Vaibhav Dikshit

• Drove UK & Ireland end-to-end demand generation efforts from prospect shortlisting to devising and implementing omnichannel digital campaigns (email, LinkedIn & Cold Calling campaigns) to help bring in new business opportunities.
• Reported on-demand generation's contribution to pipeline of around $60M+ and Order Booking of over $37M.
• Increased visibility through Sector analysis, Account Intelligence and Vendor Management to generate leads and setup meetings with prospects for 10+ new logos.
• Assessed account-based marketing strategy for new demand generation and customer expansion.
• Aligned with sales to optimize outreach strategies, conversion and workflow.
• Conducted consumer data analysis on products, Market Research etc. to assist with promotional campaigns.
• Assisted in creating written, video and image content for marketing channels.

• Liaised with Sales, Finance, Marketing and management teams to develop solutions and accomplish shared objectives.
• Prepared cost estimates and bid documents by studying customer RFPs and consulting with BFM & Sales team.
• Identified up-selling & cross-selling opportunities by assessing environment and devising and implementing winning strategy.
• Recommended changes, improvements or enhancements in products to product IP & development team based on customer feedback.
• Conducted prospect research, gathered information from multiple sources on customer requirements and presented results.
• Created lists of potential customers and coordinated with Marketing team to drive campaigns to bring in new business opportunities

•Co-Founder, Goganzing.in (E-commerce, books portal), 2013

• On-boarded 50+ retailers on website.
• Devised Marketing strategies to Acquire new customers.
• Develop long and short term strategies and tactics for growth.
• Develop brand and messaging to attract and retain customers.
• Develop and manage budgets for marketing, operations, and technology.
• Develop and manage supply chains to ensure continuity and maintain margins.
• Manage operations to ensure customer satisfaction.

• Web Content writer - contributed 40+ Articles as a Content Writer for Marketing91 website
• Delivered Account research - SWOT, Marketing Mix, Marketing Strategy, Growth Strategy for 40+ accounts

•Management Trainee - New Market Development for Tanishq, Titan Industries, April 2018- June 2018

• Website Designing as System Engineer, Infosys Limited, July 2011- July 2013
• UI/UX Developer for a Canadian insurance client.
• Compiled, processed and analyzed test data and results to improve product quality.
• Resolved issues and escalated problems with knowledgeable support and quality service.
• Proposed technical feasibility solutions for new system designs and suggested options for performance improvement of technical components.