Experienced marketing professional with a strong background in content marketing, digital campaigns, and analytics. Professional marketer with proven expertise in driving impactful campaigns and strategic brand initiatives. Skilled in digital marketing, content creation, and market analysis, with a strong focus on team collaboration and delivering measurable results. Adaptable and reliable, excelling in fast-paced environments.
Currently leading global marketing initiatives at now.gg (formerly BlueStacks), with a focus on content strategy, SEO, campaign execution, and performance analytics. Experienced with developing comprehensive marketing strategies to enhance brand presence and utilizing data-driven approaches to optimize campaign performance. Strong understanding of market trends and consumer behavior to drive engagement and growth.
Skilled in end-to-end content management — from planning and creation to publishing and optimization. Successfully increased website traffic by approximately 70% through targeted content and SEO strategies. Collaborated across teams in 16 geographies to publish over 3,500 content assets. Led the content marketing strategy for a new product launch, overseeing messaging, blog writing, and reporting. Built and managed a team of 9 marketing professionals, including freelancers and in-house marketers.