Vaibhav Behl

Responsible for spearheading nationwide specialized marketing projects as an integral part of the central-level brand organization for Royal Enfield. Tasked with enhancing Royal Enfield's visibility and awareness across India through strategic marketing initiatives.

• In film brand placements, I led initiatives to depict Royal Enfield motorcycles as the favored mode of transportation for protagonists, ensuring alignment with the brand's vision and direction.
• Implementing the Youth Ambassador Program designed to capture the attention of the 18 to 22 age group and introduce them to the Royal Enfield ecosystem. This initiative entails engaging in community-building activities with students to establish Royal Enfield as a prominent brand in their minds.
• Leading the comprehensive Regional Marketing plan encompassing activation planning, budget allocation, and execution strategies. Bringing regional insights and nuances to the forefront, particularly focusing on the Delhi, Jaipur, Madhya Pradesh, Chhattisgarh, Mumbai, and Maharashtra markets.
• Responsible for planning, strategizing, and executing Below-The-Line (BTL) and experiential activities aimed at generating leads and enhancing customer experience. Implementing robust tracking mechanisms to assess the efficiency and effectiveness of these activities.
• Creating a marketing strategy based on comprehensive competition analysis to bolster market share. Orchestrating the launch of new products and ensuring their sustained success over a three-month period through a blend of Below-The-Line (BTL), experiential, and digital activations tailored to foster regional awareness.
• Embarking on an influencer marketing campaign within the region to elevate the brand's online presence and overall visibility.
• Managing the social media accounts of dealerships, overseeing both paid advertising and organic promotion strategies to enhance visibility and engagement across dealer handles.
• Taking charge of brand alliances to present products uniquely to consumers, fostering brand affinity and product appeal.
• Have led and expanded campaign ideas across diverse platforms including Above-The-Line (ATL), Below-The-Line (BTL), Digital, Direct, On-ground, and PR platforms.
• Developing and implementing innovative marketing and advertising strategies to bolster customer acquisition, market penetration, and revenue growth. Responsible for rolling out annual advertising and promotional budgets to drive brand growth, along with crafting comprehensive annual marketing plans.
• Collaborated closely with Product Brand Managers to facilitate the seamless launch of new products nationwide. Played a pivotal role as part of the core planning team for the successful launches of Meteor and Classic models.
• Managed an international project as a key member of the Marketing team, focusing on the Europe region, specifically Spain, Italy, France, Germany, and the UK. Oversaw the execution of test ride tour campaigns in collaboration with the European team.
• Mentored local personnel on best practices and protocols to maximize productivity.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

• Calendar Management
• Mail Management
• Office Upkeep
• Travel Management
• Provided Strategic Support / Critical Deliverables - Track/ update Automet Software
  tool for MD's office, Track / update Automet tool for GOSC Leadership, Recertification of MD's Office, IT approvals, Concept Note approvals, approve SOWs
• Expense Management
• Provided strategic support for critical programs / projects with active involvement
  with relevant stakeholders: AMM, Executives Visits, LatAm, EMEA, Governance
  related actions, GO Steering Committee, Risk & Compliance related actions, Project
  Management office related actions etc.