Experienced Marketing Automation professional with 3.6 years of hands-on expertise in Marketo. Proficient in creating Email, Default, and Event programs while designing visually appealing emails using the Marketo Email 2.0 editor and implementing dynamic content. Strong understanding of Segmentation rules and Dynamic lists in Marketo. Knowledgeable in lead scoring and utilizing tokens for efficient campaign management. Experienced in developing gated asset pages and forms, as well as generating and analyzing reports for email and landing page performance. Adept at setting up webinar and event campaigns, with proven expertise in A/B testing to optimize email campaigns. Committed to staying updated with industry trends and continuously improving marketing strategies. Passionate about delivering exceptional value to customers and building strong relationships. Eager to contribute to the success of forward-thinking organizations.
Marketing Tools: Marketo, KNAK, Salesforce, Asana