Summary
Overview
Work History
Education
Languages
Skills
Accomplishments
Timeline
Generic

Vaibhav Adate

Hyderabad

Summary

Senior Copywriter with 6+ years of creative experience in the industry, having worked on 70+ brands across regions, formats, and audiences. Trusted to lead campaigns from insight to execution, delivering impact across mainline, digital, and social platforms. Brings deep experience in brand building, revamping, and end-to-end campaign delivery. Specialises in content-first approach, activation-first thinking, full-funnel content, and platform-native communication.

Overview

6
6
years of professional experience

Work History

Hotcult India
Hyderabad
09.2023 - Current
  • Key contributor in driving national and regional campaigns, from concept to completion.
  • Developed launch strategies and content for products, brand ambassadors, and seasonal campaigns.
  • Crafted internal brand narratives for a national hospital chain, an international school, and other institution-led brands.
  • Directed, scripted, and occasionally featured in integrated content across social and digital platforms.
  • Mentored cross-functional creative teams spanning copy, design, and video.
  • Executed a content-led strategy in collaboration with a leading IPL team.
  • Collaborated closely with the art, strategy, and account teams to deliver cohesive campaign rollouts.

Copywriter

Eye Ads Private Limited
Hyderabad
03.2023 - 08.2023
  • Contributed to national campaign strategy and communication for Sri Chaitanya Schools, one of India’s largest school networks.
  • Wrote scripts for TV commercials and radio spots, including jingles that captured brand tone and regional flavour.
  • Crafted front-page newspaper ads to drive admissions, and build nationwide recall.
  • Developed digital-first copy across platforms, including social media, display ads, and landing pages.
  • Collaborated with design and media teams to ensure consistent messaging across print, digital, and broadcast.

Senior Content Writer

Label Sailesh Singhania
Hyderabad
10.2021 - 03.2023
  • Worked with a luxury fashion label known for handwoven textiles and couture collections.
  • Ideated and launched content for new collections and brand campaigns.
  • Wrote SEO-friendly blogs exploring craft, heritage, and textile narratives.
  • Created public-facing content for emailers, LinkedIn, and social media.
  • Crafted witty one-liners, web copy, and captions to reflect the brand's tone.
  • Collaborated on photoshoot concepts to align visuals with storytelling.

Self employed
Mumbai
09.2019 - 09.2021
  • Worked with marketing firms and YouTube channels on varied content requirements.
  • Ghostwrote SEO-optimized articles for agencies, including The Intact Project.
  • Wrote short stories, scripts, and promotional material for the Sarphira YouTube Channel.
  • Developed scripts, meta titles, one-liners, and taglines for Speedmotion 17.
  • Collaborated with the marketing and design teams to ensure alignment between copy and visuals.
  • Contributed to creative planning sessions to help raise overall content quality.

Journalist

Maha Mumbai News
Mumbai
03.2019 - 07.2019
  • Covered education and political stories through field reporting and desk research.
  • Conducted interviews, gathered on-ground insights, and developed news angles.
  • Wrote clear, timely articles for digital publication.

Education

Master of Arts - Communication And Journalism

S K Somaiya College, Mumbai
Mumbai
04-2021

Bachelor of Arts - Bachelor of Mass Media

Siddharth College of Arts, Science And Commerce
Mumbai
05-2018

Languages

Marathi
First Language
English
Advanced (C1)
C1
Hindi
Advanced (C1)
C1

Skills

Strategic & Analytical
• Content Strategy
• Audience Research
• Competitor Analysis

Creative & Visual
• Creative Writing
• Visual Storytelling
• Fundamentals of Visual Design

Digital Tools & Tech
• SEO Writing
• Data-Driven Content Optimization

Collaboration & Management
• Creative Collaboration
• Project Management

Accomplishments

    Recognitions

    People’s Choice – Best Ad (Internal Award)
    Awarded for writing and directing the ad film on World Advertising Day.

    Campaign: “Better with Apollo” – Apollo Hospitals
    A widely appreciated integrated campaign that humanised healthcare through emotional storytelling and strategic clarity.

Timeline

Hotcult India
09.2023 - Current

Copywriter

Eye Ads Private Limited
03.2023 - 08.2023

Senior Content Writer

Label Sailesh Singhania
10.2021 - 03.2023

Self employed
09.2019 - 09.2021

Journalist

Maha Mumbai News
03.2019 - 07.2019

Master of Arts - Communication And Journalism

S K Somaiya College, Mumbai

Bachelor of Arts - Bachelor of Mass Media

Siddharth College of Arts, Science And Commerce

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Vaibhav Adate