Summary
Overview
Work History
Education
Skills
Marketing Skills
Timeline
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Vaibhav Choudhari

Vaibhav Choudhari

Mumbai

Summary

Strategic and results-driven media leader with 16+ years of experience across top agencies including GroupM, OMD, and Carat (Dentsu). Proven expertise in driving business impact through full-funnel integrated media solutions across FMCG, Auto, Retail, BFSI, and Entertainment. Adept at client leadership, business growth, automation, and data-driven strategy. Known for global governance alignment, new business wins, and delivering future-ready solutions.

Overview

17
17
years of professional experience

Work History

Sr. Vice President – Media Strategy & Client Leadership

dentsu
10.2022 - Current
  • Elevated from VP to SVP in recognition of strategic leadership and pitch success
  • Leading ₹400 Cr+ West region portfolio (Ferrero, Tata Motors, SCB, WWE, etc.)
  • Representing India in Ferrero’s global steering committees
  • Won ₹100 Cr+ pitches for Tata Motors & Ferrero; expanded Carat India by 15%
  • Drove 2+ automation pilots, boosting efficiency by 10%

Associate Vice President

OMD India
12.2017 - 09.2022
  • Elevated from Business Director (Dec 2017-Oct 2017) → General Manager (Jan 2020-Aug 2021)→ Associate Vice President (Sept 2021- Sept 2022) within 5 years, driven by consistent business impact, client trust, and leadership on key accounts.
  • Managed P&L for OMD’s largest account cluster across West & South India (Beiersdorf, Levis, SONY, AU Bank, Tata Motors, Wipro, Daimler, Chanel).
  • Delivered 7.2 TRR for Beiersdorf (10% above global avg) and improved Daimler’s rating from 2.9 to 2.3; boosted brand scores by 20% in 6 months.
  • Led strategy for pitch wins (Sony SAB, ACKO, CRED, Meesho), adding ₹75 Cr+ topline.
  • Headed 15-member team to deliver annual IMC strategies for BDF, Daimler, and CHANEL.

Business Director

GroupM
03.2013 - 10.2017
  • Elevated from Business Group Head (Mar 2013-Mar 2016) → Business Director (Apr 2016-Oct 2017) within 4 years, driven by consistent business impact, client trust, and leadership on key accounts
  • Led ₹120 Cr Himalaya account with advanced planning tools
  • Won ₹80 Cr Bajaj Corp mandate; managed brands like Essilor, Yamaha, Invisalign, Disney, OLA
  • Delivered performance-focused GTM planning for Britannia portfolios.

Media Manager (Secondment)

Himalaya Drugs Co.
06.2015 - 03.2016
  • Managed INR 120 Cr investment strategy and KPI tracking- leading to 18% higher media ROI while crafting activation frameworks and consumer engagement models

Media Planner & Analyst

Stratagem Media
05.2008 - 02.2013
  • Handled media planning for Century Mattresses, Borosil, SBI, Old Spice
  • Designed innovative print + TV strategies to counter market challenges

Education

PGDBM -

Narsee Monjee Institute of Management Studies
Mumbai

Bachelor of Mass Media - Advertising

S.K. Somaiya
Mumbai

Skills

  • AGILITY
  • TEAMWORK
  • ADAPTABILITY
  • EMPATHY
  • TIME MANAGEMENT
  • PROBLEM SOLVING
  • Integrated Media Strategy & Planning
  • Media & Agency Procurement Leadership
  • Supplier relationship management
  • Global & Regional Governance Alignment
  • Campaign Performance & ROI Delivery
  • Stakeholder Influence & Commercial Negotiation
  • Analytical & Data-Led Decision Making
  • Strategic Pitch Development & Business Growth

Marketing Skills

  • Integrated Media Strategy & Planning
  • Media & Agency Procurement Leadership
  • Supplier Relationship Management
  • Global & Regional Governance Alignment
  • Campaign Performance & ROI Delivery
  • Stakeholder Influence & Commercial Negotiation
  • Analytical & Data-Led Decision Making
  • Strategic Pitch Development & Business Growth

Timeline

Sr. Vice President – Media Strategy & Client Leadership

dentsu
10.2022 - Current

Associate Vice President

OMD India
12.2017 - 09.2022

Media Manager (Secondment)

Himalaya Drugs Co.
06.2015 - 03.2016

Business Director

GroupM
03.2013 - 10.2017

Media Planner & Analyst

Stratagem Media
05.2008 - 02.2013

PGDBM -

Narsee Monjee Institute of Management Studies

Bachelor of Mass Media - Advertising

S.K. Somaiya

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Vaibhav Choudhari