Utsav Nath
Consumer insights & UX researcher
Bangalore
Summary
Experienced market researcher with 9 years of continuous engagement in uncovering unique marketing challenges and delivering data-driven insights to businesses through consumer research. Thrives on tackling interesting marketing problems and providing valuable solutions. Enthusiastic about science, photography, finance, technology, and food.
Overview
9
9
years of professional experience
Work History
Consumer Insights Manager
Navi Technologies Ltd
12.2021 - Current
- Driving consumer and user insights at strategic and tactical levels for existing business/ product and new business/ product at Navi Group
- Collaborated with multiple stakeholders across verticals to draw consumer-centric insights on various project within stipulated time frame
- Conducted in-depth analysis of qualitative and quantitative data to provide actionable insights.
- Successfully executed projects under tight deadlines, overcoming challenges through quick thinking and adaptability. Maintained open communication with stakeholders, ensuring timely delivery of insights and effective collaboration with team members.
Deputy Manager - Analytics
WNS Global Services
10.2020 - 12.2021
- Working on key analytical requirements in the Oral Care Category for a Global CPG company.
- Collaborated with stakeholders to develop actionable insights from complex datasets (POS), driving informed strategic decisions.
- Mentored junior analysts, providing guidance on best practices and fostering a supportive learning environment.
Senior Research Executive
Nielsen India
12.2019 - 09.2020
- Research Design and Execution: Developed comprehensive research proposals, designed targeted questionnaires, and conducted data collection to address client business objectives.
- Insight Delivery and Innovation: Employed advanced data analysis techniques to deliver actionable insights through clear and compelling visualizations, enhancing research quality and value.
- Key project - Executed a track study for a Fin-Tech startup, to gauge and understand the impact of COVID 19 on consumer financial sentiment
Senior Research Executive
Hansa Research Group
12.2015 - 12.2019
- Research and Analysis: Conducted comprehensive research, designed targeted questionnaires, and performed in-depth data analysis using statistical methods.
- Insight Delivery: Delivered actionable insights and findings through clear and compelling visualizations, ensuring effective communication with both internal and external stakeholders.
- Key projects
- Automotive: Led a comprehensive brand health study for a leading 2-wheeler manufacturer, analyzing consumer preferences across four segments.
- Consumer Behavior: Conducted weekly tracking research for an alcoholic beverage manufacturer, analyzing purchase and consumption patterns and developing Excel dashboards for data visualization
Management Trainee (Client Servicing)
SALT Experiential Marketing
04.2015 - 12.2015
- Key Member of the team which handled the Key Client of the agency
- One of the Leads in Client's Product Activations, Conferences & Multiple Townhall meets and part of team executing Client's National Dealers Conclave in Rome
Education
MBA - Communication Management - Media Management
Symbiosis Institute of Media & Communication
Pune 04.2001 -
Bachelor of Science - Economics
Symbiosis School of Economics
Pune 04.2001 -
Skills
Proficient Knowledge of MS Excel, Word, PowerPoint
Learning Skills on Python, Tableau
Qualitative and Quantitative Research
Limited working knowledge of SPSS
Websites
Timeline
Consumer Insights Manager
Navi Technologies Ltd
12.2021 - Current
Deputy Manager - Analytics
WNS Global Services
10.2020 - 12.2021
Senior Research Executive
Nielsen India
12.2019 - 09.2020
Senior Research Executive
Hansa Research Group
12.2015 - 12.2019
Management Trainee (Client Servicing)
SALT Experiential Marketing
04.2015 - 12.2015
MBA - Communication Management - Media Management
Symbiosis Institute of Media & Communication
04.2001 -
Bachelor of Science - Economics
Symbiosis School of Economics
04.2001 -
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