Hi, I’m
Uttam Das
Head of Marketing
Bangalore
Summary
Results-driven Marketing professional with over 14 years of experience in driving strategic marketing initiatives that enhance brand equity and deliver substantial revenue growth. Proven track record of spearheading successful branding and rebranding efforts, launching impactful digital advertising campaigns, and implementing data-driven strategies that exceed industry benchmarks. Adept at managing multimillion-dollar marketing budgets, optimizing customer acquisition costs, and leading high-performance marketing teams. Committed to leveraging innovative marketing solutions to achieve organizational goals and maintain a competitive edge in dynamic markets.
Overview
14
years of professional experience
4
Certificates
5
Languages
Skills
Strategic Marketing Leadership
Online and Offline Marketing Strategy
Growth Marketing and Performance Marketing
Influencer and Affiliate Marketing
Media Planning and Outdoor Advertising
Customer Acquisition and Retention
Brand Development and Positioning
Data Analytics and Market Research
Budget Management and ROI Optimization
Cross-Functional Team Leadership
Work History
MH Trust & NIMS Group
Head of Marketing
02.2022 - Current
Job overview
- Spearheaded a comprehensive marketing strategy that increased annual revenue by 40% and expanded market share across multiple regions.
- Developed and executed integrated marketing campaigns, including digital, social media, and traditional advertising, resulting in a 60% increase in customer acquisition.
- Led a team of 35+ marketing professionals, fostering a culture of creativity and innovation that improved team retention rates by 30%.
- Implemented a performance marketing framework that enhanced lead conversion rates by 25% through targeted online ads and optimized landing pages.
- Established partnerships with key influencers and affiliate marketers, driving a 35% growth in referral traffic and overall brand engagement.
- Increased market awareness and penetration through development of creative collateral.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Increased brand awareness by developing and implementing comprehensive marketing strategies.
- Leveraged YouTube and other viral marketing tools and channels to generate buzz.
- Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.
- Collaborated with executive leadership to develop long-term business goals aligned with overarching company objectives.
- Enhanced customer engagement, creating compelling content across multiple platforms.
- Expanded global market presence through tailored international marketing initiatives focused on regional preferences and trends.
- Implemented data-driven decision-making processes, enhancing overall marketing effectiveness and ROI.
- Oversaw and guided brand marketing programs to optimize user product experience.
- Oversaw budget allocation and management for all marketing initiatives, maximizing impact while maintaining costefficiency.
- Managed cross-functional teams for successful marketing campaign execution and performance analysis.
NITTE University
Head of Marketing
02.2021 - 02.2022
Job overview
- Increased brand awareness by developing and executing strategic marketing campaigns.
- Managed public relations efforts to maintain a positive brand image in the industry.
- Oversaw creative direction for marketing materials, ensuring consistent branding across all touchpoints .
- Boosted company revenue with the implementation of targeted advertising initiatives.
- Directed email marketing campaigns to nurture prospects and increase conversion rates among subscribers.
- Conducted market research to identify opportunities for expansion into new markets or customer segments .
- Aligned sales and marketing objectives by collaborating closely with sales teams, driving lead generation efforts that resulted in increased revenue .
- Maximized branding initiatives by strengthening program outreach and increasing communication between marketing and public relations.
- Mentored junior team members, providing guidance and support in their career development within the organization .
- Coordinated trade show participation, maximizing exposure at industry events and generating valuable leads.
- Negotiated contracts with vendors and agencies, securing cost-effective solutions for various marketing initiatives .
- Enhanced internal communications, streamlining processes and improving overall team efficiency.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Chipedge Technologies Pvt. Ltd.
Branch Head
02.2018 - 01.2021
Job overview
- Led marketing initiatives that expanded the client base by 40% in India and Russia, contributing to a 30% increase in revenue
- Oversaw the creation of educational content and marketing materials, resulting in a 25% increase in course enrolments
- Established KPIs for marketing campaigns, achieving an average campaign performance improvement of 20% year-over-year
- Increased branch revenue by implementing effective sales strategies and maintaining strong customer relationships.
- Mentored junior staff members, cultivating a culture of continuous learning and development.
- Implemented innovative marketing campaigns to expand the branch''s market presence and attract new clients.
- Streamlined operational processes for improved efficiency and cost reduction.
- Enhanced customer satisfaction with responsive service and timely resolution of issues.
- Analyzed competitors'' offerings to position our products more effectively within the market landscape.
- Negotiated contracts with vendors for better pricing on goods and services without compromising quality.
Alliance University
Senior Manager Marketing
11.2014 - 01.2018
Job overview
- Brand Development: Directed branding initiatives that enhanced the university's reputation, leading to a 20% increase in student applications
- Digital Strategy: Implemented a comprehensive digital marketing strategy that improved online engagement by 60% and increased social media followers by 50%
- Event Coordination: Managed promotional events and webinars, resulting in a 30% increase in attendance and engagement from prospective students
- Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
- Implemented and developed operational standards, policies and procedures.
- Provided strong leadership to enhance team productivity and morale.
- Led cross-functional teams to achieve project milestones and deliver high-quality results.
- Consistently met or exceeded annual performance targets set by senior leadership.
- Reduced costs, optimized resource allocation, and improved efficiency in managing projects.
- Improved team performance by providing comprehensive training and fostering a collaborative work environment.
- Managed budgets effectively, achieving financial objectives while maintaining strict control over expenditures.
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
ITM Group
Manager Marketing
09.2010 - 10.2014
Job overview
- Developed and executed marketing strategies for various programs, achieving a 35% increase in enrolment across multiple disciplines
- Established an alumni network that improved engagement and contributed to a 20% increase in referrals for new student admissions
- Conducted market research to identify trends and opportunities, leading to the successful launch of new programs that met market demand
- Accomplished multiple tasks within established timeframes.
- Maximized performance by monitoring daily activities and mentoring team members.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Controlled costs to keep business operating within budget and increase profits.
- Improved marketing to attract new customers and promote business.
- Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
- Streamlined workflows by identifying bottlenecks in existing systems and implementing appropriate solutions.
- Increased market share with strategic business development efforts, expanding into untapped markets.
- Conducted market research to identify customer needs and adjusted product offerings accordingly, increasing customer satisfaction.
Technological Proficiencies
Similar Web, ChatGPT, SEM Rush, Answer the public, Google Analytics, VWO, Zoho Page Sense, AB Smartly, Jasper, Copy.ai, Pop.ai, Gemini, Apollo.ai, Convert Kit, Customer.io, Klaviyo, Wix, Podia, CRM (Salesforce Cloud, Hubspot, Lead Square, Zoho, Meritto), Google ads Manager, Facebook Ads Manager
Education
N.E.R.I.MAssam
Masters of Business Administration from Marketing
Cachar CollegeAssam
Bachelor of Arts from Arts
Acharya Institute of Management & TechnologyBengaluru, India
Polytechnic Diploma from Computer Science Engineering
Certification
Google Ads Display Certification
Timeline
Head of Marketing
MH Trust & NIMS Group
02.2022 - Current
Head of Marketing
NITTE University
02.2021 - 02.2022
Branch Head
Chipedge Technologies Pvt. Ltd.
02.2018 - 01.2021
Senior Manager Marketing
Alliance University
11.2014 - 01.2018
Manager Marketing
ITM Group
09.2010 - 10.2014
N.E.R.I.M
Masters of Business Administration from Marketing
Cachar College
Bachelor of Arts from Arts
Acharya Institute of Management & Technology
Polytechnic Diploma from Computer Science Engineering
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Bengali
Advanced (C1)
Assamesse
Upper intermediate (B2)
Disclaimer
I, Uttam Das, hereby declare that the information contained herein is true and correct to the best of my knowledge and belief.