Vaibhav Goel
Saharanpur
Summary
Dynamic Social Media Manager at Lovely Professional University, adept at crafting engaging content campaigns that boosted audience interaction by over 60%. Skilled in analytics reporting and audience targeting, I excel in developing strategies that resonate with university communities, driving brand visibility and enhancing event participation through innovative digital coverage.
Overview
1
1
year of professional experience
Work History
Social Media Manager
Lovely Professional University
08.2024 - Current
- Collaborated with faculty and student clubs to highlight academic achievements, cultural events, and placement success stories.
- Manage official social media handles for the university’s Sports Council, promoting events, match schedules, achievements, and athlete spotlights.
- Developed content campaigns that increased engagement by over 60% during major intercollegiate tournaments.
- Lead the media and digital strategy for the Entrepreneurship Cell (E-CELL), including content planning, branding, and event coverage.
- Contributed social media coverage for university participation in AIU-recognized tournaments and events.
- Coordinated with national-level organizers to create promotional content showcasing university representation in inter-university competitions.
- Led live digital coverage for every sport during intercollegiate and including match commentary, score updates, and highlight reels.
Education
Bachelor of Computer Applications(Data Analytics) - Big Data Analytics
Lovely Professional University
Phagwara, India05-2026
Commerce - Commerce
D.A.V Public School
Saharanpur, India05-2023
Skills
- Audience targeting for university communities (students, alumni, etc)
- Short-form video editing (Reels, Stories, Highlights)
- Audience Responsiveness Collaboration (ARC)
- Analytics reporting
- Campaign management
- Content creation
- Social media strategy
- Analytical mindset
- Trend analysis
- Data analytics
Letters of Recommendation
- Prof.[Dr.Vir Ji Koul],[Deputy Director], [Lovely Professional University/Division Of Sports]
- [Mr.Shrayan Raha],[Social Media Manager], [Lovely Professional University/Division Of Sports]
- [Mr.Ravinder Kumar],[Officer], [Lovely Professional University/Uni Sports Council]
- [Mr.Vivek Kumar],[Office Management Cell], [Lovely Professional University/Uni Sports Council]
Timeline
Social Media Manager
Lovely Professional University
08.2024 - Current
Bachelor of Computer Applications(Data Analytics) - Big Data Analytics
Lovely Professional University
Commerce - Commerce
D.A.V Public School
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