Vaibhav Kumar
New Delhi
Summary
Strategic Senior Marketing Consultant with 6+ years of experience known for high productivity and efficient task completion. Skilled in digital marketing strategy, market research analysis, lead generation and brand development. Excel at communication, leadership, and strategic thinking, ensuring successful project outcomes.
Overview
7
7
years of professional experience
Work History
Sr. Marketing Consultant
Audax Labs
Noida
02.2024 - Current
- Maintained an up-to-date knowledge of emerging technologies related to social media marketing.
- Monitored customer comments on various social media channels and responded in a timely manner.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
- Organized events such as webinars aimed at driving more leads into the funnel.
- Assisted in developing content for email campaigns that resonated with target audiences.
- Maintained an up-to-date database of qualified leads and their contact information.
- Collaborated with sales team members to develop strategies that would increase lead conversion rate.
Assistant Marketing Manager
RNF Technologies
Noida
06.2023 - 01.2024
- Conducted market research to identify potential customers and target demographics.
- Evaluated competitor activity in order to stay ahead of the competition.
- Collaborated with other departments to coordinate branding efforts across the company.
- Reviewed analytics data regularly to identify areas of improvement in our campaigns.
- Assisted in developing strategies for increasing followership and engagement rates.
- Managed social media crisis situations, responding promptly to mitigate negative impacts on brand reputation.
- Utilized social media management tools (e.g., Hootsuite, Buffer) to schedule posts, track engagement, and analyze performance.
- Developed relationships with external vendors who provided additional leads or services related to our business needs.
Assistant Team Leader
Real Time Data Services
Gurugram
05.2022 - 06.2023
- Developed and implemented marketing strategies to increase brand awareness and product sales.
- Generated reports that highlighted key insights from campaigns and projects for senior management review.
- Developed relationships with external vendors to deliver innovative digital campaigns.
- Established KPIs for each campaign and tracked performance against targets over time.
- Collaborated closely with design teams to ensure successful execution of campaigns.
- Collaborated with sales team members to develop strategies that would increase lead conversion rate.
- Developed a strategy for targeted outreach campaigns to maximize lead generation efficiency.
Social Media Strategist
ValueCoders
Gurugram
04.2018 - 04.2022
- Developed and executed comprehensive B2B marketing strategies tailored to business objectives and leveraged LinkedIn for targeted lead generation and engagement, resulting in increased sales opportunities.
- Maintained a consistent brand voice across all digital platforms.
- Integrated different software tools such as Hootsuite and Sprout Social into daily workflow.
- Supported other departments in developing organic marketing campaigns through social media initiatives.
- Tracked analytics from each campaign using Google Analytics and other tracking systems.
- Ran paid advertisement campaigns using Google Ads Manager, Facebook Ads Manager.
Digital Marketing Associate
Aspiring Thought Technologies
New Delhi
09.2017 - 03.2018
- Develop and execute comprehensive digital marketing strategies to enhance brand awareness and customer engagement
- Manage SEM campaigns, optimizing for maximum ROI and brand visibility.
- Created content for social media platforms such as Facebook, Twitter, Instagram, YouTube, LinkedIn, and Pinterest.
- Created ad copy for display ads using effective messaging that resonates with customers.
Education
Master of Business Administration - Marketing Management
Narsee Monjee Instiute of Management Studies
Mumbai, India01.2022
Diploma of Higher Education - Digital Marketing
Digital Technology Institute
Delhi, India01.2017
Bachelors of Arts (Hons) -
Delhi College of Art and Commerce, Delhi University
Delhi, India01.2017
Skills
- Cross-Channel Marketing
- B2B Marketing Strategy
- Social Media Campaigns
- Content Curation
- Brand Management
- Account Based Marketing (ABM)
- Google Analytics
- Lead Generation
- Online Reputation Management (ORM)
- Team Management
- Video Marketing
- Social Media Automation Tools
- LinkedIn Outreach
- Content Calendar
- Data Mining
- Email Content
- Maintaining Company's Social Media Handles
- LinkedIn Community Promotion
- Communication with vendors
Timeline
Sr. Marketing Consultant
Audax Labs
02.2024 - Current
Assistant Marketing Manager
RNF Technologies
06.2023 - 01.2024
Assistant Team Leader
Real Time Data Services
05.2022 - 06.2023
Social Media Strategist
ValueCoders
04.2018 - 04.2022
Digital Marketing Associate
Aspiring Thought Technologies
09.2017 - 03.2018
Master of Business Administration - Marketing Management
Narsee Monjee Instiute of Management Studies
Diploma of Higher Education - Digital Marketing
Digital Technology Institute
Bachelors of Arts (Hons) -
Delhi College of Art and Commerce, Delhi University
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