Uzer Khan

Lead and oversee high-impact SEO initiatives while contributing strategically to the company’s operational direction and long-term growth roadmap. Act as the primary point of contact for key accounts, ensuring clear communication, stakeholder alignment, and the seamless execution of data-driven SEO strategies.

Drive targeted client acquisition efforts by identifying and focusing on high-potential market segments aligned with the company’s strengths and positioning. Continuously refine content strategies based on evolving search trends, user intent analysis, algorithm updates, and shifts in ranking behavior to maintain competitive advantage.

Implement advanced Answer Engine Optimisation (AEO) methodologies to enhance visibility across featured snippets, AI-driven search platforms, and emerging answer engines. Manage and execute tailored SEO strategies for both e-commerce and service-based websites, adapting approaches to suit distinct business models, conversion paths, and customer journeys.

Mentor and provide structured guidance to junior SEO specialists and interns, strengthening internal capabilities, improving execution standards, and fostering a performance-driven SEO culture.

I developed and implemented comprehensive, end-to-end SEO strategies aimed at improving organic visibility, search performance, and long-term growth across both domestic and international markets, including the USA, UK, UAE, Australia, and New Zealand.

I conducted in-depth keyword research, competitor benchmarking, and content gap analysis to identify ranking opportunities and strengthen topical authority. I regularly performed on-page optimisations, technical audits, and detailed site health checks to uncover structural, indexation, and performance-related issues impacting organic growth.

I closely monitored traffic trends, keyword movements, and core performance metrics to measure progress and refine strategy based on data-driven insights. I collaborated extensively with content, design, and development teams to ensure SEO best practices were implemented across site architecture, internal linking, structured data, and user experience.

I managed SEO strategies for e-commerce websites, ensuring scalable site architecture, optimized category structures, faceted navigation control, and seamless user journeys to improve both rankings and conversions.

I prepared comprehensive monthly performance reports, strategic action plans, MOUs, and SOW documentation to ensure transparency, accountability, and alignment on next steps.

I supervised and mentored a small SEO team, conducting structured monthly training sessions focused on emerging search trends, algorithm updates, AI search developments, and advanced SEO tools to strengthen internal capabilities.

I led Core Web Vitals improvements and page speed optimisation initiatives, working closely with developers to implement HTML, CSS, and JavaScript refinements. I also managed complex website migrations, including CMS transitions, HTTPS implementations, and domain changes, ensuring minimal traffic loss and stable rankings.

Additionally, I optimized crawl budget efficiency through server log analysis, strategic URL prioritisation, and index management, ensuring search engines focused on high-value pages.

In this role, I managed SEO and lead-generation programs for B2B, B2C, e-commerce, healthcare, and IT service websites across multiple international markets. I was responsible for driving qualified organic growth while aligning SEO initiatives with revenue and lead objectives.

I improved on-page performance by identifying quick-win opportunities, optimising high-impact landing pages, and targeting high-value, intent-driven topics. I conducted comprehensive technical SEO activities, including full-scale site audits, structured data implementation, crawl optimisation, and index management to strengthen overall site health and visibility.

I actively managed International SEO initiatives, including hreflang implementation, geo-targeting strategies, and regional content localisation to ensure strong performance across APAC, EMEA, and the Americas. In parallel, I executed Local SEO strategies by optimising Google Business Profiles, building local citations, and improving location-based keyword visibility to enhance regional lead acquisition.

To strengthen domain authority and trust, I built and executed effective off-page strategies through high-quality backlinks, guest posting campaigns, and authoritative local citations.

I developed data-driven content strategies based on Semantic SEO and NLP principles, leveraging AI-powered tools such as ChatGPT, NeuronWriter, Frase.io, and Surfer to improve topical depth, relevance, and search intent alignment. I ensured all content adhered to Google’s EEAT guidelines to enhance credibility, authority, and long-term ranking stability.

From a performance standpoint, I prepared detailed monthly reports covering traffic trends, website hygiene, keyword movement, strategic roadmaps, and performance dashboards. I also built custom attribution models in Google Analytics and Google Tag Manager to accurately measure SEO’s contribution to conversions and revenue.

I maintained consistent client communication to review results, refine strategies, and implement data-backed improvements. Through these efforts, I generated an average of 10–15 SQLs per month and scaled organic traffic to over 15,000 monthly visits across international markets.

In this role, I managed SEO and lead-generation strategies through a combination of structured on-page and off-page initiatives aimed at improving visibility and driving qualified traffic. I handled five SEO campaigns simultaneously, conducting detailed keyword research and competitor analysis to identify ranking opportunities and build focused growth plans.

Alongside SEO, I planned and executed social media marketing activities to support brand visibility and audience engagement, ensuring alignment between organic search and social channels. I also worked on improving overall website performance, implementing optimisation best practices and contributing regularly to blog strategy and content initiatives to strengthen organic reach and user engagement.

During this period, I worked on key projects including Owner Builder Club (Australia) and Flynn Tarp Hire (Australia), where I supported SEO execution for small business websites.

I conducted detailed on-page optimisation and implemented site-wide performance improvements to enhance visibility and user experience. My responsibilities included executing structured link-building campaigns and building local citations to strengthen domain authority and improve local search presence.

I managed blog submissions and prepared performance reports to keep clients informed about progress and next steps. Additionally, I carried out on-page and technical SEO activities, including keyword optimisation, metadata enhancements, and basic site health improvements to support early-stage ranking growth.

Through consistent link-building efforts and foundational SEO implementation, I contributed to improving search visibility and building a stronger digital presence for these businesses.

As a freelance SEO specialist, I provided on-page and technical SEO services for small business websites, focusing on practical improvements that delivered measurable ranking growth. I conducted detailed keyword optimisation, improved metadata, refined site structure, and resolved foundational technical issues to enhance crawlability and search visibility.

In addition, I executed structured link-building campaigns to strengthen domain authority and support early-stage ranking improvements. My approach was focused on building sustainable growth through quality backlinks and strategic optimisation rather than short-term tactics.

I completed internship training in digital marketing, where I gained foundational knowledge in online marketing strategies, analytics, and campaign execution.

In addition, I worked on PLC programming and SCADA interface design, contributing to automation processes and system monitoring solutions. My responsibilities included supporting system configuration, troubleshooting, and ensuring smooth operational performance.

I also assisted in training new engineers, addressing client queries, and handling maintenance tasks to ensure consistent system reliability and client satisfaction.