Summary
Overview
Work History
Education
Skills
Languages
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Timeline
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Vaibhav Verma

Flat No. 1805. Tower - B. Himalaya Pride. Techzone - IV. Greater Noida West,UP

Summary

Motivated professional with strong business acumen and a proven track record in challenging roles. Demonstrates technical proficiency and sales expertise that drive substantial growth. Skilled in enhancing campaign effectiveness through programmatic advertising and adept at conflict resolution, contributing to significant revenue improvements.

Overview

17
17
years of professional experience

Work History

Freelancer

Retainership
Noida
01.2025 - Current
  • Meeting with clients and agencies to pitch the digital inventories of platforms available to me.
  • Creating the proposals according to the briefs shared by the agencies.
  • Effectively managing the inventory allocations as per the required deliveries.
  • Working as the first point of contact for clients to resolve escalated issues.

Senior Manager - Ad Operations & Client Servicing

IndiaTV
Noida
07.2024 - 04.2025
  • Company Overview: Independent News Services Pvt. Ltd.
  • Set up, monitor, and optimize CTV ad campaigns.
  • Worked with AMAGI to get the SSAI done on VAST tags generated from Google Ad manager.
  • Ensured ad creatives are trafficked properly and meet technical specs.
  • Troubleshoot ad delivery issues (buffering, ad stitching, tracking errors).
  • Handled QA on creative assets and VAST tags.
  • Track campaign performance (impressions & VTRs etc.).
  • Worked on platforms like AMAGI Analytics, TAM, ASRun & JANYA for reports.
  • Generate insights and provide optimization recommendations.
  • Worked on revamping of CTV APP of IndiaTV to run Ad Exchange on it.
  • Independent News Services Pvt. Ltd.

Ad Operations & Client Servicing Manager

Inshorts India Advertising & Services Pvt. Ltd.
Noida
09.2020 - 06.2024
  • Overseen end-to-end digital ad campaign execution (setup, QA, delivery, tracking).
  • Worked on ad server (Google Ad Manager 360).
  • Ensure all creatives meet specs, tagging is correct (Trackers, Pixels & UTM), and campaigns are delivered on schedule.
  • Act as the main point of contact for client's post-sale.
  • Provide regular campaign updates, insights, and performance reviews.
  • Handled client escalations, and managed expectations around deliverables, timelines, and performance which helped in up-selling of the campaigns.
  • Analyzed and interpreted performance data (CTR & viewability etc.).
  • Proactively suggested optimizations to improve campaign performance and campaign outcomes which helped in up-selling the campaign.
  • Partnered with sales, product, creative, and engineering teams.
  • Ensured accurate trafficking and reporting.

Programmatic Head

Adomantra Digital India Pvt. Ltd.
New Delhi
05.2019 - 10.2019
  • Own day-to-day management of the assigned projects of Branding & Performance campaigns.
  • Responsible for resource planning, recruitment, training /mentoring & performance review of the team.
  • Management of digital campaigns on Google Ads, Facebook Business Manager, LinkedIn Campaign Manager and Programmatic platforms (DoubleClick Bid Manager/DV360).
  • Responsible for translating the revenue and profit targets of the team into an executable plan by working closely with team & other supporting functions.
  • Responsible for establishing and managing relationships with clients.
  • Liaising closely with the Affiliate team to execute new campaigns.
  • Create periodic reports for senior management to showcase key project performance metrics.

Assistant Manager - Client Servicing & Ad Operations

India Today Group
Noida
01.2016 - 04.2019
  • Oversee end-to-end digital ad campaign execution (setup, QA, delivery, tracking).
  • Worked on ad servers (like Google Ad Manager & ZEDO).
  • Ensure all creatives meet specs, tagging is correct (Trackers, VAST & UTM), and campaigns are delivered on schedule.
  • Act as the main point of contact for client's post-sale.
  • Provide regular campaign updates, insights, and performance reviews.
  • Handled client escalations, and managed expectations around deliverables, timelines, and performance which has led to up-selling of the ROs.
  • Analyze and interpret performance data (CTR, VTR & viewability etc.).
  • Proactively suggested optimizations to improve campaign performance which helped in up-selling the campaign.
  • Worked closely with sales teams and an analytics team to refine targeting.
  • Partner with sales, product, editorial, creative, and tech teams during special events for developing more deliverables as per event's sponsorship categories.
  • Ensured accurate trafficking and reporting.

Assistant Manager - Media Operations

Vdopia Media and Software Solutions Pvt Ltd
Gurugram
04.2013 - 12.2015
  • Campaign Management (Trafficking, optimization and analysis) on Chocolate Platform.
  • A deep commitment to accuracy in deliveries.
  • Strong analytical & reporting skills.
  • Working closely with sales and technical teams to create custom targeting solutions and strategic insights with key advertisers.
  • Handling a team of 8 people who work in different regions for the United States market.
  • Building and analyzing large data sets to interpret their inter-dependency and provide strategic insights to clients.
  • Handling client's inquiries to provide detailed solutions to get issue resolved.
  • Good understanding of JIRA, Salesforce and third-party reporting ad servers like Google Ad Manager, Sizmek and PointRoll etc.

Media Executive

Acumen Advertising Pvt Ltd
Pune
04.2011 - 04.2012
  • Handled clients like LG, Yamaha, Nokia etc. and managed their ad insertions in Print Media and coordinated with Radio channels for Radio jingles and spots.
  • Worked with corporate companies to define and develop business cases for new product launches in Print Media & Radio Advertisement.
  • Handled company's P&L statement.
  • Proven success in developing and executing strategic media campaigns across multiple platforms.
  • Skilled in managing budgets, buying media, and negotiating vendor contracts.
  • Collaborated with clients and internal teams to identify objectives and develop media plans.
  • Experience with media planning and buying across all platforms, including broadcast and print.

Client Servicing Executive

Solitaire Events
Pune
12.2008 - 01.2010
  • Advanced through a series of promotions and handled a team of 40 people in the promotions team.
  • Created concept and design for events, mall campaigns and brand awareness for diverse clients and projects.
  • Maintained effective client relationships, ensuring client satisfaction and loyalty.
  • Coordinated with cross-functional teams to ensure successful execution of client projects.
  • Participated in client meetings and prepared client-facing materials.

Education

Bachelor of Science - Mass Communication, Advertising & Journalism

International School of Business & Media
09.2010

Skills

  • Media Planning
  • Media Buying
  • Connected TV Advertising
  • Social Media Marketing
  • Search Engine Marketing
  • Programmatic Advertising
  • Campaign Management
  • Analytical Skills
  • Performance Marketing
  • Affiliate Marketing
  • Brand Marketing
  • Display Advertising
  • Youtube Advertising
  • Ad campaign management
  • Inventory management
  • Client relationship management
  • Media planning
  • Problem solving
  • Time management
  • Conflict resolution
  • Proposal management
  • Escalation handling
  • Relationship building
  • Sales and market development
  • Consultative sales

Languages

  • Hindi
  • English

<Enter your own>

  • Date of Birth: 05/14/86
  • Nationality: Indian

Timeline

Freelancer

Retainership
01.2025 - Current

Senior Manager - Ad Operations & Client Servicing

IndiaTV
07.2024 - 04.2025

Ad Operations & Client Servicing Manager

Inshorts India Advertising & Services Pvt. Ltd.
09.2020 - 06.2024

Programmatic Head

Adomantra Digital India Pvt. Ltd.
05.2019 - 10.2019

Assistant Manager - Client Servicing & Ad Operations

India Today Group
01.2016 - 04.2019

Assistant Manager - Media Operations

Vdopia Media and Software Solutions Pvt Ltd
04.2013 - 12.2015

Media Executive

Acumen Advertising Pvt Ltd
04.2011 - 04.2012

Client Servicing Executive

Solitaire Events
12.2008 - 01.2010

Bachelor of Science - Mass Communication, Advertising & Journalism

International School of Business & Media

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Vaibhav Verma