UTPAL MUKHERJEE
Healthcare Subject Expert
Kolkata
Summary
Resume Title: Business Manager with a demonstrated knowledge of 19 years in diversified Medical Devices and Diagnostics & Healthcare Retail Industry.
Career Objective: To use expertise,best practices and operations with proven skills in enhancing productivity, efficiency and bottom-line profits with forward-thinking leadership to contribute to the growth of Organization by means of Premium Pricing, strong P&L and market transformation in the areas of Medical Devices, Diagnostics & Specialty Healthcare.
Overview
23
23
years of professional experience
1
1
Certification
1
1
Language
Work History
Zonal Manager
Roche Diagnostics India Pvt Ltd
Kolkata
05.2014 - Current
- Business Volume – USD 12 MM
- Key Responsibilities Areas
- Leads the business development in the Region – Nepal, Bhutan, Bangladesh and Sri Lanka for 6 diverse Business Areas (Core Diagnostics, POC, Tissue, Molecular, IT and Workflow)
- Collaboration and Co-ordination – Lead, Connect and Shape with different stake holders from 6 diverse Business Areas
- Share support Functions and Services from India
- Resource identification and allocation as per market need
- Channel Management & Business Partner Handling - Implemented strategies which resulted in improved channel/distributors performance & maximized revenue by executing channel Management concept
- Marketing Initiative - Performing brand positioning and conceptualizing marketing plans while instituting them in market Impacting organization profitability through effective strategic management decisions & business development
- Value Sales Proposition - Refining the sales process & ensuring that the sales team ensure “Sale Science” concept
- Key Opinion Leaders development
- Maximize customer acceptance, market penetration and sales growth
- Technical and Resource development -
- Launch and rollout of new products as per market need and execute product launches
- Coordination with the cross functional Business Areas, support from Marketing and Product Team
- Imparting Training and Process creation - Provide product marketing or training material to Business Partner, HCP
- Business growth - Driving business & ensuring sustained growth, focusing on achieving /surpassing sales targets; expanding business reach & creating new sales / leads opportunities
- Analyzed and improved performance across zone using sales metrics and performance reports.
- Supported distributor managers, adjusting sales goals and processes for each business area based on metrics and company objectives.
- Significant Achievements in last 8 years
- Attributed “The Patient Impact Award” 2018
- Attributed “1st Prize Winner” in “Sales and Business Development” category in 2015
- Attributed “Q1 Best Performer 2018”
- Business growth - Maintained CAGR - 26%
Business Executive
Johnson and Johnson Ltd , Ortho Clinical Diagnostics
Kolkata
06.2008 - 04.2014
- Business Volume – INR 14 Cr
- Key Responsibilities Areas
- In-Vitro Diagnostics Division
- Market Transformation as Key Emerging Territory in India
- Key Accounts Manager – Handling of Corporate Clients
- KOL development
- Loyal Customer with long term focus
- New Business Development – Developed the NE business with a growth of 72% over previous year in 2009
- Growth of 98% in 2010
- Growth of 78% in 2011
- Growth 55% in 2013
- Handled WB , NE ( Imphal ) in 2013
- WB grew by 64% in 2012 on YOY
- Develop of Key Accounts
- Currently handling NE - NB in 2013
- Growth YOY – 55%
- Channel Partner and Distributor Handling
- Significant Achievements in 6 years
- Attributed “Budding Star Award” in 2008
- Attributed Special Recognition Award – for the contribution in Business Development - 2009
- Attributed ASPAC Top Gun Sales Award – Outstanding Individual Award for Business Contribution among ASPAC Countries – 2010 , 2011
- Attributed ASPAC Masters Award – Best of the Best Performance among 10 Countries in Asia Pacific Region – 2010, 2011
- Attributed Double the Business Award – 2010
- Attributed Best of Best –Gold Award – 20112013
- Attributed Best Regional Performer H1 - July 2012
- Promoted to Business Executive Role from March’13
Zonal Sales Manager
Piramal Diagnostics ( NPIL)
03.2006 - 03.2008
- WELLSPRING Division / PIRAMAL DIAGNOSTICS is the Venture of Nicholas Piramal group in Laboratory segment.
- Leading the team Handling the project of satellite lab in the North East Zone.
- Launched the First of its kind Reference Path Lab of Eastern India in Orissa , North East
- Business Development
- Team building
- Planning & strategy execution
- Branding, Pricing, Promotional and Advertising activity.
- Business Development in the geographic locations of East & North - East Zones Promotion of specialized & routine Laboratory testing to Doctors
- Build business tie up with reputed laboratories & Institution at different locations Manage 25 collection centers and 8 partner laboratories Establish logistics network from all locations to connect to central laboratory & monitor faster service better turnaround times for reports Organize Seminars, Symposium, and CME’s at different territories with recommendation to speakers Prepare action plan for it along with output in terms of sales.
Area Sales Manager
SRL Ranbaxy Ltd
01.2002 - 05.2006
- During Oct’02 to June’03 rated as No 1 Sales Officers nationally
- Led the team of - sales officers in Kolkata & partly West Bengal
- During July’03 to April’04 rated as Best sales Executive
- With a business growth of 100% promoted as an Area Sales Manager
- Satellite laboratory Kolkata was the first amongst all satellite laboratories in the country to have crossed a sales mark of over 10 Lakh in shortest time span
- East Sales team rated as all India No1 for the year
- Area exhibited over 100% sales growth.Business Volume – INR 35 Lakhs
- Significant achievements: Achieved sales growth of 67% in comparison to previous year on year – 2005, 2006
- Launched the Laboratory evacuation project – A trial project of SRL to cover the Routine Path Labs of Bihar & Jharkhand – 365 in no
- By proper networking and channelizing their outsourced business to Srl
- Proper selection of the products , branding , pricing and promotional activities were done
- Involved in training new recruits & expansion of collection center network in untapped peripheral area of territories
- Generated an incremental business by geographic expansion to local peripheries
- Proposed several in process developments including better logistic connectivity, client specific discounts for Hospitals & laboratories
- Set the example by achieving highest sales in Orissa post launch from July 05
- Shouldered the additional responsibility of launching a Laboratory in the state of Bihar
- That is rendered as the best example of management of micro geographic locations with productivity
- Three sales officers exhibited highest sales growth ratio of sales / sales officer
- Recognized as top 2nd
- Area Sales Manager for the sales performance in the year.
Admin & Marketing executive
H.C. Diagnostics
Kolkata
01.2001 - 12.2002
- Sales promotion
- Significant achievements:
- Member of Launching Team of 3 crore laboratory Project
- The Laboratory crossed sales of 1.80 Cr in just one year.
- Studied processes, implemented cost reductions and developed reporting procedures to maintain administrative workflow.
Marketing officer
Eureka Forbes ltd
01.2000 - 12.2000
- Door to door Sales promotion of home appliances - EUROAIR
- Significant achievements:
- Selected for Silver Circle – Incentive scheme for the 100% and above performers as recognition.
Education
Executive Program in Business Management – -
IIM Calcutta
PGD - Health Economics Healthcare Financing and Policy
BSc - undefined
Calcutta University
Proficient in use of Windows MS office, Linux and SAP - undefined
Skills
Sales and marketing
Business Development
Strategic planning
Analytical and Critical Thinking
Flexible and Adaptable
Affiliations
IIM Lucknow – STRATOS – Future Leader’s Workshop – April’18
JNJ Leadership Program L1 – ‘12
Professional Selling Skill – PSS – ‘10
Attended “Achieve Global” Sales Workshop - 08
Under gone managerial training on POMC “Delhi “ Oct ‘ 05
Attended advanced scientific training program “Mumbai “Aug ‘05.
Attended training program in Delhi “ People empowerment Prog “ July’04
Underwent technical training in post processing of specimens in Kol. Aug’03
Received training in product and management skills in Mumbai. July’02
Strengths:
Ability to manage change with ease
Strong communication, interpersonal, learning and organizing skills
Ability to manage stress, time and people effectively
Personal profile:
Date of birth 16.04.1977
Father’s name Mr. Mihir kumar Mukherjee
Nationality Indian
Certification
Certified Data Analytics
Work Availability
monday
tuesday
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thursday
friday
saturday
sunday
morning
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Timeline
Certified Data Analytics
06-2022
Zonal Manager
Roche Diagnostics India Pvt Ltd
05.2014 - Current
Business Executive
Johnson and Johnson Ltd , Ortho Clinical Diagnostics
06.2008 - 04.2014
Zonal Sales Manager
Piramal Diagnostics ( NPIL)
03.2006 - 03.2008
Area Sales Manager
SRL Ranbaxy Ltd
01.2002 - 05.2006
Admin & Marketing executive
H.C. Diagnostics
01.2001 - 12.2002
Marketing officer
Eureka Forbes ltd
01.2000 - 12.2000
Executive Program in Business Management – -
IIM Calcutta
PGD - Health Economics Healthcare Financing and Policy
BSc - undefined
Calcutta University