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Utsav Tiwari
Digital Marketing | Communications | Mass Media
Mumbai
Summary
A journalist turned communication specialist with over 7 years of experience transcending digital marketing, public relations and journalism. Previously worked with organisations such as Reliance Foundation, The Times of India, Scroll.in, Hindustan Times and DNA. An alumnus of Asian College of Journalism.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work History
Communications Manager (Team Member, Digital)
Reliance Foundation
7 2022 - Current
- Ownership and management of social media and digital platforms: Owned and managed diverse platforms like LinkedIn, Facebook, Instagram, Twitter, Reliance Foundation and RF Scholarships website among other CRM systems like Clevertap for the organisation.
- Campaign strategy and execution: Strategised and executed several high decibel PR campaigns in collaboration with key stakeholders and partners.
- Content Creation and Media Release: Proficiently created content and copies across formats. Engaged with agencies and vendors for execution of campaigns. Worked on social media content, video scripts and managed dissemination of media releases through the website.
- Website Overhauls and Management: Led transformation of both the Reliance Foundation's main website and the Scholarships website resulting in a best-in-class online presence. Created quality content for the websites.
- Multichannel Marketing Prowess: Directed a diverse digital strategy, including social media and email marketing. Coordinated with Social Media agency and managed platforms. Introduced and implemented an email solution, expanding outreach capabilities.
- Strategic Collaborations and Partnerships: Nurtured valuable relationships with key stakeholders both within and outside the Reliance ecosystem to bolster brand visibility.
- Data-Driven Insights and Reporting: Presented in-depth periodic reports for digital platforms. Leveraged analytics to discern trends and inform strategic decisions.
Senior Copy Editor
Scroll.in
08.2020 - 07.2022
- Edited long-form articles written by eminent experts and academics on topics like Economics, Politics, Foreign policy, Development, Science, Arts and Literature.
- Curated and republished long-form articles from Indian and international publications and coordinating with various stakeholders across borders.
- Played a role in deciding multimedia content in consultation with the editor and delivered quality articles that meet high publication standards.
- Used appropriate SEO keywords and relevant social media content.
- Edited and publishing readers' letters to the editor.
Senior Copy Editor
Hindustan Times
11.2019 - 06.2020
- Edited stories and columns for HT's digital platforms and print edition.
- Managed design and content elements for newspaper and coordinated with reporters and designers.
- Produced and published pages for print edition.
- Fact-checked data in graphics and stories.
Copy Editor
Daily News and Analysis (DNA)
09.2018 - 10.2019
- Produced pages for newspaper's print edition (these include Opinion page, Second front page, Nation page, World page and City page).
- Edited pieces written by eminent opinion-leaders for Editorial page and stories filed by reporters from different cities for the metro pages.
- Wrote articles for Opinion page.
- Gathered and re-wrote news stories curated from news agencies.
Digital Content Producer
The Times of India
05.2017 - 09.2018
- Worked on Hyderabad and Andhra Pradesh editions the Times of India - world's largest English daily by circulation.
- Produced pages for Hyderabad, Vijayawada and Visakhapatnam editions and filed online story packages for the national audience.
- Edited copies filed by reporters and coordinated with them.
- Covered news stories and clicked pictures that got published with bylines.
Education
Master of Arts - Political Science
University of Mumbai
Mumbai 07.2020 - 05.2022
PG Diploma - Print Journalism
Asian College of Journalism
Chennai 07.2016 - 04.2017
Bachelor of Mass Media - Journalism
University of Mumbai
Mumbai 07.2013 - 03.2016
Skills
Digital Marketing & campaign strategy
Social media management
Website Management
Public Relations & Journalism
Vendor and stakeholder management
Data analysis and periodic reporting
Crisis communication
Search Engine Optimisation
Email Marketing
Video and multimedia content
Software
Meta Business Suite
Content Management Systems (Drupal, WordPress)
Sprout Social
CRM/ Email tools (Clevartap, MailChimp)
Canva
AI prompt management
MS Word, Excel and Power Point
Adobe Photoshop & InDesign
Certification
Leadership Skills (offered by IIM Ahmedabad on Coursera)
External Projects
- Three years of part-time teaching experience in the field of mass communication (2019-2022).
- Taught Journalism and Public Opinion, Business and Magazine Journalism, Photo Journalism and Photography to Mass Media students at Thakur Collage and Valia College in Mumbai.
Timeline
Leadership Skills (offered by IIM Ahmedabad on Coursera)
06-2024
Senior Copy Editor
Scroll.in
08.2020 - 07.2022
Master of Arts - Political Science
University of Mumbai
07.2020 - 05.2022
Senior Copy Editor
Hindustan Times
11.2019 - 06.2020
Copy Editor
Daily News and Analysis (DNA)
09.2018 - 10.2019
Digital Content Producer
The Times of India
05.2017 - 09.2018
PG Diploma - Print Journalism
Asian College of Journalism
07.2016 - 04.2017
Bachelor of Mass Media - Journalism
University of Mumbai
07.2013 - 03.2016
Communications Manager (Team Member, Digital)
Reliance Foundation
7 2022 - Current
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