Vaibhav Dikshit
Marketer
Bengaluru
Summary
Experienced Multifaceted Marketing Professional with strong marketing technology background & expertise in multiple industries offering expertise in campaigns planning and across departmental coordination. Demonstrated history of working with sales & finance teams to achieve success in successful implementation of various Omnichannel marketing campaigns. Proficient in B2B, Digital Marketing, Market analysis & Research, new business acquisition, sales funnel and strategic development.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
6
6
Certifications
Work History
Head of Demand Generation - UK&I SMU
Wipro Limited
Bengaluru
04.2021 - Current
- Drove UK & Ireland end-to-end demand generation efforts from prospect shortlisting to devising and implementing omnichannel digital campaigns (email, LinkedIn & Cold Calling campaigns) to help bring in new business opportunities.
- Reported on-demand generation's contribution to pipeline of around $60M+ and Order Booking of over $37M.
- Increased visibility through Sector analysis, Account Intelligence and Vendor Management to generate leads and setup meetings with prospects for 10+ new logos.
- Assessed account-based marketing strategy for new demand generation and customer expansion.
- Aligned with sales to optimize outreach strategies, conversion and workflow.
- Conducted consumer data analysis on products, Market Research etc. to assist with promotional campaigns.
- Assisted in creating written, video and image content for marketing channels.
Bid Manager, Pre-Sales Consultant
Wipro Limited
Bengaluru
06.2019 - 03.2021
- Liaised with Sales, Finance, Marketing and management teams to develop solutions and accomplish shared objectives.
- Prepared cost estimates and bid documents by studying customer RFPs and consulting with BFM & Sales team.
- Identified up-selling & cross-selling opportunities by assessing environment and devising and implementing winning strategy.
- Recommended changes, improvements or enhancements in products to product IP & development team based on customer feedback.
- Conducted prospect research, gathered information from multiple sources on customer requirements and presented results.
- Created lists of potential customers and coordinated with Marketing team to drive campaigns to bring in new business opportunities
Co-Founder
GoGanzing.in
Jaipur
01.2013 - 03.2015
•Co-Founder, Goganzing.in (E-commerce, books portal), 2013
- On-boarded 50+ retailers on website.
- Devised Marketing strategies to Acquire new customers.
- Develop long and short term strategies and tactics for growth.
- Develop brand and messaging to attract and retain customers.
- Develop and manage budgets for marketing, operations, and technology.
- Develop and manage supply chains to ensure continuity and maintain margins.
- Manage operations to ensure customer satisfaction.
Web Content Developer
06.2019 - 04.2019
- Web Content writer - contributed 40+ Articles as a Content Writer for Marketing91 website
- Delivered Account research - SWOT, Marketing Mix, Marketing Strategy, Growth Strategy for 40+ accounts
Management Trainee
Titan Industries
Lucknow
04.2018 - 06.2018
•Management Trainee - New Market Development for Tanishq, Titan Industries, April 2018- June 2018
System Engineer
Infosys Limited
07.2011 - 07.2013
- Website Designing as System Engineer, Infosys Limited, July 2011- July 2013
- UI/UX Developer for a Canadian insurance client.
- Compiled, processed and analyzed test data and results to improve product quality.
- Resolved issues and escalated problems with knowledgeable support and quality service.
- Proposed technical feasibility solutions for new system designs and suggested options for performance improvement of technical components.
Education
MBA - Marketing
Symbiosis Institute of Business Management
Pune 04.2017 - 03.2019
Bachelor of Engineering - Electrical And Electronics Engineering
Manipal Institute of Technology
Manipal 07.2007 - 06.2011
Skills
Marketing Strategies
Marketing analytics
Marketing tools
Business Development
Competitive analysis
Marketing and sales
Content Marketing
Managing accounts
Marketing Communications
Web-based marketing strategies
Targeted marketing
Marketing campaign development
Sales and marketing understanding
Outreach marketing
Digital marketing
Marketing expertise
Online marketing strategies
Multi-channel marketing experience
Marketing Automation Software
Marketing team leadership
Digital marketing expert
SQL development
Web content development
User Interface (UI) design
Web application development
Team Bonding
Business planning
Research
Account management
New Business Development
Campaign development
Cold Calling
Revenue Generation
Sales pipeline management
Sales lead pipeline management
New market penetration
Renewals management
Market Research Management
Market research and analysis
International and emerging market research
Certification
Platform etc. with Certified courses on the same.
Contemporary Politics, International Affairs, Sports, Trending Technologies, Public Speaking
- With an inclination towards politics, international affairs and economics i try to read and Focus myself on the intersection of national and international politics, addressing the disciplinary divide between international relations and comparative politics.
- As an ardent sports fan i tend to follow Tennis, Cricket, Formula1 etc. to keep myself updated, involved & informed with the current ongoing events across the globe.
Timeline
Head of Demand Generation - UK&I SMU
Wipro Limited
04.2021 - Current
Bid Manager, Pre-Sales Consultant
Wipro Limited
06.2019 - 03.2021
Web Content Developer
06.2019 - 04.2019
Management Trainee
Titan Industries
04.2018 - 06.2018
MBA - Marketing
Symbiosis Institute of Business Management
04.2017 - 03.2019
Co-Founder
GoGanzing.in
01.2013 - 03.2015
System Engineer
Infosys Limited
07.2011 - 07.2013
Bachelor of Engineering - Electrical And Electronics Engineering
Manipal Institute of Technology
07.2007 - 06.2011