A highly skilled and ambitious professional with a strong background in brand management, marketing, channel sales, business planning, and demand management. Targeting a challenging role in Marketing or Brand Management in the Automobile, EPC and Solar .
Hi, I’m
Vaibhav Behl
Delhi,DL
Summary
Overview
9
years of professional experience
1
Certification
Work History
Waaree Energies Ltd
Senior Marketing Manager
11.2024 - Current
Job overview
- Spearheaded SOP implementation for new franchises, ASP in-store branding, Rex audits, and regional roadshows/dealer meets (North & East, 180+ partners).
- Accountable for CSAT and awareness scores across franchise rollouts, ASP branding, Roadshows, and Plant Branding.
- Managed end-to-end franchise operations including CN/DN processing and reimbursements.
- Led planning and execution for new franchise openings and 100 CR Club events.
- Directed plant branding project for Indosolar – from vendor sourcing to final execution.
- Oversaw vendor management ensuring timely, cost-effective delivery of services.
- Drove franchise lead generation, local sponsorships, and cross-industry expos.
- Handled quarterly distribution of marketing material to ASP owners.
- Managed end-to-end gifting and giveaways for partners and events
Gensol Engineeting Ltd.
Marketing Manager
09.2023 - 10.2024
Job overview
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners
- Increased brand awareness by developing and implementing strategic marketing campaigns
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies
- Managed social media accounts for optimal audience engagement and increased online presence
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels
Royal Enfield
Global Brand Manager
01.2022 - 01.2023
Job overview
- Developing & implementing a comprehensive annual brand plan, leading to a substantial increase in brand awareness and consumer aspiration in key markets
- Fostering strategic partnerships with external stakeholders to create impactful communication campaigns, optimizing costs and gaining valuable consumer market insights
- Managing & evaluating the effectiveness of marketing initiatives including media plans, PR activities, and GTM strategies, to drive brand performance & achieve desired outcomes
- Devising & executing effective brand portfolio strategies, resulting in enhanced brand health, increased awareness, higher customer inquiries, and improved retail sales
- Enhanced consumer engagement through the conceptualization & development of consumer engagement plans, aligning key stakeholders and monitoring campaign execution
Royal Enfield
Zonal Marketing Manager
01.2016 - 01.2022
Job overview
- Managed a team of 6 Regional Marketing Managers, ensuring seamless execution of ATL & BTL activation across North India and SAARC nations
- Orchestrated the regional marketing plan, leveraging regional insights and innovative elements to optimize the overall strategy
- Devised & implemented comprehensive ATL, BTL, and experiential campaigns to drive lead generation, tracking their effectiveness
- Executed new product launches, ensuring their sustained impact through targeted BTL, experiential, and digital activation strategies
- Pioneered an innovative influencer marketing campaign, amplifying the online visibility of the brand
- Successfully executed ATL campaigns for sub brand Hunter and Classic, achieving a delta of 40% and 38% in terms of inquiries
- Executed new product launches, ensuring their sustained impact through targeted BTL, experiential, and digital activation
- Worked closely with the Hunter brand team during the launch phase and was the only ZMM nominated to be part of this team.
Education
Amity University
MBA/PGD
01.2024
University Overview
Great Lakes Institute of Management
Business Analytics
University Overview
Google
Fundamental of Digital Marketing
University Overview
Positive Edge
Microsoft Power BI
01.2020
University Overview
Delhi University - College of Vocational Studies
B.A
01.2010
University Overview
GPA: 60%
English, CBSE
12th
01.2007
University Overview
GPA: 80-84.9%
English, CBSE
10th
01.2005
University Overview
GPA: 60-64.9%
Skills
- Brand strategy development
- Campaign management across channels
- Event planning expertise
- Sales strategy development
- Revenue Generation
- Business Development
- Customer Relationship Management
- Go-to-Market Strategies
- Team Management
- Cross Industry Events
Certification
- Business Analytics, Great Lakes Institute of Management
- Fundamental of Digital Marketing, Google
- Microsoft Power BI, Positive Edge, 2020
Languages
English
Hindi
Hobbies and Interests
Hobbies and Interests
- Motorcycle Riding
- Solo Motorcycle Rides
- Driving Cars
- Love to Play Table Tennis
Personal Information
Personal Information
- Date of Birth: 01/31/89
- Gender: Male
- Marital Status: Married
Timeline
Senior Marketing Manager
Waaree Energies Ltd
11.2024 - Current
Marketing Manager
Gensol Engineeting Ltd.
09.2023 - 10.2024
Global Brand Manager
Royal Enfield
01.2022 - 01.2023
Zonal Marketing Manager
Royal Enfield
01.2016 - 01.2022
Great Lakes Institute of Management
Business Analytics
Google
Fundamental of Digital Marketing
Positive Edge
Microsoft Power BI
Delhi University - College of Vocational Studies
B.A
English, CBSE
12th
English, CBSE
10th
Amity University
MBA/PGD
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