Vaibhav Jagdishbhai Vyas
Ahmedabad
Summary
Vaibhav Vyas.
Sales and Marketing Manager – Hyfun Brand
Gujarat.|Part of Rajasthan & MP (Metro)
A result-oriented professional with more than 15 years of experience in Direct and Channel Sales, Marketing, Business Development, Client Relationship Management, and Team Management. Experience in the implementation of distribution KPIs, channel sales, direct sales, and sales promotion plans for business innovation.
Overview
16
16
years of professional experience
1
1
Certification
Work History
SR. Territory Sales Manager – GT+ MT + E Comm
Asandas & sons (Hyfun Brand)
Gujarat
02.2024 - Current
- Managing 18 on-Roll team members in Sales and Marketing, and 30 off-roll team members.
- Distribution covering by GT, MT, E.com, and Horeca Channel: 1.20 Cr business per month.
- Sales planning and forecasting, implementation, supervision,& administration.
- Recruitment and Training: Responsible for handling distributors ranging in scale and managing a team of Sales Officers on the company payroll.
- Responsible for coach Sales Officer to plan, deploy and execute joint business plans and driving sustainable sale capability of their distributor
- Sales planning and forecasting, implementation, supervision, administration
- Turnaround specialist with excellence in launching new business lines, establishing division from scratch, increasing sales by multi-folds and growing top line & bottom-line
- Taking Care of launch plan/set up sales team recruitment & trained the sales team for appointing distributors, Setting up distribution network across state
- Lead the India Sales function for region which covers the assigned states (P&L responsibility)
- Monitoring competitor's activity, tracking daily sales and monitoring the effectiveness of secondary schemes
- CFA management, logistics management, forecasting
- Route Planning, DB Claim and ensuring timely deliveries & Payment and stock availability in the market & DB point as well
- Handling coverage expansion, brand awareness
- Retail Audits, Sales tracking of top multi brand retail outlets on monthly basis
- Responsible for availability and visibility of all brands & SKU of the Product
- Involved in Brand Marketing, Brand campaign
- OEM SALES, Potato Product
- Overall 40-80 Distributors Salesman Team Handling
Area Sales Manager - General Trade+ Horeca
Godrej Tyson Food ltd.
Ahmedabad
07.2023 - 02.2024
- Handling 6 Sales Officer along with team of salesman managing 2 Super Stockiest + 9 Direct Distributors responsible for Distribution Expansion, Business turn over 0.80 cr
- Per Month
- Creation of Sales/Distribution & GTM strategies
- Taking Care of New Product Launch
- Place/Promotion Decision
- Use of social media in Marketing Plan, Initiating and developing relationships with key decision makers in target organizations for business development
- Maintain hygiene at the Distributor warehouse as per regulatory and company specified norms
- Driving Volume and Growth in the given Territory
- Managing Primary and Secondary sales
- Operation of trade schemes within the allotted budget
- Respond to dynamic changes to changing demand off take thru changes in servicing
- Plan & execute key marketing aligned activations for the specified geography
- Customer in line with set company objective
- Align with Field marketing team on Sales drives, Event sales and activations across channels
- Key Account Management
- Build Relationship with Horeca Client, Placement of Horeca Product
AREA SALES MANAGER
SIMPL -(Division of Havmor)
Ahmedabad
07.2019 - 07.2023
- Managing 6 Onroll Sales Officer + 12 Sales man covering Entire Gujarat -HQ Ahmadabad– (Jamnagar, North Gujarat, Surat, Baroda, Ahmadabad) for Milk Shakes, Protein Drinks, Chocolates Division of Havmor GT- MT - Institutions – Gyms+ Horeca
- Responsible for delivering Primary and Secondary sales targets in market GT market for all wholesalers & Retailers
- Ensure best-in-class visibility execution of the portfolio in market
- Drive channel sales programs like Wholesale Loyalty, DB Engagement, etc
- To Develop a thorough understanding & Implementing of New Setup of Sales Team, Market Launch, Area, New Distributors Appointment & vendor 3rd party payroll, Trainings of Sales Officers and Sales Team accordingly
- Ensuring the execution of Trade activities like Availability, Visibility, Branding, Merchandising in the Zone through the concerned department
- In shop Activity, Sampling on Regular Basis
- Research Market, Packaging, Competition Activity
Sales Executive. General Trade + Institution
MONDELEZ INDIA FOODS LTD
Ahmedabad
06.2015 - 06.2019
- Company Overview: (Formerly Cadbury India Ltd)
- Handling 6+ Direct Distributors responsible for Distribution Expansion, Distribution wise Planning & Ach New Product Launch Planning
- Handled the primary and secondary as a Sales Executive – General Trade + Institutions (Export + Highway Hotels outlets) with achieved daily targets of salesman (DSR)/ PSR
- Turnover of 15 Cr Monthly & 180 cr yearly
- Supervision and Management of the team, across in the territory Urban + Rural successfully follow-up with the team of 70 People with 3 Merchandiser
- Team Management /Salesman Training & Development, Focus on Distributor Royalty Programme!
- Drive Numeric Distribution & expand new outlets & Wholesalers
- Managing Distributors Return on Investment (ROI) by rationalizing Investments, budgetary control and driving efficiency of costs leading to consistently growing business
- Enroll Program Outlet and Plan to Growing Month on Month by Various Product
- Budget Planning & Ensuring Utilizations in Distribution level
- Draft Geographic wise Scheme
- Forecasting Aop Plan & Made that Distributor wise
- RE Management to Retail Level
- (Formerly Cadbury India Ltd)
Customer Executive [Level 2] General Trade
PEPSICO INDIA HOLDING PVT LTD
Ahmedabad
06.2009 - 05.2015
- Handling 8+ Direct Distributors & 4 Super Stockiest responsible for Distribution Expansion, Distribution wise Planning & Ach New Product Launch Planning
- Handled the primary and secondary as a Sales Executive – General Trade + Institutions (Export + Highway Hotels outlets)
- Doing Primary & Secondary every month and Achieving Primary Sales & Redistribution
- Maintain the relationship between the stockiest & Retailers
- Manage and ensure training and development of his team of Re- Distributor Salesmen, Merchandisers & Salesman (Frito lays Div)
- Ensure maximum incentive earnings for sales team, Minimize attrition among Salesman, Depot & Stock Handling
- To maintain and leverage strong relationships with Retailers & Wholesalers, liaise with ASM & Commercial department to ensure timely feeds to the stockiest and take action in the event of damaged stock
- Channel Sales Management, Product Promotion to Customers
- Designing & executing activations, schemes and incentives to sustainably drive sales growth and market shares
- Submit claims on time-to-time basis for faster clearance, Focus on Stockiest Stock, FIFO Policy Supply, and POP Materials Quantity
- Sales planning and forecasting, co-ordinate with supply chain team for better services
- Ensuring the execution of Trade activities like Branding, Merchandising and Visibility in the territory through Banners, Posters, Boards, In-shop Activity, sampling on Regular Basis, ensure proper visibility merchandising POSM display
- Timely reporting to Asm and maintaining all the records properly, Ensuring Integrity of the Systems, Development & Training
Education
MBA - Sales & Marketing, Operational Management
National Institute of Planning & Technology
Ahmedabad,Gujarat04-2012
Some College (No Degree) - General Management
Indian Institute of Management
IndoreSkills
- Integrated sales and marketing strategies
- Team Building and Management
- Market analysis and planning
- Launch planning expertise
- Stock control management
- Claim Management
- Return on investment analysis
- Consistent sales performance
- Sales / Distributor Training
- Real-world training exposure
- Network infrastructure configuration
- Geographic distribution growth
- Market establishment expertise
- Effective brand distribution
- Effective strategy implementation
- GTM Implementation
- Return on Equity management
- Profit & Loss Management
- Earnings Before Interest and Tax Management
- EBITDA management
- Strategic route planning
- Software Management & Installation
- Customer relationship management
- Key Account Management
- Tread Sales and Marketing
- Budgeting and expenditures
- Market trend analysis
- Systems and software expertise
- Trends analysis
- Goals and performance
- Cross-selling
- Team leadership
- Brand promotion
- Logistics management
- Retail execution
- Data analysis
- Business growth
- Performance tracking
- Negotiation skills
Accomplishments
- Achieved 19% sales growth from the year 2016 to 2017, which is the highest growth in India
- I have achieved all of my monthly targets with a minimum of 105% during my tenure at the company
- Awarded from the hand of M, S. Dhoni and Sachin Tendulkar are recognized for many categories, including sales and marketing, growth of market share, increasing by 15%
- Awarded by Kajol Devgan for the Bourn Vita category's highest growth in the West Zone, which is 25%
- Awarded by Akshay Kumar for Oreo Biscuit for the highest growth in Gujarat
- Achieved the best rating in the 2016 to 2017 year for the best performance, guys, on top growth
- A special increment was given by the company in October 2016 for the highest growth of a non-profitable brand, which is a 10% increase in October, and I am the only one in India.
- Achieved ACEs Award from Branch Manager Hand for 3 qtr. Highest achievement in 2018
- Increase the numerical outlets base by 60% within a three-month time frame, which was 3,125 outlets to 5,115
- Successfully launched an unknown category in India, likely protein bars and energy bars, which made a good market share in metro areas
- Best team management and mentor in the region, awarded higher management in May 2024
Preferred Location
Ready to Relocate – Pan India
Personal Information
Date of Birth: 02/25/88
Preferred Industry
- FMCG
- FMCD
- Food and Beverage
- Health & Well
- Biscuit, Chocolate, and Confectionery
- Frozen food
- Sugar and cosmetics
- General Trade
- Modern Trade
- Institutions
- Horeca
- E-commerce
Activities
- I have been part of various events for Castrol oil at the Reliance petrol pump, the Essar petrol pump
- I have been part of Planet Yamaha and Maruti Suzuki, new model launch program activities, and service activities
Certification
Successfully made RTM and GTM strategies, implementation, and best achievements in the zone, which were increased by 25%
Exceed achievement of effective converge plan, which was increased by 75% to 95%
Actively participate in the training portion of the trainee and the brand development strategy
Languages
Hindi
First Language
Hindi
Advanced (C1)
C1
English
Intermediate (B1)
B1
Affiliations
I have been part of various events for Castrol oil at Reliance Petrol Pump and Essar Petrol Pump
There is a product of active, 4t power-1, C.R.P, plus oil
I have been part of Planet Yamaha and Maruti Suzuki, new model launch program activity, and service activity
References
References available upon request.
Timeline
SR. Territory Sales Manager – GT+ MT + E Comm
Asandas & sons (Hyfun Brand)
02.2024 - Current
Area Sales Manager - General Trade+ Horeca
Godrej Tyson Food ltd.
07.2023 - 02.2024
AREA SALES MANAGER
SIMPL -(Division of Havmor)
07.2019 - 07.2023
Sales Executive. General Trade + Institution
MONDELEZ INDIA FOODS LTD
06.2015 - 06.2019
Customer Executive [Level 2] General Trade
PEPSICO INDIA HOLDING PVT LTD
06.2009 - 05.2015
MBA - Sales & Marketing, Operational Management
National Institute of Planning & Technology
Some College (No Degree) - General Management
Indian Institute of Management
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