Vadini Prasad
Bengaluru
Summary
SEO & SEM Specialist with a background in Literature, Linguistics, and Psychology, passionate about blending data, creativity, and psychology to craft strategies that resonate with both users and algorithms. Skilled in full-spectrum search marketing, including on-page, off-page, and technical SEO, content planning, and campaign performance analysis. Experienced in auditing and crawling websites, optimizing blogs and web content, and designing UX/UI-driven content frameworks. Adept at recognizing patterns in user behavior and search data to inform strategy and deliver measurable growth through actionable, insight-driven SEO initiatives.
Overview
4
4
years of professional experience
Work History
SEO Strategist & Content Developer
Vash Studios
03.2024 - Current
- Executed SEO-driven content (blogs, landing pages, brand pages) on WordPress/Shopify, aligning keywords with search intent and brand objectives.
- Analyzed performance via Google Analytics/SEMrush, refining content based on rankings, user behavior, and data insights.
- Collaborated cross-functionally to optimize SEO-friendly layouts, mobile UX, and conversion-focused content structures.
- Analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Planned and executed monthly content calendars and delivered performance reports to guide ongoing SEO and content strategy.
Content Curator & Strategist
The Kitty Party
12.2022 - 01.2023
- Built strategic content calendars and multi-channel campaigns to nurture leads and strengthen brand storytelling.
- Produced engaging, platform-optimized content (social, email) that boosted conversions and CTR through data-driven copy and design.
Content Marketing
Curious Co.
11.2021 - 02.2022
- Optimized blog content through SEO strategies (keywords, meta tags, headlines) to boost organic visibility and traffic.
- Researched and crafted engaging, strategy-aligned blog posts to attract and retain target audiences.
Social Media Intern
Indian Shelf & PhotoBecho
08.2021 - 10.2021
- Produced high-engagement social content (Reels, Stories, posts) that strengthened brand identity and grew followers.
- Developed SEO-optimized web content (landing pages, blogs, product descriptions) using keyword research and on-page SEO to drive organic traffic.
Education
B.A - English Literature
Amity University
Noida, Uttar Pradesh01.2023
Skills
Advanced Keyword Research (Ahrefs, SEMrush, Google Keyword Planner)
On-Page SEO Optimization (Yoast SEO, Rank Math, Screaming Frog)
Off-Page SEO & Link Building Strategies (Backlink analysis, digital PR outreach, guest posting, content syndication)
CMS Content Deployment (WordPress, Shopify, HubSpot CMS)
SEO Performance Analytics (Google Analytics, Google Data Studio, Search Console)
Social Media Advertising (Facebook Ads Manager, LinkedIn Ads)
A/B Testing & Optimization (Optimizely, Google Optimize)
Audience Targeting & Segmentation (Google Analytics, Facebook Audience Insights)
Consumer Behavior Analysis (Analyzing UX/UI from user perspective)
Interactive Tool Generation
Data & Content Platforms Expertise (GitHub, Kaggle, Hugging Face, dataset publishing, content versioning, analytics-driven project deployment)
Timeline
SEO Strategist & Content Developer
Vash Studios
03.2024 - Current
Content Curator & Strategist
The Kitty Party
12.2022 - 01.2023
Content Marketing
Curious Co.
11.2021 - 02.2022
Social Media Intern
Indian Shelf & PhotoBecho
08.2021 - 10.2021
B.A - English Literature
Amity University