Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Generic

Vadlamudi Tulasi

Hyderabad,TG

Summary

Experienced Marketing Automation professional with 3.6 years of hands-on expertise in Marketo. Proficient in creating Email, Default, and Event programs while designing visually appealing emails using the Marketo Email 2.0 editor and implementing dynamic content. Strong understanding of Segmentation rules and Dynamic lists in Marketo. Knowledgeable in lead scoring and utilizing tokens for efficient campaign management. Experienced in developing gated asset pages and forms, as well as generating and analyzing reports for email and landing page performance. Adept at setting up webinar and event campaigns, with proven expertise in A/B testing to optimize email campaigns. Committed to staying updated with industry trends and continuously improving marketing strategies. Passionate about delivering exceptional value to customers and building strong relationships. Eager to contribute to the success of forward-thinking organizations.

Overview

4
4
years of professional experience
1
1
Language

Work History

Analyst – Email Marketing

Signitives Technologies Pvt. Ltd.
10.2023 - Current
  • Task assignments are received through Asana or other project management tools involving various marketing activities such as email and landing page creation, audience updates, campaign scheduling, and performance monitoring.
  • Responsible for handling webinar and newsletter campaigns, conducting A/B testing to enhance campaign performance.
  • Create landing pages for gated assets and coordinate with web developers for publishing.
  • Pull and analyze Marketo reports for post-campaign insights and optimization.
  • Complete assigned tasks, submit for QA review, and rework based on QA feedback to ensure high-quality output.
  • Experience in program creation, A/B testing setup, and dynamic content implementation for email optimization.
  • Skilled in database management, list segmentation, lead scoring, and performance reporting for emails and audiences.
  • Set up campaigns to push MQL leads into Salesforce for sales follow-up and nurturing.

Campaign Specialist

TechieFrogs Pvt. Ltd.
11.2021 - 04.2023
  • Worked on automation processes and data-driven insights to improve marketing campaign efficiency.
  • Collaborated with cross-functional teams to integrate machine learning-based segmentation into marketing workflows.

Education

Bachelor of Science - Mathematics, Statistics, Computer Science

Osmania University
Telangana
01.2022

Intermediate - Mathematics, Physics, Chemistry

Sri Chaitanya Educational Institutions
01.2019

SSC - undefined

Bhashyam High School
01.2017

Skills

Marketing Tools: Marketo, KNAK, Salesforce, Asana

Additional Information

Availability: Immediate

Timeline

Analyst – Email Marketing

Signitives Technologies Pvt. Ltd.
10.2023 - Current

Campaign Specialist

TechieFrogs Pvt. Ltd.
11.2021 - 04.2023

Intermediate - Mathematics, Physics, Chemistry

Sri Chaitanya Educational Institutions

SSC - undefined

Bhashyam High School

Bachelor of Science - Mathematics, Statistics, Computer Science

Osmania University
Vadlamudi Tulasi