Summary
Overview
Work History
Education
Skills
Languages
Hobbies and Interests
Websites
Accomplishments
INTERNSHIPS
Timeline
Generic
Vaani Sharma

Vaani Sharma

Gurgaon

Summary

An ardent management consultant with a strong background in leading and executing strategy and digital transformation consulting engagements across GTM strategy, partnership strategy, M&A, account strategy, and thought leadership for global clientele (Europe, US, UK and APAC) across GSIs, private equity firms, investment banks, MarTech providers, and enterprises in the marketing and experience space.

Overview

9
9
years of professional experience

Work History

Senior Analyst – Strategy consulting (Marketing and Experience)

Everest Group
01.2022 - Current
  • Leading multiple consulting engagement spanning across M&A, GTM strategy, Growth strategy, Market sizing, Competitor intelligence, Account intelligence, Partnership strategy (Technology sourcing), and thought leadership strategy with private equity firms, investment banks, enterprises, GSIs, and technology providers.
  • Project managing and weekly bandwidth planning for 10+ consultants/analysts in the team, along with their annual performance reviews and team building and training for uplifting the team’s outputs and setting goals, provide regular feedback, and support professional growth.
  • Leading market conversations with c-suite clients across GSIs such as Accenture, TCS, Infosys and technology vendors such as Adobe and Salesforce for strategy workshops targeted at specific asks on market dynamics, competition, macro headwinds, and future growth levers.
  • Contributing to business development activities through business opportunity identification, proposal building with customized solutioning for clients, and leading proposal defense calls to clarify scope and pricing.
  • Stakeholder management across team members, client PoC’s, sales leadership, and internal back-end research teams to deliver high quality output for clients and ensure smooth internal operations by conflict resolution.
  • Cross-collaboration across marketing support, research, pricing, sales, operations, customer success, and talent teams for smooth internal operations.
  • Collaboration with the data and operations team for conducting process audits with analyzing data sets, establishing and tracking process KPIs across project delivery timelines, revenue mapping, degree of automation, resource utilization/productivity, and enabling automation of solutions.

Consultant

Deloitte Digital (USI)
06.2021 - 01.2022
  • Leading offshore functional team for the e-commerce platform (SAP Hybris) application project and owning client demos and handling requirement conflicts.
  • Requirement gathering from clients and brainstorming sessions for application enhancement based on industry trends.
  • Sprint planning, capacity planning, giving functional walkthroughs, and prioritizing functionalities based on business impact KPIs.

Client Delivery Consultant

Emplay Inc
05.2020 - 06.2021
  • Subject matter research, KPI definitions, lead generation, digital marketing, and data analysis for Emplay’s sales enablement platform.
  • Requirement gathering from clients through discovery session and customizing product attributes for supporting business objective.

Programmer Analyst

Cognizant
02.2016 - 01.2017
  • Front-end development and integration for web applications of a pharmaceutical client.
  • Achievements/Tasks

Education

PGDM - NMIMS - Marketing and Analytics dual specialization

NMIMS
01.2020

B.E - Electronics and Communications

BIT Mesra
01.2015

Skills

  • Strategy consulting (M&A, GTM, growth, partnership, competition, account, market entry, brand, sales, thought leadership)
  • Primary and secondary market research
  • Client management and C-suite workshops
  • MarTech domain expertise
  • Proposal drafting, defense, and pricing
  • Team bandwidth planning
  • Training, mentoring, and performance evaluation
  • Process optimization and KPI tracking
  • Business development and annual strategy planning
  • Business communication and presentation
  • Stakeholder/project management

Languages

English - Full Professional Proficiency, Hindi - Native or Bilingual Proficiency

Hobbies and Interests

Blogging, Indian Classical Music, Swimming, Cooking

Accomplishments

  • Helped a top GSI for launching its CMO services brand through in-depth service capability assessment, competitor benchmarking and TAM(total addressable market) evaluation.
  • Led publicly available webinars in the customer experience space on LinkedIn (link)
  • Helped a top GSI in identifying technology vendor for partnership in the Customer Data Platform (CDP) space.
  • Led an M&A engagement for a private equity firm for asset evaluation in the mid-segment IT service space (Revenue <$500M).
  • Built monetization strategy for the largest GSI in launching its change management platform business (Standalone and bundled with services).
  • Helped an investment bank in identifying investment targets in the growth phase (>Series B funded) in the MarTech space.

INTERNSHIPS

  • Big Basket - National Expansion (2019-04 - 2019-06)
  • McDonald's (2019-02 - 2019-03)
  • Yokogawa (2015-01 - 2015-05)

Timeline

Senior Analyst – Strategy consulting (Marketing and Experience)

Everest Group
01.2022 - Current

Consultant

Deloitte Digital (USI)
06.2021 - 01.2022

Client Delivery Consultant

Emplay Inc
05.2020 - 06.2021

Programmer Analyst

Cognizant
02.2016 - 01.2017

PGDM - NMIMS - Marketing and Analytics dual specialization

NMIMS

B.E - Electronics and Communications

BIT Mesra

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Vaani Sharma