Utsav Redu
Gurgaon
Summary
Experienced digital marketer with over 7 years of proven expertise, boasting a robust portfolio of 1200+ clients across North America and India. Proficient in crafting sophisticated marketing strategies tailored to diverse needs, adeptly orchestrating budgets exceeding $10 million on a quarterly basis. Specialized in leveraging PPC, Programmatic Marketing, and Lead Generation to drive tangible results. Known for meticulous attention to detail and decisive leadership, having led teams ranging from 5 to 12 members.
Overview
8
8
years of professional experience
Work History
Performance Marketing Lead
unikon.ai
02.2024 - Current
Manager Digital Marketing
Cupshup
10.2022 - 08.2023
- Managed, guided, and trained a team of digital marketers, improving overall campaign performance by 25%
- Conducted data-driven training sessions to enhance skills and keep the team abreast of industry trends
- Oversaw end-to-end digital marketing campaigns, continuously analyzing data to ensure peak performance
- Presented regular performance reports to stakeholders, highlighting key metrics and actionable insights
- Monitored industry trends and competitor activities using data-driven tools, identifying new opportunities, and maintaining a competitive edge
- Effectively managed a digital marketing budget of $X, ensuring optimal allocation for maximum ROI and cost control.
Senior Manager Digital Markeing
FC Barcelona/Conscient
01.2024 - 11.2024
- Developed and implemented strategies to improve operational efficiency, reduce costs, and increase productivity.
- Managed a team of 5+ employees by providing guidance, setting goals and objectives, delegating tasks, and monitoring performance.
- Created, monitored, and optimized keyword bids across multiple accounts.
- Generated reports on website performance, ad campaigns, and other key metrics.
- Developed and executed Google Ads campaigns to support business objectives.
Performance Marketing Lead
Adbabaz
03.2020 - 07.2022
- Native, content and affiliate marketing manager
- Lead generation from Facebook, LinkedIn, Instagram, Google Ads, Taboola, Outbrain etc
- Analyzed leads and worked for lowering cost per lead
- Managed relationships with high-profile clients and translated marketing and social media needs into results driven strategies
- Engaged in account management and ad placement on the company website
- Brainstorming new and creative growth strategies
- Led and managed a talented team of designers and content writers to plan and implement project tasks meeting timeliness and exceeding expectations.
Account Manager
Google Ads
01.2019 - 03.2020
- Worked as a strategist for more than 1200 Google Ads Accounts
- Budget discussion and planning business strategies on a quarterly basis
- Utilized the budget to maximize conversions, leads or desired goals
- Utilized insights to explore more viable options for business goals
- Conducted market research in a similar business category to increase the performance of the account.
- Created comprehensive reports on account performance and presented them to senior management.
Manager Digital Marketing
Bright Prints India
Delhi
10.2016 - 12.2019
- Business development and client management
- Set up client's Google Ads Account and Social Media accounts
- Goal oriented marketing for conversion and leads
- Conducted market research on competing firms for brand awareness and business growth.
- Managed budgets for digital marketing initiatives and allocated resources accordingly.
Education
Bachelor of Science -
NAFS
Skills
- Media Planning
- Lead Generation
- Planning
- Digital Marketing
- Growth Strategies
- Google Ads
- Business Strategies
- Social Media
- Product Marketing
- Google Analytics
- Management
- Account Management
- Marketing Automation
- Market Research
- Analytics
- Online Advertising
- Performance Reporting
- Competitor Analysis
- Inbound Marketing
- Content Strategy
- Market Analysis
- Audience Engagement
- Prospecting Skills
- Social Media Marketing
- Product Promotion
- Project Management
- Internet Marketing
- Customer Engagement Strategies
- Project Management Abilities
- Optimizing ROI
- Email Marketing Campaigns
- Trend Analysis
- Campaign Development
- Marketing Strategy
- Brand Development
- Content Marketing
- Client Relationship Management
- Google Analytics Proficiency
- Google Analytics Expertise
- Pay-Per-Click Advertising
- Keyword Analysis
- Team Leadership Abilities
Details
Gurgaon, India, (742) 813-9622, utsav.redu9@gmail.com
Top Clients Served
- Wetzel Pretzel
- California Pizza
- Uber Eats
- IRocker
- Francorp India
- Bajaj
- Jockey
- Multiple E Commerce and Insurance Brands
Languages
- English
- Hindi
Timeline
Performance Marketing Lead
unikon.ai
02.2024 - Current
Senior Manager Digital Markeing
FC Barcelona/Conscient
01.2024 - 11.2024
Manager Digital Marketing
Cupshup
10.2022 - 08.2023
Performance Marketing Lead
Adbabaz
03.2020 - 07.2022
Account Manager
Google Ads
01.2019 - 03.2020
Manager Digital Marketing
Bright Prints India
10.2016 - 12.2019
Bachelor of Science -
NAFS
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