SEO & SEM Specialist with a background in Literature, Linguistics, and Psychology, passionate about blending data, creativity, and psychology to craft strategies that resonate with both users and algorithms. Skilled in full-spectrum search marketing, including on-page, off-page, and technical SEO, content planning, and campaign performance analysis. Experienced in auditing and crawling websites, optimizing blogs and web content, and designing UX/UI-driven content frameworks. Adept at recognizing patterns in user behavior and search data to inform strategy and deliver measurable growth through actionable, insight-driven SEO initiatives.
Advanced Keyword Research (Ahrefs, SEMrush, Google Keyword Planner)
On-Page SEO Optimization (Yoast SEO, Rank Math, Screaming Frog)
Off-Page SEO & Link Building Strategies (Backlink analysis, digital PR outreach, guest posting, content syndication)
CMS Content Deployment (WordPress, Shopify, HubSpot CMS)
SEO Performance Analytics (Google Analytics, Google Data Studio, Search Console)
Social Media Advertising (Facebook Ads Manager, LinkedIn Ads)
A/B Testing & Optimization (Optimizely, Google Optimize)
Audience Targeting & Segmentation (Google Analytics, Facebook Audience Insights)
Consumer Behavior Analysis (Analyzing UX/UI from user perspective)
Interactive Tool Generation
Data & Content Platforms Expertise (GitHub, Kaggle, Hugging Face, dataset publishing, content versioning, analytics-driven project deployment)