
MBA - Advertising & Brand Management
MICA, Ahmedabad
Bachelor of Arts - Political Science
New York University
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