Vaibhav Pulate

• Leading Digital Business Transformation for Global Automobile & E-Commerce Organization
• Successfully migrated Global Auto giant from Legacy system to most sophisticated e-commerce platform.
• Delivered higher engagement, Omnichannel experience & Enhanced system efficiency post migration
• Strategized target campaigns & social media engagements for higher customer online engagement score with higher revisits MOM
• Delivered highly profitable SEO/SEM campaigns across platforms
• Reduced assets update TAT by up to 60% for e-commerce giant resulting into faster speed to market
• Disrupting E-commerce landscape by guiding organizations for transforming ready to compete digital shelf
• Improved quality digital operations by up to 40% by standardizing Business transformation documentations
• Organized and dependable candidate successful at managing multiple priorities with the positive attitude. Willingness to take on added responsibilities to meet team goals.
• Achieved lowest team attrition, highest retention & happy team

• Lead digital Transformation by deployment of Virtual Showroom - 1st of its kind worldwide
• Lead e-commerce implementation for car sales through online car buying platform - End to end car buying online, lead to 17% sales contribution.
• Lead CDP, CMS & marketing automation system implementation by Legacy System replacement
• Conceptualized, Developed & Implemented Car configurator. Lead to 28.3% more accessories sales
• Increased digital sales contribution from 4.5% to 17% in 8 months by increased online product engagement 4 fold with virtual assistance
• Reached to 36+ Mil Target Group Annually, engaged with 0.5 Mil Customer & sold 30% of annual sales through digital medium
• Maintained highly motivated digital marketing team morale by counseling and disciplining employees.
• Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
• Enhanced performance promotion by 27% by SEO & SEM Promotion
• Increased product launch engagement to 14 times by virtual launches in Virtual showroom
• Developed digital marketing strategies by studying economic indicators, tracking changes in supply and demand, identifying customers and monitoring competition.
• Implemented AI / ML Model for lead Scoring & Conversion
• Lead, Developed & Implemented logistic regression model with Recall 96%
• Saved operation cost by 75% & Improved Operational efficiency, Sales response time & Increased VAS sales
• Lead transformation through Artificial Intelligence & Machine learning application in Automobile Service, Repurchase
• Increased Product awareness by 160% at 12% lower cost by optimizing Digital Marketing spend
• Lowered the cost per acquisition & cost per lead by optimizing spent based on Demographics of customers
• Lead Team of Digital marketers, External Agencies for campaigns to increased sales revenue
• Improved Social Media Engagements & positive sentiments by addressing concerns within 2 hrs
• Improvised Click through rate & Response Rate on all Digital Platforms
• Lead Customer Acquisition campaigns through digital promotion, WhatsApp, Social Media, Web Pages & Passive marketing campaigns

· Accomplished passenger cars sales of 400 Cr / Month through 48+ dealers while Heading Corporate, Fleet & Government Business

· Ventured in new Avenues by Developing key accounts of Renowned Corporates (Reliance, Bajaj, Tata, Banking, Pharma & IT industry) & its employees, Exclusive Communities, Bulk Corporate Deals

· Generated new business opportunities by Bulk deal from British & American Embassy through Major Leasing Companies

· Deep Penetrated Aggregator Segment with unique value proposition Like OLA & Uber by developing low ownership cost model

· Exceeded targets by building, directing and motivating high-performing sales team.

· Finalized sales contracts with high-value customers.

· Maintained digital marketing staff job results by counseling and disciplining employees

· Enhanced channel sales efficiency by effective promotion & planning

· Developed Highly Motivated Team & Lead Strategy for developing Mobility Solutions

· Uniquely developed new products for launch & Promotion of Toyota Lease, Subscription solution

· Launched subscription solution to customized requirement

· Expert in Market Share growth, Dealer Profitability & Inventory Funding:

· Won of Best Sales Manager during 2016, 2017 & 2020 for Incredible sales performance of dealerships under my fold

· Successfully Achieved 180% volume growth in sales, Customer satisfaction & dealer profitability while achieving Toyota Annual Nenkei for all Toyota Dealerships

· Plan & execute Product & process KPI (E.g Enquiry, CO, Retail, Marketing Activities Etc.) to achieve monthly targets, Annual Nenkei Product wise, outlet wise for all Toyota Dealership

· Demand & Supply Enhancement Improve Dealer Sales Process

· Ensure higher Retail Conversions at dealerships by Implementation of tools like I Crop and SPM, DISHA & CTDMS for better process & Customer follow up

· Developed Monitor tool for Dealer Performance and Review areas of improvement dealer Manpower

· Identified GAPS in Training set, Regularly trained dealer sales officers on New Products

· Higher retention by Ensuring Employee Policy Implementation, Dealer Hoshin, Dealer Employee Satisfaction plan dealer Systems and Processes

· Innovated & Implement DESI (Dealer Expectation Standard India) evaluation at dealerships

Set up visualization for Result KPIs and Process KPIs at dealerships for monitoring Quarterly DESI Audit of all outlets & ensuring Adherence to Sales Process set in Toyota

· Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.

· Improved Tipper market share from 18% to 42% and develop market for AL Tip trailer in span of 6 Months

· Launched Leypopwer brand & established sales of 225 Cr within 24 months

· Established agreements for expansions of tip tailor licenses and product replacements across mining states

· Consistently achieved top ranking in revenue and profit growth.

· Headed CFT team comprising members from Product Development, Strategic Sourcing, Corporate quality Control, Manufacturing, Finance, and Application Engineering & Marketing

· Identified product, process & deliverables which have direct impact on MPB volume & market share

· Incubated Engine Projects as a leader for increasing Market Share of tipper in state of Mh& CG

· Lead Project, for Development of entire range of Engines on H, N & 4D series platform ranging from 25HP to 310 HP Engines for Industrial, Genset, Agriculture & Marine segments

· Complete Project through Concept Definition, Project Evaluation, High Level Design, Proto Build & Process Design

· Achieve project Deliveries, project & product costs, and features objectives from conceptualization to industrialization stage for entire BSIII CEV compliant engines

· Prototype Validation & Homologation, Statutory approvals, Pilot & prelaunch Preparation, Product Pre-Launch & post launch & Mass production

· Successfully rolled out BSIII engines for various customers in Industrial Segment ranging from 25HP to 310HP for E.g JCB, Caterpillar India Ltd, Atlas Copco, L&T, M&M

Driven each project through Genetic Modification (GenMod)

· Boosted sales by conferring with customers to evaluate purchase requirements and recommend best-fit company offerings

· Responsible for OEM & distribution channel management

· Customer value analysis & sales value analysis

· Dealing with distributor on trouble shooting & order tracking

· Ensuring smooth working of system

· Analysis of product volume sales of Rupee Trade Product & to plan future market strategies as per policies of company

· Analysis & revision of company products cost as per market trends

· To plan and execute schemes to sell slow moving products & increasing overall annual

Prepared merchandise for sales floor by pricing or tagging

GPA: 2.82/4.00