Vaibhav S Tripathi
Mumbai
Summary
Strategic marketing leader with an intrapreneurial mindset and experience driving integrated brand growth across digital, media, and on-ground ecosystems. Known for collaborative leadership, shaping consumer-centric campaigns, and delivering measurable business impact through data, creativity, and innovation. Recognized through select industry honours, including the ET Brand Equity DigiPlus Next Generation Marketer (2024) and BW BusinessWorld Marketer of the Year (2025), for contributions to large-scale brand transformation and high-performing multi-platform initiatives.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Brand Builder – Digital, Media & Content Strategy
UltraTech Cement
Mumbai
12.2023 - Current
- Spearheaded digital marketing and media strategy in cement industry, achieving industry-wide recognition.
- Drove media and content strategy for national brands, managing ₹400+ Cr budgets effectively.
- Co-led development of integrated media planning framework, resulting in 250+ awards and ₹525 Cr savings.
- Launched innovative digital solutions like YouTube Target Frequency Beta and AI/ML audio recognition system.
- Contributed to #BaatGharKi initiative, achieving 500 Mn+ reach with knowledge-driven content.
- Executed flagship corporate campaigns, including 'Banega Toh Badhega India', enhancing brand affinity.
- Implemented influencer advocacy programs and digital partnerships, strengthening brand presence across platforms.
- Conceptualized and delivered 'Yashaswi Pradhan' rural leadership initiative, boosting rural adoption among grassroots influencers.
Brand Specialist
Viacom18 Media Pvt. Ltd.
Mumbai
07.2022 - 12.2023
- Delivered impactful campaigns across Hindi, Kannada, and Bengali markets, including flagship properties like Bigg Boss, Roadies, Hustle, and Jhalak Dikhhla Jaa.
- Directed content migration of Voot to JioCinema, driving audience engagement through consistency and innovative promotional workflows.
- Collaborated with Bollywood A-listers and led sports/IP campaigns.
Brand & Product Marketing
Saregama India Ltd.
Mumbai
05.2019 - 07.2022
- Drove marketing for Carvaan with nationwide TV and radio campaigns.
- Managed strategic brand partnerships (EaseMyTrip, TVF), onboarded podcasts for Carvaan 2.0, and enhanced digital presence of Saregama Music.
Brand Strategy & Communication (Strategic Fellow)
Reliance Jio Studios
Mumbai
10.2017 - 06.2018
- Managed campaigns for 19 leading brands including Uber, Rajnigandha, Mondelez, SpiceJet, and JSW ColorOn.
- Designed omnichannel marketing plans, executed integrated campaigns, and amplified content marketing initiatives.
MarTech Consultant
Greenwich Meridian Logistics India Pvt Ltd.
Mumbai
09.2010 - 11.2014
- Orchestrated MarTech strategies integrating lead generation, customer acquisition, website optimization, email/social campaigns, and data analytics.
Education
MBA - Business Management & Marketing
Welingkar Institute of Management
01.2019
BE - Computer Engineering
Shah and Anchor Kutchhi Engineering College
Skills
- Consumer branding and identity
- Digital marketing strategies
- Media planning and strategy
- Campaign leadership and execution
- Brand partnerships and collaborations
- Content strategy development
Certification
- Brand Management: Aligning Business, Brand and Behaviour (London Business School)
- Digital Unlocked – Google
- Consumer Neuroscience and Tools
- Leadership Skills
Accomplishments
- ET Brand Equity DigiPlus Next Generation Marketer Award, 2024
- BW BusinessWorld Marketer of the Year, 2025
- 150+ Awards for Brand Campaigns across digital, ATL, and experiential platforms
- Seamlessly migrated VOOT to JioCinema with innovative audience-first campaigns
- Led multiple large-scale, award-winning activations for UltraTech, Jio, Viacom18, and Saregama
Awards
- ET Brand Equity DigiPlus Next Generation Marketer Award 2024
- BW BusinessWorld Marketer of the Year 2025
- 150+ Industry Awards for Brand Campaigns
- Multiple recognitions across Viacom18, Jio, and Saregama for creativity, impact, and innovation
Timeline
Brand Builder – Digital, Media & Content Strategy
UltraTech Cement
12.2023 - Current
Brand Specialist
Viacom18 Media Pvt. Ltd.
07.2022 - 12.2023
Brand & Product Marketing
Saregama India Ltd.
05.2019 - 07.2022
Brand Strategy & Communication (Strategic Fellow)
Reliance Jio Studios
10.2017 - 06.2018
MarTech Consultant
Greenwich Meridian Logistics India Pvt Ltd.
09.2010 - 11.2014
MBA - Business Management & Marketing
Welingkar Institute of Management
BE - Computer Engineering
Shah and Anchor Kutchhi Engineering College