Vaibhav Choudhary

Job responsibilities:

• Leading team of 8 Social Media Strategist, 4 Graphic Designer, 3 Video Editors & 11 Content Writers
• Managing, creating and publishing original, high quality content on social platforms of Honorable CM of Uttarakhand along with DIPR ( Uttarakhand Govt.)
• Oversees the complete communication and social media content strategy for Uttarakhand Govt.
• Cover all major events of CM’s and Govt and streaming them Live of Social media Platforms of CM of Uttarakhand along with DIPR
• Planning, Strategizing and executing Digital Campaigns
• Proactively keeps abreast of assigned marketing and media plans, and provides technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc.
• Manages research studies that yield rich insights into Voters online behavior and key motivational/attitudinal behavior

Job responsibilities

Social Media Management/Strategy/Project Lead (Government Division)

A) Strategic planner

• Oversees brand communication and social media content strategy for Ministry of External Affairs, Delhi Tourism, UP Rera, UP Tourism, Ghaziabad
• Development Authority, IHMCL-FASTag and other Government accounts.
  Leading the overall digital marketing strategy including Paid, Search, Display, Affiliate, Email, Facebook ads, Push Notifications and SEO
• Driving client pitches to acquire new business through tender participation (Govt. Alliances)
• Lead client relationship as digital media strategist, enhancing and integrating online, mobile, video and social initiatives
• Developing and executing Facebook, Twitter and Instagram campaign strategies. Identified strategic and tactical opportunities that best fit the goals and KPIs of the campaign.
• Developing & implementing brand communication strategy along with capturing insights on market trends, competitive landscape and consumer needs
• Developing walled garden products for Govt. authorities, both at central & state level
• Optimized Media Selection and Budgets
  

B) Account Planning & Management

• Process creation, vendors’ on-boarding & management
• Identifying upselling opportunities while servicing existing clients
  Managing internal teams & timely escalation to senior stakeholders
  Managing client’s requirement related to digital & creative mandate
• Responsible for streamlining client communication process with the agency
• Collaborated with other internal and external teams in a cross-functional capacity to ensure alignment of campaign objectives and expectations.
• Analyzed campaign results to determine optimizations and recommendations for future campaigns.
• Evaluated media partners using 3rd party tools to determine relevancy to target consumer profile.
  

C) Sales enablement

• Developing sales pitches & providing strategic inputs to the frontline sales team in identifying & analyzing new growth opportunities
• Enhance business through respective govt. ministries/departments, DAVP, NFDC by proposing customized media solutions
• Handle international/ national tender preparation and bid process management

D) Partnership & Alliances
• Driving large scale group level strategic media partnerships with various ministries, state & central govt

• Identifying content integration opportunities via strategic B2B alliances for ShemarooMe

Shemaroo Entertainment product offerings in Middle East with focus on UAE and Dubai Market
• Conceptualizing brand communication, digital campaigns, content strategy.
• Strategic alliances & partnerships.
• Driving end-to-end process involved in new client pitches.
• Business planning & reporting
• Key account planning & management
• Exploring new business opportunities
• Consortium Partner identification & engagement
• Sales planning & enablement
• Market and trends analysis

Social Media Management/Strategy/Project Lead

· Handling Social Media Campaigns for various Govt. Departments and Ministries i.e. Delhi Police, Ayush Ministry, Delhi Tourism, Income Tax, KVIC, IGL, ITPO etc

· Optimization of all campaigns across Adwords, Bing, Facebook, Twitter, LinkedIn, Insta, Youtube & Others

· Lead the development of presentations, proposals and ensure that they are compliant as per the tender requirements, meets deadlines, and adheres to quality standards

· Live Streaming and Video production for some major Government Projects

· Drive traffic, engagement, retention and positive readers behaviour

· Develop and execute Facebook strategies for traffic generation

· Oversees communication strategy of Fresh business, forms and direct advertising strategies, implement ad campaigns, supervises advertising-related departments.

· Developed PR, publicity content resulting in annual media impressions

Content Strategy/ Editorial/ Social Media

The development of a functional content calendar for Rakshaknews.com (Defence Portal)

Job responsibilities

• Traffic Generation via Social Media for their Bollywood Portal ( Arrechintu.com)
• Develop and execute Facebook strategies for traffic generation
• Develop Social Media strategies for other platforms
• Grow, supervise and lead the social media team to execute above strategies
• Drawing on content strategy, UX, marketing, amplification
• Heading team of content writers
• Content creation, management

Job responsibilities

• Incharge of www.timesofindia.com (Entertainment Section) ,Photogallery Section (All India), Beauty Pageants and TSS (Times Syndication Service) Feeds and Gaana Social media team
• Collaborated cross-functionally to launch Gaana, Regional Cinema, TV. Quickstir, Photogallery - 10x growth in audience, usage
• Product Definition, Collaboration Communication
• Content strategy, content creation, UX
• Content management for sponsored products
• Managing Photogallery themes generating >10 M hits in a single day via organic search
• Prolific user of Content Management Systems
• Cross functional team lead – primarily focused on the management of the Group’s portal and several channels within it
• Delivery and management of several websites, digital channels
• Conceptualised and implemented archiving, syndication and marketing of a digital image service that generated new revenue stream
• Built solid working relationships with all levels of clients – internal and external
• Hired, trained, managed 11 Content Creators and Graphic/Video Editors

Acheivements

• Develop content strategies and helped Entertainment section to establish as a producton web, which increased the UVs and PVs to three times in couple of years.
• Establish Photogallery as a visible product on web
• Revamp designs of sections to increase the visibility and overall growth

Job responsibilities

• Full fledge research material for different programmes such as Public Forum, Sansad Si Sadak Taak, House at work, Policy Priorities, Agenda, Hearth of the Matter, etc.
• Preparing questionnaire for Anchors
• Questionnaire and Talking points for different Interviews
• Daily events (From various Newspaper and Media Channels)