UTTAM KUMAR ROY

GEO essential for competitive visibility.

• Generative Engine Optimization (GEO) is a digital strategy for optimizing content to appear and be trusted within AI-driven generative search engines like Google AI Overviews and large language models (LLMs) such as ChatGPT.
• Unlike traditional SEO, which focuses on website rankings and backlinks, GEO prioritizes high-quality, factual, and contextually relevant content that AI models can easily understand, summarize, and cite in their generated answers to user queries.
• Key GEO strategies include enhancing content quality and authority, improving technical accessibility for AI, ensuring strategic distribution, and continuously monitoring performance within AI platforms.

• Developed a strong understanding of various SEO tools such as SEMrush, Moz Pro, Ahrefs, Google Search Console for efficient project execution.
• Utilized various tools such as Google Search Console, SEMrush, Ahrefs, and Moz Pro for data-driven decision-making in optimizing SEO efforts.
• Conducted in-depth research to provide data-driven recommendations for project strategies, enhancing outcomes.
• Developed comprehensive research plans, outlining project objectives, timelines, and resource requirements.

• Mastered the new features of Android 11, including enhanced privacy, device controls, and more.
• Developed and tested Android applications using the latest Android 11 APIs and tools.
• Collaborated with other developers to troubleshoot and optimize Android app performance.
• Utilized Android 11's capabilities to improve app functionality, resulting in a 15% increase in user retention.
• Streamlined the development process by adopting new tools, reducing the app's time-to-market by 20%.
• Recognized by the course instructors for exceptional project work that showcased a deep understanding of Android 11.
• Received accolades from peers for contributions to open-source projects using Android 11.

• Managed and optimized Google My Business listings for multiple clients, enhancing local search visibility.
• Developed strategies to collect and respond to customer reviews, improving brand reputation.
• Analyzed performance metrics to adjust business information for better search result placement.
• Coordinated with business owners to ensure accurate and up-to-date business information.
• Elevated local search rankings for 10+ businesses, resulting in a 35% increase in online inquiries.
• Improved customer review ratings from an average of 3.5 to 4.5 stars, boosting consumer trust.
• Enhanced user engagement with Google My Business features, leading to a 25% uptick in website visits.
• Honored with the 'Local SEO Expert' award in 2021 for exceptional contributions to local business growth.
• Recognized by peers for innovative use of Google My Business insights to drive marketing strategies.

• Facilitated discharge planning process through collaboration with case managers, social workers, and other members of the healthcare team.
• Collaborated with project managers to design and implement comprehensive low voltage solutions for various projects.
• Established trust with potential candidates through transparent communication practices during all stages of the recruitment process.
• Boosted efficiency during live events by coordinating closely with stage managers to ensure timely cues for talent and crew members.

• Implemented schema markup enhancements that resulted in rich snippets displaying on SERPs increasing click-through rates.
• Implemented technical SEO enhancements including schema markup and sitemap updates to facilitate better crawling and indexing by search engines.
• Maximized local search presence by optimizing Google My Business listings and implementing local schema markup.
• Implemented schema markup to enhance search engine result page listings for improved click-through rates.

• Monitored Google Analytics data to make informed decisions about strategic adjustments to the SEO plan.
• Analyzed campaign performance metrics using tools like Google Analytics, making data-informed recommendations for future improvements.
• Analyzed data from Google Analytics and other tools to continuously improve digital marketing effectiveness.
• Monitored online presence using analytics tools such as Google Analytics to track progress toward established goals.

• Collaborated with cross-functional teams to develop and implement responsible AI practices.
• Evaluated AI models for fairness, transparency, and ethical considerations.
• Designed and executed AI governance frameworks, ensuring compliance with industry standards.
• Educated stakeholders on responsible AI principles and best practices.
• Reduced bias in AI algorithms by implementing corrective measures, resulting in a 15% improvement in model performance.
• Enhanced transparency by creating interpretable AI models, leading to better user trust and adoption.
• Mitigated risks associated with AI deployment, resulting in a 20% reduction in potential legal issues.
• Received the 'AI Ethics Champion' award in 2022 for promoting responsible AI practices within the organization.
• Acknowledged by peers for consistently advocating for ethical AI development and deployment.

• Completed comprehensive training on digital marketing strategies, including SEO, SEM, and social media marketing.
• Developed a deep understanding of Google Analytics and data-driven decision-making.
• Acquired skills in creating effective online advertising campaigns using Google Ads.
• Applied course learnings to increase website traffic by 30% through targeted SEO techniques.
• Implemented data analytics to refine marketing strategies, resulting in a 20% higher conversion rate.
• Designed and executed a digital marketing campaign that boosted brand awareness by 25%.
• Received a certification for outstanding performance in the course's capstone project.
• Acknowledged by peers for exceptional grasp of digital marketing tools and strategies.

• Conceptualized and designed visual content for marketing campaigns, websites, and social media platforms.
• Collaborated with cross-functional teams to understand project requirements and deliver creative solutions.
• Produced high-quality graphics, including logos, banners, infographics, and promotional materials.
• Maintained brand consistency across all design assets.
• Increased engagement by creating visually appealing social media posts, resulting in a 20% rise in followers.
• Redesigned the company website, leading to a 30% increase in user interaction and improved user experience.
• Streamlined the design process, reducing project turnaround time by 15%.
• Recipient of the 'Design Excellence Award' in 2020 for outstanding contributions to the company's branding efforts.
• Recognized as a top performer in the design team for consistently delivering high-quality work.

• Optimized website content for search engines, improving visibility and SERP rankings.
• Conducted keyword research and analysis to inform content strategies and PPC campaigns.
• Implemented SEO best practices across digital platforms, ensuring compliance with Google's algorithm updates.
• Collaborated with content creators to produce SEO-friendly articles and blog posts.
• Boosted organic traffic by 40% through targeted keyword optimization and content restructuring.
• Increased conversion rates by 25% after revamping the site's landing pages and user experience.
• Led a successful link-building campaign, resulting in a 15% increase in domain authority.
• Awarded 'SEO Strategist of the Year' in 2019 for exceptional performance in driving organic growth.
• Recognized by management for pioneering a comprehensive backlink audit strategy that improved site metrics.

• Designed and implemented user-friendly websites, including graphics, layout, and functionality.
• Collaborated with clients to determine website specifications and convert brand messaging into compelling web designs.
• Ensured responsive design for mobile and tablet compatibility.
• Managed website updates and maintenance post-launch.
• Enhanced user experience, leading to a 40% increase in website traffic and longer session durations.
• Redesigned an e-commerce site, which boosted sales by 30% within the first three months.
• Optimized website loading times, reducing bounce rates by 25%.
• Received the 'Innovative Design Award' in 2021 for creating an interactive and immersive website experience.
• Acknowledged by the design community for excellence in web design aesthetics and functionality.