Utkarsha Dixit
New Delhi
Summary
- Persuasive & Performance-driven professional with an experience in Google Cloud Activation - Concierge, Project Management and Tools Development, Stakeholder Engagement and People Management.
- Digital Marketing Specialist, with skills in analyzing consumer insights, ascertaining target audience and best way to reach them in the most cost effective & flexible manner with different set of communications and an effective media mix.
- Expert in quickly sizing up assignments, setting priorities, creating a timeline and delivering high-quality content for multiple platforms within defined frameworks.
- A team player and a leader with interpersonal, creative, team building, analytical and problem solving skills.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Digital Marketing & Research Senior Associate
Google Operations Centre
Gurgaon
05.2024 - Current
- Effectively handle day-to-day tickets in the Google Cloud Activation - Concierge Team.
- Act as a POC between the marketers, stakeholders and the SMEs to drive resolution to the tickets.
- Provide monthly and bi-weekly reports, identify trends, and analyze for smoother productivity.
- Develop multiple projects like:
- Project Carman San Diego
- GDC Chatbot
- Marketing Studio
- Develop the training materials for the Concierge new joiners and SMEs.
- Update the GDC Playbook as per the latest findings.
Digital Media Senior Associate
Google Operations Centre
Gurgaon
06.2022 - 04.2024
- Creating ads to display on Google search engines for all popular brands.
- Working on ICS tool for responsive search ads, display ads, and all kinds of extensions that are served.
- Creating content to increase web traffic, as per the client's specifications. Presenting optimization proposals to Google's Campaign Managers, Delivery Managers, and Account Managers.
- Assisting in the brainstorming, formulation of strategies to engage with consumers and prospects across diverse Digital and Social Media Platforms.
- Maintaining partnerships with Digital Media Agencies, Portals, and Vendors. Designing, building, and maintaining a social media presence for the company and its clients.
- .Monitoring digital marketing projects for clients; reporting on achievements as
well as ensuring achievement of Return on Investment (ROI).
Content Creation Associate
Accenture Pvt Ltd
Gurgaon
08.2021 - 05.2022
- Ensured effective content creation for Google Ads.
- Proofread, edited, improved ad strength, and optimized ads and assets.
- Conducted keyword research and used SEM guidelines to optimize content.
Cabin Crew Member
Vistara Airlines (TATA SIA Pvt. Ltd.)
New Delhi
11.2019 - 11.2020
Education
Masters Certificate Course -
Delhi School Of Internet Marketing
New Delhi01-2022
BBA - Business Management
Jagannath Institute Of Management Sciences
New Delhi06-2018
Graduate Diploma - International Business & Retail Marketing
Jagannath Institute of Managemnet Sciences
New Delhi06-2018
ECS Senior Secondary School
Gwalior (M.P.)03-2015
Skills
- Digital Analytics & Reporting
- Ticket Escalations Support
- Client Engagement
- Project Development & Testing
- Data Insights Creation
- Cloud Activation Marketing Knowledge
Languages
Hindi
First Language
English
Proficient (C2)
C2
Certification
- Google Ads Certifications
- Social Media Marketing, Hubspot
- Email Marketing, Hubspot
- Facebook Ads, Hubspot
- Marketo, Udemy
Interests
- Swimming
- Yoga
- Trekking
- Organizing and decluttering stuff
- Movies
Timeline
Digital Marketing & Research Senior Associate
Google Operations Centre
05.2024 - Current
Digital Media Senior Associate
Google Operations Centre
06.2022 - 04.2024
Content Creation Associate
Accenture Pvt Ltd
08.2021 - 05.2022
Cabin Crew Member
Vistara Airlines (TATA SIA Pvt. Ltd.)
11.2019 - 11.2020
Masters Certificate Course -
Delhi School Of Internet Marketing
BBA - Business Management
Jagannath Institute Of Management Sciences
Graduate Diploma - International Business & Retail Marketing
Jagannath Institute of Managemnet Sciences
ECS Senior Secondary School
- Google Ads Certifications
- Social Media Marketing, Hubspot
- Email Marketing, Hubspot
- Facebook Ads, Hubspot
- Marketo, Udemy
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