Summary
Overview
Work History
Education
Skills
Professional Snapshot
Disclaimer
Timeline
Generic

VAIBHAV

Marketing Lead
New Delhi

Summary

Experienced marketing professional with a strong background in content marketing, digital campaigns, and analytics. Professional marketer with proven expertise in driving impactful campaigns and strategic brand initiatives. Skilled in digital marketing, content creation, and market analysis, with a strong focus on team collaboration and delivering measurable results. Adaptable and reliable, excelling in fast-paced environments.

Currently leading global marketing initiatives at now.gg (formerly BlueStacks), with a focus on content strategy, SEO, campaign execution, and performance analytics. Experienced with developing comprehensive marketing strategies to enhance brand presence and utilizing data-driven approaches to optimize campaign performance. Strong understanding of market trends and consumer behavior to drive engagement and growth.

Skilled in end-to-end content management — from planning and creation to publishing and optimization. Successfully increased website traffic by approximately 70% through targeted content and SEO strategies. Collaborated across teams in 16 geographies to publish over 3,500 content assets. Led the content marketing strategy for a new product launch, overseeing messaging, blog writing, and reporting. Built and managed a team of 9 marketing professionals, including freelancers and in-house marketers.

Overview

7
7
years of professional experience
6
6
years of post-secondary education

Work History

Lead Marketing

now.gg
Gurugram
10.2021 - Current
  • Company Overview: now.gg formerly BlueStacks Inc
  • Developed and executed global content strategies across 16 regions, driving ~70% growth in organic traffic.
  • Planned and published over 3,500 content pieces including guides, landing pages, and product blogs using WordPress and AI tools.
  • Spearheaded product marketing campaigns, including blog roadmaps and messaging for new product launches.
  • Managed and mentored a team of 9, including freelance and in-house marketers, ensuring timely content delivery and quality control.
  • Scripted YouTube videos and blog outlines using AI workflows to enhance production speed and consistency.
  • Led cross-functional planning meetings to align content and campaign performance metrics (traffic, engagement, conversions).
  • Utilized SEO tools, web analytics, and market insights to guide content strategy and campaign optimization.
  • Coordinated with design and product teams for marketing collateral — banners, landing pages, creatives.
  • Created business decks and monthly performance reports for senior leadership.
  • Implemented new visibility strategies including optimization for Google AI Overviews.
  • Conducted onboarding, documentation, and training sessions for new team members.
  • Boosted lead generation with targeted content creation and distribution across multiple channels.
  • Established a consistent brand voice across all touchpoints, enhancing overall recognition in target markets.

Intern

The Indian Click
New Delhi
02.2021 - 07.2021
  • Managed brand social media handles (Facebook, Instagram, Twitter, YouTube).
  • Designed and published content posts, engagement stories, and branded memes.
  • Handled end-to-end YouTube content — from scripting and voice-over to editing and uploading.
  • Worked with SEO and CMS tools to manage web content updates.

Intern

India News
New Delhi
07.2019 - 08.2019
  • Created digital video content including motion/still graphics and YouTube thumbnails.
  • Developed promotional creatives for campaigns and trending coverage.
  • Supported the digital team in planning and executing content for entertainment, sports, and news categories.

Intern

Nayak Bharti Newspaper
New Delhi
06.2018 - 07.2018
  • Managed content updates for the website and internal news portal.
  • Handled coverage for local events and developed social media calendars.
  • Contributed story ideas and supported live event coordination.

Education

MBA - Marketing

Symbiosis School For Online & Digital Learning
Pune, India
01.2024 - 01.2026

PG Diploma - Radio & TV Journalism

Bharatiya Vidya Bhavan
New Delhi, India
01.2021 - 01.2022

Bachelor’s - Journalism and Mass Communication

GGSIPU
01.2017 - 01.2020

Class XII - CBSE

NC Jindal Public School, Punjabi Bagh

Class X - CBSE

NC Jindal Public School, Punjabi Bagh

Skills

  • Game Marketing Strategy

  • SEO & AI-Driven Content

  • Team Leadership

  • Content Strategy

  • Cross-Functional Collaboration

  • Analytics & Reporting

  • Project Management

  • Video Scripting

  • Web analytics

  • Marketing automation

  • Sales funnel management

  • Digital marketing

  • Strategic planning

  • Product marketing

  • CRM management

  • Campaign management

Professional Snapshot

  • Lead Marketing at now.gg (formerly BlueStacks) with global strategy, brand growth, and performance analytics expertise.
  • Proven track record in driving impactful campaigns, digital marketing, SEO, and AI-assisted content creation.
  • Delivered ~70% website traffic growth through targeted SEO and content strategies.
  • Published 3,500+ blogs and landing pages, collaborating across 16 geographies.
  • Led product marketing for BlueStacks Air (Mac), including messaging, landing pages, and campaign reporting.
  • Skilled in developing data-driven marketing strategies based on market trends and consumer behavior.
  • Managed and mentored a 9-member team, ensuring cross-functional collaboration and measurable results.

Disclaimer

I hereby declare that the information and facts stated above are correct and true to the best of my knowledge.

Timeline

MBA - Marketing

Symbiosis School For Online & Digital Learning
01.2024 - 01.2026

Lead Marketing

now.gg
10.2021 - Current

Intern

The Indian Click
02.2021 - 07.2021

PG Diploma - Radio & TV Journalism

Bharatiya Vidya Bhavan
01.2021 - 01.2022

Intern

India News
07.2019 - 08.2019

Intern

Nayak Bharti Newspaper
06.2018 - 07.2018

Bachelor’s - Journalism and Mass Communication

GGSIPU
01.2017 - 01.2020

Class XII - CBSE

NC Jindal Public School, Punjabi Bagh

Class X - CBSE

NC Jindal Public School, Punjabi Bagh
VAIBHAV Marketing Lead