V Ganesh Kumar
Manager Spuerspecialty
Summary
Dedicated sales professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Proficient in distribution management, key account management, and patient access within the pharmaceutical, bio pharmaceutical, and diagnostic industry.
Overview
17
17
years of professional experience
Work History
Manager Superspecialty
Sanofi Healthcare India Pvt Ltd
03.2016 - Current
- Responsible for marketing and sales promotional activities of products of the Transplant business in half of Tamil Nadu, including Chennai and Pondicherry, by meeting and engaging Nephrologists and Hematologists in local and HO-driven marketing endeavors.
- Consistently achieving targets of financial targets for Thymoglobuline (an immunosuppressive medicine used in renal and hematopoiesis stem cell transplant) and Fludara, with a CAGR of 29% and 75%, respectively.
- Thymoglobuline business in my territory has grown from 1.5 crore INR in 2017 to 7 crore INR in 2023.
- Developed and maintained relationships with customers and suppliers through account development.
- Relaunched the product Fludara successfully after the gap of 10 long years and made it the first choice of brand in CMC, Apollo, and MIOT through brand building activities within the period of 10 months from relaunch.
- Launched the superspecialty products in tier 2 cities and appointed distribution channels for the hassle-free supply of the products.
- Coordinating with the supply chain at HO and at CFA level, and at the level of distributors, liaising with government warehouses for smooth and timely supply. Since the product is temperature-sensitive, following up at all levels for timely delivery is critical.
- Currently involved in market research and prelaunch activities of another first in class immunological product in HSCT.
Regional Sales Manager
Alere Medical Private Limited
12.2014 - 2 2016
- Developed marketing and sales strategies for immunoassay-based Toxicology DOA-POC products for the southern part of India.
- Devised commercialization models with respect to the size and needs of CROs, thereby increasing the revenue from the base of 5 Lacs to 60 Lacs in 10 months.
- Supervised 5 sales persons from distributors and motivated them to promote the Allere toxicology products.
- Initiated marketing promotional activities towards need generation and awareness, such as among psychiatric specialties and academic institutions, rather than sticking only to existing, well-aware segments such as CROs and special clinical labs, that has created business opportunities with premier institutes like NIMHANS. JIPMER.
- Developed and maintained positive relationships with clients in assigned sales territories.
Sr. Key account Manager (Hematology and critical care)
Baxter India Private Limited
03.2011 - 12.2014
- Responsible for Baxter's anti-hemophilic factors business in Tamil Nadu and Puducherry.
- Launched the products in reimbursement segments and grown the business altogether from 1 core INR to 14 Crore INR in the span of 4 years.
- Organized CMEs across the state at all medical colleges, CGHS, and ESI Hospitals to create awareness about the disease and treatment for Hemophilia.
- Worked closely with HFI branches across the states to increase awareness and motivate PWHs for prophylaxis treatment, and achieved that in reimbursement segments when on-demand itself was considered impossible for economic reasons.
- Inaugurated two Hemophilia treatment centers (Facilities of treatment at GHs through corporate MOU) in Chennai, that was a major breakthrough then and I was awarded for Asia Pacific spot award by marketing Dept.
- Channelized the PWHs with reimbursement facility to those HTCs for prophylaxis prescription, thereby sensitizing the prophylaxis concept at the state-run hospitals that has created prophylaxis option for children.
Scientific Sales Executive
Sanofi Aventis
06.2010 - 02.2011
- I was part of the new strategic vertical of Sanofi's cardio-metabolic division that promoted generic medicine for the first time in India.
- Gained experience in field market research before launching of products for new division.
- Made breakthroughs in reputed hospitals in Chennai, such as MV Diabetes Hospital, SRMC, and MMM, by gaining entry for the products.
- Participated in conferences and seminars, organized more than 50 camps in Chennai and Chengelpet area to promote the newly launched brands.
Business Executive
Merck Serono
06.2008 - 05.2010
- Responsible for sales and marketing activities for the products Concor and Carphophage range in the cardio-metabolic division for part of Chennai.
Sales Officer
Sun Pharmaceutical Industries
09.2007 - 05.2008
- Promoted legendary brands like Glucored, Repace, and Rozavel of the cardio metabolic division.
Education
PGPM (Post Graduate Programme in Management) - Marketing
Great Lake Institute of Management
Chennai, India 04.2001 -
Master of Science - Biochemistry
St Joseph's College
Trichirapalli 04.2001 -
Bachelor of Science - Biochemistry
The Americal College
Madurai 04.2001 -
Skills
Technology adoption
Customer base/market share expansion
Prospecting/cold calling
Presentation and proposals
Distributor management/Tender Participation
Marketing
Cross-Functional Teamwork
Negotiation
Complex Problem-Solving
Lead Generation
Adaptability and Flexibility
Personal Information
- Date of Birth: 07/10/84
- Nationality: Indian
- Married and father of two boys
Languages
Tamil
English
Accomplishments
- Star KAM of 2013 in Baxter India for the outstanding sales in 2013
- Winning GM club award 2013 for keeping organizational ethics and processes while consistently achieving goals.
- Customers champion award for 2018 in Sanofi for top performance in sales.
- Asia pacific spot award from Baxter in the year 2012.
Disclaimer
I hereby declare that all the foresaid details are true to the best of my knowledge and belief.
Interests
Reading business and nonfiction books are my primary hobbies
Dancing- i am a freestyle dancer
Timeline
Manager Superspecialty
Sanofi Healthcare India Pvt Ltd
03.2016 - Current
Regional Sales Manager
Alere Medical Private Limited
12.2014 - 2 2016
Sr. Key account Manager (Hematology and critical care)
Baxter India Private Limited
03.2011 - 12.2014
Scientific Sales Executive
Sanofi Aventis
06.2010 - 02.2011
Business Executive
Merck Serono
06.2008 - 05.2010
Sales Officer
Sun Pharmaceutical Industries
09.2007 - 05.2008
PGPM (Post Graduate Programme in Management) - Marketing
Great Lake Institute of Management
04.2001 -
Master of Science - Biochemistry
St Joseph's College
04.2001 -
Bachelor of Science - Biochemistry
The Americal College
04.2001 -
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